How travel motivation and engagement can boost loyalty to wellness tourism in Yogyakarta

Wulan Octavianto Fatihah, Prima Nurita Rusmaningsih

Abstract


Wellness tourism is a type of special interest tourism that aims to maintain the body's fitness of tourists. Wellness tourism with facilities or activities that involve tourists, such as yoga, spas, and art performances. One of the fitness tourism destinations in Indonesia that is currently entering the development stage is the Special Region of Yogyakarta. These destinations have various kinds of local wisdom to be an attraction in terms of attractive fitness tourism activities. This study was conducted to analyze the effect of tourist motivation on destination loyalty (loyalty to destinations) through the involvement of tourists in wellness tourism in the Special Region of Yogyakarta. This study uses a quantitative approach, the type of explanatory research, by distributing questionnaires to 120 domestic tourists who visit fitness tourism destinations in the Special Region of Yogyakarta using a non-probability sampling technique with purposive sampling. The data analysis technique used is statistic descriptive, regression analysis, and Sobel Test which is used to see the influence between variables, either directly or indirectly. The results of this study indicate that there is an influence between tourist motivation and destination loyalty through the involvement of tourists in wellness tourism in the Special Region of Yogyakarta. In addition, the tourist involvement variable has a mediating role for the tourism motivation variable with destination loyalty.


Keywords


destination loyalty; tourist engagement; tourism marketing; travel motivation; wellness tourism

Full Text:

PDF

References


Baloglu, S., & Uysal, M. (1996). Market segments of push and pull motivations: A canonical correlation approach. International Journal of Contemporary Hospitality Management, 8(3), 32–38. https://doi.org/10.1108/09596119610115989.

Brodie, R. J., Ilic, A., Juric, B., & Hollebeek, L. (2013). Consumer engagement in a virtual brand community: An exploratory analysis. Journal of Business Research, 66(1), 105–114. https://doi.org/10.1016/j.jbusres.2011.07.029.

Bryce, D., Curran, R., O’Gorman, K., & Taheri, B. (2015). Visitors’ engagement and authenticity: Japanese heritage consumption. Tourism Management, 46, 571–581. https://doi.org/10.1016/j.tourman.2014.08.012.

Damijanić, A. T. (2020). Travel motivations as criteria in the wellness tourism market segmentation process. Academica Turistica, 13(2), 201–213. https://doi.org/10.26493/2335-4194.13.201-213.

Dunn, H. L. (1959). What high-level wellness means. Canadian Journal of Public Health/Revue Canadienne de Sante’e Publique, 50(11), 447–457.

Ermawati, F., & Prihandono, D. (2018). The Influence of Destination Image, Push and Pull Travel Motivation towards Tourist Loyalty through Tourist Satisfaction. Management Analysis Journal, 7(4), 414–425. https://doi.org/10.15294/maj.v7i4.23554.

Han, H., Kiatkawsin, K., Jung, H., & Kim, W. (2017). The role of wellness spa tourism performance in building destination loyalty: the case of Thailand. Journal of Travel and Tourism Marketing, 35(5), 595–610. https://doi.org/10.1080/10548408.2017.1376031.

He, M., Liu, B., & Li, Y. (2021). Tourist Inspiration: How the Wellness Tourism Experience Inspires Tourist Engagement. Journal of Hospitality and Tourism Research, 1–21. https://doi.org/10.1177/10963480211026376.

Hudson, S. (2008). Tourism and hospitality marketing: A global perspective. Sage.

Iwasaki, Y., & Havitz, M. E. (2004). Examining relationships between leisure involvement, psychological commitment and loyalty to a recreation agency. Journal of Leisure Research, 36(1), 45–72. https://doi.org/10.1080/00222216.2004.11950010.

Jang, S. C., & Wu, C. M. E. (2006). Seniors’ travel motivation and the influential factors: An examination of Taiwanese seniors. Tourism Management, 27(2), 306–316. https://doi.org/10.1016/j.tourman.2004.11.006.

Kemenparekaraf. (2019). Skenario perjalanan wisata kebugaran di joglosemar, bali dan jakarta.

Kim, E., Chiang, L. (Luke), & Tang, L. (Rebecca). (2016). Investigating wellness tourists’ motivation, engagement, and loyalty: in search of the missing link. Journal of Travel and Tourism Marketing, 34(7), 867–879. https://doi.org/10.1080/10548408.2016.1261756.

Lee, T. H., & Jan, F. H. (2015). The Effects of Recreation Experience, Environmental Attitude, and Biospheric Value on the Environmentally Responsible Behavior of Nature-Based Tourists. Environmental Management, 56(1), 193–208. https://doi.org/10.1007/s00267-015-0488-y.

Li, M., & Cai, L. A. (2012). The Effects of Personal Values on Travel Motivation and Behavioral Intention. Journal of Travel Research, 51(4), 473–487. https://doi.org/10.1177/0047287511418366.

Maslow, A. H. (1954). Motivation and personality. New York: Harper.

Oliver, R. L. (1999). Whence Consumer Loyalty? Journal of Marketing, 63, 33–34.

Oppermann, M. (2000). Tourism Destination Loyalty. Journal of Travel Research, 39(1), 78–84. https://doi.org/10.1177/004728750003900110.

Orams, M. B. (1995). Towards a more desirable form of ecotourism. Tourism Management, 315–323. https://doi.org/10.4324/9780080519449-31.

Travelmarket. (2020). Travel Market Report’s Wellness Travel Outlook 2020-21.

Tsai, C. F., Ouyang, W. C., Chen, L. K., Lan, C. F., Hwang, S. J., Yang, C. H., & Su, T. P. (2009). Depression is the Strongest Independent Risk Factor for Poor Social Engagement Among Chinese Elderly Veteran Assisted-living Residents. Journal of the Chinese Medical Association, 72(9), 478–483. https://doi.org/10.1016/S1726-4901(09)70411-3.

Voigt, C., Brown, G., & Howat, G. (2011). Wellness tourists: In search of transformation. Tourism Review, 66, 16–30. https://doi.org/10.1108/16605371111127206.

Wang, K., Xu, H., & Huang, L. (2020). Wellness tourism and spatial stigma: A case Aastudy of Bama, China. Tourism Management, 78(July 2019), 104039. https://doi.org/10.1016/j.tourman.2019.104039




DOI: https://doi.org/10.26905/jpp.v8i1.9009

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c) 2023 Jurnal Pariwisata Pesona



Jurnal Pariwisata Pesona

Editorial Office    
Address:Jl. Bandung No. 1 kota Malang 65113  
Phone:+62341580303  
Mobile / Whatsapp:Dhita Paramita A +62 857-2506-0019 
(Operating Hours: Monday - Friday 08.00 - 14.00)		  
Email:[email protected]  
     
Jurnal Pariwisata Pesona has been indexed on:

 

Creative Commons License
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

web statistics View My Stats