Consumptive Behaviour in the Digital Era: The Influence of E-Commerce, Hedonic Lifestyle, and Peer Conformity
DOI:
https://doi.org/10.26905/jbm.v13i1.17456Keywords:
E-commerce, Hedonic Lifestyle, Peer Influence, Consumptive Behavior, StudentsAbstract
This study aims to analyze the influence of e-commerce, hedonic lifestyle, and peer influence on the consumptive behavior of students at the State Islamic University of North Sumatra. This research employs a quantitative method with an associative approach. The population of this study consists of students at the State Islamic University of North Sumatra, with a sample of 140 respondents selected using proportional random sampling. Data were collected through Likert-scale questionnaires and analyzed using validity tests, reliability tests, classical assumption tests, and multiple linear regression analysis with the assistance of SPSS 26. The results show that the correlation coefficient (R) is 0.76, indicating a positive and moderately strong relationship among the research variables, while the coefficient of determination (R²) of 0.58 indicates that 58% of students’ consumptive behavior can be explained by e-commerce, hedonic lifestyle, and peer influence. Partially, e-commerce (6.403 > 1.977), hedonic lifestyle (4.214 > 1.977), and peer influence (2.673 > 1.977) have a positive and significant effect on the consumptive behavior of students at the State Islamic University of North Sumatra. E-commerce is the most dominant factor influencing students’ consumptive behavior. These findings indicate that students’ consumptive behavior is influenced by technological factors, lifestyle orientation, and social environment, highlighting the importance of financial awareness to encourage more rational spending behavior.
Downloads
References
Afifah, S., & Ramadhani, R. (2023). The Influence Of E-Commerce And Consumptive Behavior Of Students Of The Economic Education. American Journal of Economic and Management Business (AJEMB), 2(4), 119-125. https://doi.org/10.58631/ajemb.v2i4.19
Aramita, F., Aldasari, T. A., Arif, M., & Aslami, N. (2024). Pengaruh Sosial Media, E Word of Mouth dan Harga Terhadap Perilaku Konsumtif Mahasiswa UIN Sumatera Utara. Mumtaz: Jurnal Ekonomi dan Bisnis Islam, 3(2), 56-66.
Astriana, N., & Jaharuddin, J. (2024). Dampak E-commerce Terhadap Perilaku Konsumtif Mahasiswa dalam Perspektif Ekonomi Syariah. J-CEKI: Jurnal Cendekia Ilmiah, 3(6), 5738-5756. https://doi.org/10.56799/jceki.v3i6.4852
Aziz, A., & Huda, N. (2024). Digital economy and Muslim consumer behavior: The role of Islamic values in consumption patterns. Journal of Islamic Economic Studies, 31(1), 78–92.
Azizah, M., & Aswad, M. (2022). Pengaruh Belanja Online Pada E-commerce Shopee Terhadap Perilaku Konsumtif Generasi Millennial di Blitar. J-CEKI: Jurnal Cendekia Ilmiah, 1(4), 429-438.
Fatmawatie, N. (2022). E-commerce dan Perilaku Konsumtif. Kediri: IAIN Kediri Press.
Fauziah, G. U., Nurochani, N., & Nopianti, N. (2022). Pengaruh Fasilitas (Fitur) E-commerce Shopee Terhadap Perilaku Konsumtif Mahasiswa. AT-TAWASSUTH: Jurnal Ekonomi Islam, 7(2), 254-267.
Hakim, A. A., Sembiring, E. R. M., Lestari, D., & Harahap, M. I. (2023). Analisis Prilaku Konsumtif Mahasiswa Universitas Islam Negeri Sumatera Utara Dalam Perspektif Ekonomi Islam. Eksya: Jurnal Ekonomi Syariah, 4(1), 164-172.
Haneef, M. A., & Furqani, H. (2021). Methodology of Islamic economics: Problems and solutions. Kuala Lumpur: International Islamic University Malaysia Press.
Hassan, M. K., Rabbani, M. R., & Ali, M. A. (2022). Islamic ethical consumption and consumer behaviour in the digital economy. Journal of Islamic Marketing, 13(5), 1101–1118.
Hidayah, M., & Ahmadi, M. A. (2025). Pengaruh Flash Sale, Gratis Onkgir, dan Viral Marketing Terhadap Implusif Buying Pada E-Commerce Tiktok Shop. Jurnal Ilmiah Ekonomi Manajemen & Bisnis, 6(1), 127-136.
Hidayat, R. (2020). Pengaruh teman sebaya terhadap perilaku konsumtif mahasiswa. Jurnal Psikologi Sosial, 8(2), 98–109.
Lestari, F., & Putra, A. (2022). Pengaruh gaya hidup hedonis terhadap perilaku konsumtif mahasiswa. Jurnal Ilmu Manajemen, 9(3), 210–222.
Lisdianitini, N., Elmira, B. N., & Hastuti, F. T. (2024). Effect of e-commerce use in consumptive behavior of students Madiun State Polytechnic. International Journal of Sociology and Law, 1(4), 248–253. https://doi.org/10.62951/ijsl.v1i4.200
Miswanto, M., Sidik, P. A., & Arrafi, M. F. (2021). Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Promosi E-Wallet dan Lingkungan Teman Sebaya terhadap Perilaku Konsumtif Mahasiswa. Jurnal Bisnis Dan Ekonomi, 28(2), 136-151.
Nasution, S. A., Sugianto, S., & Nasution, J. (2024). Perilaku Konsumsi Fashion Muslim di Era Digital Dalam Perspektif Islam (Studi Kasus Mahasiswa FEBI UIN Sumatera Utara). Jurnal Ilmiah Ekonomi Islam, 10(3), 2854-2863.
Nurwahyuni, W. A. Yuniasanti, R. (2023). Konsep Diri Dengan Perilaku Konsumtif Terhadap Produk E-commerce Pada Generasi Z. Psychopolytan: Jurnal Psikologi, 6(2), 60-69.
Oskar, D. P., Prinoya, R. W., Novita, W., & Johan, H. (2022). E-commerce, Literasi Keuangan dan Gaya Hidup terhadap Perilaku Konsumtif Berbelanja Online melalui Platform TikTok. Jurnal Ekobistek, 442-447.
Pramesti, N., Putri, A. N., Nurulhudda, A. I., Rhamadan, S. M., & Pujia, D. P. (2025). Pengaruh Gaya Hidup Hedonisme Terhadap Pengelolaan Keuangan Mahasiswa Fakultas Ekonomi Dan Bisnis Universitas Tangerang Raya. Benefit: Journal of Bussiness, Economics, and Finance, 3(3), 186-198.
Pratiwi, N., & Sari, R. (2022). Intensitas belanja online dan perilaku konsumtif mahasiswa. Jurnal Manajemen dan Kewirausahaan, 10(1), 45–56.
Puspitasari, D. L., & Umami, N. (2025). Analisis Faktor-Faktor yang Mempengaruhi Perilaku Konsumtif Mahasiswa Pengguna Marketplace Shopee di Era Digital (Studi Kasus pada Mahasiswa Prodi Ekonomi Universitas Bhineka PGRI Tulungagung). AKSIOMA: Jurnal Sains Ekonomi dan Edukasi, 2(7), 1697-1709.
Putri, D. A., Marliyah, M., & Imsar, I. (2025). Social and Economic Factors Influencing the Choice of Halal-Labeled Food and Beverages Among Muslim Generation Z: A Case Study of FEBI UINSU Students. AT-TURAS: Jurnal Studi Keislaman, 12(3), 414-429.
Putri, J., Afrilya, A., Ramba, H., Dari, F., & Suharyo, D. (2025). Pengaruh Konformitas Teman Sebaya Terhadap Gaya Hidup Mahasiswa BPI. Jurnal Psikologi, 2(4), 10-10.
Putri, K. Z., Zahara, N., & Mulyeni, S. (2025). Pengaruh E-commerce terhadap Perilaku Konsumtif. MASMAN Master Manajemen, 3(1), 01-10. https://doi.org/10.59603/masman.v3i1.685
Rahman, A., & Ahmad, N. (2023). Islamic consumption ethics and sustainable consumer behavior. International Journal of Islamic Economics and Finance Studies, 9(2), 45–60.
Rahmawati, D., & Hidayat, A. (2021). Pengaruh penggunaan e-commerce terhadap perilaku konsumtif mahasiswa. Jurnal Ekonomi dan Bisnis Digital, 5(2), 115–126.
Rajaba, A. N., Fadhilah, A. D., Dirgantara, A. J. P., Azzahra, F. D., Jidan, H., Mariana, N. A., & Rozak, R. W. A. (2024). Kemudahan Penggunaan Fitur Aplikasi E-commerce terhadap Perilaku Konsumtif Mahasiswa. Jurnal Riset Ekonomi dan Akuntansi, 2(2), 86-98.
Salsabila, A., Putri, P. P., Cinta, T. F., Aprilia, W., & Bayan, Z. (2025). Peran Teman Sebaya dalam Memotivasi Diri terhadap Mahasiswa yang Tidak Memiliki Teman (Circle) di Universitas Islam Negeri Fatmawati Soekarno Bengkulu. Jurnal Kajian Ilmu Pendidikan (JKIP), 6(1), 114-121.
Samuelson, P. A., & Nordhaus, W. D. (2010). Economics (19th ed.). New York: McGraw-Hill.
Saputro, L. A., Khosmas, F. Y., & Basri, M. (2021). Pengaruh E-commerce Terhadap Perilaku Konsumtif Mahasiswa Pendidikan Ekonomi FKIP Universitas Tanjungpura Pontianak. Jurnal Pendidikan Dan Pembelajaran Khatulistiwa (JPPK), 10(1), 1-10.
Sari, N., Atika, A., & Rahmani, N. A. B. (2023). Pengaruh kepercayaan, harga dan ease of use terhadap perilaku konsumtif produk halal pada pengguna e-commerce. INOVASI: Jurnal Ekonomi, Keuangan, dan Manajemen, 19(3), 702-712.
Stefani, S., Haidar, K., Permatasari, I., & Ellyawati, N. (2025). Pengaruh Penggunaan E-Commerce Dan Promosi Pada Marketplace Shopee Terhadap Keputusan Pembelian Online Di Kalangan Mahasiswa Pendidikan Ekonomi. RIGGS: Journal of Artificial Intelligence and Digital Business, 4(2), 2154-2163.
Subagyo, S. E. F., & Dwiridotjahjono, J. (2021). Pengaruh iklan, konformitas dan gaya hidup hedonis terhadap perilaku konsumtif pengguna e-commerce shopee di Kota Mojokerto. E-Bisnis: Jurnal Ilmiah Ekonomi Dan Bisnis, 14(1), 26-39.
Syahban, P. D., Ashilah, G., & Fatimah, N. N. (2025). Pengaruh Impulsivitas terhadap Perilaku Konsumtif Mahasiswa dalam Penggunaan Belanja Online di Era Digital. Jurnal Media Akademik (JMA), 3(6).
Thaler, R. H. (2016). Behavioral economics: Past, present, and future. American Economic Review, 106(7), 1577–1600.
Downloads
Published
How to Cite
Issue
Section
License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
(1) Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the journal.
(2) Publisher of Jurnal Bisnis dan Manajemen is University of Merdeka Malang.
(3) The copyright follows Creative Commons Attribution–ShareAlike License (CC BY SA): This license allows to Share — copy and redistribute the material in any medium or format, Adapt — remix, transform, and build upon the material, for any purpose, even commercially.
