ANALISIS PERSEPSI PENGUNJUNG TERHADAP FASILITAS, PROMOSI DAN DAYA TARIK WISATA DI PANTAI PASIR PADI PANGKALPINANG

Tri Utami, Nanang Wahyudin, Christianingrum Christianingrum

Abstract


Pasir Padi Beach is located in Pangkalpinang City and has the goal of being a prominent, popular and sustainable marine tourism area. The beach was once the most crowded beach visited by people in Bangka, but now, when compared with other beaches the amount of visit to Pasir Padi Beach less desirable. This study aimed to analyze how the perception of visitors about the facilities, promotions and tourist attraction offered in Pasir Padi Beach. This research was the research using descriptive analysis with a quantitative and qualitative approach. The samples were taken as many as 225 respodents using accidental sampling techniques. In this study, the independent variables consisted of facilities, promotion, and tourist attraction, while the dependent variable was perception. The instrument testing was validity and reliability testing. While the method of data analysis used was descriptive statistical analysis.The findings of this study concluded that in general the visitors' perceptions were good and interesting, especially in the tourism attraction variable, while the facility variable had many shortcomings, and promotion was very minimal so that it was the main priority in making improvements

Keywords


Facilities; Promotion; Tourist Attraction and Perception

Full Text:

PDF

References


Bertan, S., & Altintas, V. (2013). Visitors Perception Of A Tourism Destination The Case Of Pamukkale. Tourismos An International Multidisciplinary Refereed Journal Of Tourism, 8(1), 115-132.

Creswell, J. W. (2012). Research Design Pendekatan Kualitatif, Kuantitatif dan Mixed; Cetakan ke-2. Yogyakarta : Pustaka Pelajar.

Dinas Kebudayaan, Pariwisata, Pemuda dan Olahraga Kota Pangkalpinang. (2018, Maret 14). Data jumlah kunjungan, data pembangunan fasilitas, promosi pantai, data event, profil, visi, misi dan struktur kepengurusan Pantai Pasir Padi Pangkalpinang [Personal Interview].

Fahmi, I. (2016). Perilaku Konsumen Teori dan Aplikasi. Bandung : Alfabeta.

Fentri, D. M. (2017). Persepsi Pengunjung Terhadap Daya Tarik Taman Wisata Alam Hutan Rimbo Tujuh Danau di Desa Wisata Huluh Cina Kecamatan Siak Hulu Kabupaten Kampar Riau. Jurnal Online Mahasiswa (JOM) Universitas Riau, 4(2), 1-11.

Ghozali, I. (2013). Aplikasi Analisis Multivariate dengan Program IBM SPSS 21. Semarang : Badan Peneliti Universitas Diponegoro.

Hasan, A. (2015). Tourism Marketing. Yogyakarta : CAPS.

Kementerian Pariwisata Republik Indonesia : Laporan Akuntabilitas Kinerja Kementerian Pariwisata. (2016, Februari 07). Diakses dari http://www.kemenpar.go.id.

Kusumaningrum, D. (2009). Persepsi Wisatawan Nusantara Terhadap Daya Tarik Wisata di Kota Palembang. Tesis Magister Kajian Pariwisata.

Nieamah, K. F. (2014). Persepsi Wisatawan Mancanegara Terhadap Fasilitas dan Pelayanan di Candi Prambanan. Jurnal Nasional Pariwisata, 6(1), 39-45.

Pengelola Pantai Pasir Padi. (2018, Maret 15). Data rata-rata kunjungan, fasilitas, daya tarik pantai, kelebihan dan kekurangan Pantai Pasir Padi Pangkalpinang [Personal Interview].

PT Sumampau Bangka Lestari : Pasir Padi Bay Waterpark. (2018, Maret 02). Diakses dari http://www.pasirpadibay.com.

Pusat Informasi Wisata Kota Pangkalpinang : Destinasi Wisata Pesisir, Pantai Pasir Padi. (2018, Februari 25). Diakses dari http://www.wonderfulpangkalpinang.info/id/.

Rai Utama, I. G. B. (2017). Pemasaran Pariwisata. Yogyakarta: Penerbit Andi.

Setiadi, N. J. (2013). Perilaku Konsumen Perspektiif Kontemporer pada Motif, Tujuan, dan Keinginan Konsumen. Jakarta : Penerbit Kencana.

Sugiyono. (2013). Metode Penelitian Kuantitatif, Kualitatif, dan Kombinasi; Mixed Method. Bandung: Alfabeta.

Sugiyono. (2014). Metode Penelitian Manajemen. Bandung : Alfabeta.

Suryadana, M. L., & Octavia, V. (2015). Pengantar Pemasaran Pariwisata. Bandung : Alfabeta.

Wijayanti, T. (2017). Marketing Plan dalam Bisnis; edisi 3. Jakarta : PT Elex Media Komputindo.

Wiradipoetra, F. A., & Brahmanto, E. (2016). Analisis Persepsi Wisatawan Mengenai Penurunan Kualitas Daya Tarik Wisata Terhadap Minat Berkunjung di Destinasi Wisata Ciwangun Indah Camp. Jurnal Pariwisata, 3(2), 129-137.

Yoeti, O. A. (2010). Dasar-Dasar Pengertian Hospitality Pariwisata. Bandung : PT. Alumni.




DOI: https://doi.org/10.26905/jpp.v4i2.3385

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c)



Jurnal Pariwisata Pesona

Editorial Office    
Address:Jl. Bandung No. 1 kota Malang 65113  
Phone:+62341580303  
Mobile / Whatsapp:+62 857-2506-0019 (Dhita Paramita A)  
Email:pesona.pariwisata@unmer.ac.id  
     
Jurnal Pariwisata Pesona has been indexed on:

 

Creative Commons License
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

web statistics View My Stats