Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia
DOI:
https://doi.org/10.26905/jbm.v8i1.5605Keywords:
Inovasi produk, Desain produk, Keputusan Pembelian Berulang, IphoneAbstract
This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.
References
Abdullah, C. (2018). BAB III. Nucleic Acids Research, 57–77.
Andri Tri Setiawan, Achmad Fauzi DH, and Brillyanes Sanawiri. 2018. “PENGARUH GAYA HIDUP DAN INOVASI PRODUK TERHADAP KEPUTUSAN PEMBELIAN( Survei Pada Mahasiswa S1 Jurusan Ilmu Administrasi Bisnis Angkatan 2014 / 2015 Fakultas Ilmu Administrasi Universitas Brawijaya Malang Yang Membeli , Menggunakan Dan Mengetahui Smartphon.†62(1): 73–81.
Al rasyid, H., & Tri Indah, A. (2015). Pengaruh Inovasi Produk, Harga Dan Brand Image Terhadap Keputusan Pembelian Sepeda Motor Honda Beat. Perspektif, 16(1), 39–49.
Apriliani, L., & Ferdinand, A. T. (2019). FAKTOR – FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING DALAM UPAYA MENINGKATKAN MARKET SHARE. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Augusta, G. (2015). Pengaruh penggunaan smartphone terhadap prestasi belajar mahasiswa melalui motivasi belajar.
Bruce, 2011. (2013). 済無No Title No Title. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Darian, D & Margaretha, P. (2018). Analisis Pengaruh Kualitas Produk dan Inovasi Produk Terhadap Keputusan Pembelian Smartphone. Jurnal Manajemen Ekonomi, 138, 138.
Djunu, A. (2016). PEMANFAATAN FITUR INTERNET PADA SMARTPHONE OLEH MASYARAKAT (Studi Pada Ibu-Ibu Rumah Tangga Kelurahan Tidore Kecamatan Tahuna Timur). Jurnal Acta Diurna, V(5), 1–15.
Filieri, R., & Lin, Z. (2017). The role of aesthetic, cultural, utilitarian and branding factors in young Chinese consumers’ repurchase intention of smartphone brands. Computers in Human Behavior, 67, 139–150. https://doi.org/10.1016/j.chb.2016.09.057
goleman, daniel; boyatzis, Richard; Mckee, A. (2019). 済無No Title No Title. Journal of Chemical Information and Modeling, 53(9), 1689–1699. https://doi.org/10.1017/CBO9781107415324.004
Hellier, P. K., Geursen, G. M., Carr, R. A., & Rickard, J. A. (2018). Customer repurchase intention. In European Journal of Marketing (Vol. 37). https://doi.org/10.1108/03090560310495456
Ii, B. A. B., Teori, A. L., & Ulang, N. B. (2008). Bab ii. 14–46.
Luchs, M. G., Swan, K. S., & Creusen, M. E. H. (2016). Perspective: A Review of Marketing Research on Product Design with Directions for Future Research. Journal of Product Innovation Management, 33(3), 320–341. https://doi.org/10.1111/jpim.12276
Musa, M. I., & Nurhaidah. (2015). pembaharuan dalam pemanfaatan hasil-hasil teknologi. 3(3), 1–14.
Pengabdian, J., & Masyarakat, K. (2017). 1) , 2) , ) 2. 1(1), 31–39.
Tengor, Gloria; Lotje, Kawet; Loindong, S. (2016). Pengaruh Merek, Desain Dan Kualitas Produk Tehadap Keputusan Pembelian Iphone Studi Kasus Pada Mahasiswa STIE Eben Haezer Manado. Jurnal Berkala Ilmiah Efisiensi, 16(4), 369.
www.industry.co.id
Wulan, A. (2010). BAB II Tinjauan Pustaka Anemia. Universitas Muhammadiyah Surakarta, 5–18.
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
(1) Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the journal.
(2) Publisher of Jurnal Bisnis dan Manajemen is University of Merdeka Malang.
(3) The copyright follows Creative Commons Attribution–ShareAlike License (CC BY SA): This license allows to Share — copy and redistribute the material in any medium or format, Adapt — remix, transform, and build upon the material, for any purpose, even commercially.
