Susilo, Eko Agus, Department of Business Administration, Faculty of Social and Politics Science, University of Merdeka Malang, Indonesia
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Vol 20, No 1 (2023): June 2023 - Social and Humaniora
Exploring the contingent role of 4B’s marketing mix towards customers’ attitude
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JURNAL PENELITIAN Institute for Research and Community Services (LPPM) Mailing Address: Address: Jl. Terusan Raya Dieng No. 62-64, Malang, Indonesia, 65146 Phone/Fax: +62341-5080008 Email: jp@unmer.ac.id
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