The Role of Creativity, Product Quality, and Innovation in Enhancing MSME Competitive Advantage

Authors

  • Yanita Eella Nilla Chandra Politeknik Negeri Jakarta
  • Salsabila Farhana Andriani Politeknik Negeri Jakarta
  • Imas Chandra Pratiwi Politeknik Negeri Jakarta
  • Ratri Kurniasari Politeknik Negeri Jakarta

DOI:

https://doi.org/10.26905/jmdk.v14i1.17360

Keywords:

Competitive Advantage; Creativity; Food and Beverage MSMEs; Product Innovation; Product Quality

Abstract

Micro, Small, and Medium Enterprises (MSMEs) operating in the food and beverage (F&B) sector in Depok City face increasing competitive pressures in a rapidly evolving market environment. Despite their significant contribution to local economic development, many F&B MSMEs continue to encounter challenges related to limited creativity, inconsistent product quality, and insufficient product innovation, which may constrain the development of sustainable competitive advantage. The aim of this study is to investigate the effects of creativity and product quality on competitive advantage, with product innovation serving as a mediating variable. A quantitative explanatory research design was employed, involving 200 F&B MSMEs owners in Depok City, Indonesia. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS 4.0. The findings reveal that both creativity and product quality positively and significantly influence product innovation. Product innovation, in turn, has a significant positive effect on competitive advantage. Furthermore, product innovation mediates the relationship between creativity and competitive advantage, as well as the relationship between product quality and competitive advantage. These findings underscore the critical role of product innovation in translating organizational capabilities into sustainable competitive advantage.

Downloads

Download data is not yet available.

References

Afrizal, N. (2021). Pengaruh Inovasi Produk, Kreativitas Produk, Kualitas Produk, Dan Orientasi Pasar Terhadap Keunggulan Bersaing (Studi Pada Ukm Di Kota Yogyakarta). Universitas Islam Indonesia Yogyakarta.

Agustina, P., & Ali, H. (2025). Pengaruh Kualitas Produk, Promosi Dan Tempat Terhadap Keunggulan Bersaing. Jurnal Manajemen Dan Pemasaran Digital (Jmpd), 3, 100–107. Https://Doi.Org/10.38035/Jmpd.V3i2

Agyapong, A., Appiah, F. A., Osei, H. V., & Aidoo, S. (2025). When And How Does Creativity Influence Performance? An Examination Of Smes In An Emerging Economy. Africa Journal Of Management, 11(2), 176–202. Https://Doi.Org/10.1080/23322373.2025.2500919

Aisyah, W. N., & Hidayatulloh, D. S. (2023). Pengauh Kreativitas Dan Inovasi Produk Terhadap Keunggulan Bersaing (Studi Kasus Ekonomi Kreatif Di Kinandara ). Agustus, 10(4), 1845.

Al Fajari, I. Q. H., & Purnama, N. (2023). Pengaruh Inovasi Produk, Desain Produk Dan Kualitas Produk Terhadap Keunggulan Bersaing Pada Produk Eiger Di Cilegon. Indonesian Journal Of Economics, 01(04), 69–80.

Angelina, C. (2024). Pengaruh Modal Usaha Dan Inovasi Produk Terhadap Keunggulan Bersaing Toko Yucakwe Sambas. Sekolah Tinggi Ilmu Ekonomi Eka Prasetya.

Asari, A., Widiana, I. N. W., Nur, S., Muniarty, P., Lotaningrat, D., Rijal, S., Safrizal, H. B. A., Abdurohim, Andhika, C. P., Ahmad, I., & Muslimin, M. (2023). Manajemen Inovasi (M. A. Yaqin, Ed.). Cv. Istana Agency.

Badan Pusat Statistik. (2025). Profil Industri Mikro Dan Kecil (Vol. 15).

Barney, J., Wright, M., & Ketchen, D. J. (2001). The Resource-Based View Of The Firm: Ten Years After 1991. Journal Of Management, 27(6), 625–641. Https://Doi.Org/10.1177/014920630102700601

Castillo-Vergara, M., Carrasco-Carvajal, O., Álvarez-Marín, A., Sarango-Lalangui, P., & Muñoz-Cisterna, V. (2024). Innovation In Perspective: The Role Of Creativity And Open Innovation In B2b, B2c, And B2g Business Models. Journal Of Open Innovation: Technology, Market, And Complexity, 10(4). Https://Doi.Org/10.1016/J.Joitmc.2024.100399

Chelin. (2022). Analisis Kreativitas Dan Harga Terhadap Keunggulan Bersaing Home Bonquet Medan. Stie Eka Prasetya.

Dinas Koperasi Dan Usaha Mikro Kota Depok. (2025, December 17). Umkm Kota Depok Berhasil Meraih Penghargaan Umkm Terbaik Se- Jawa Barat. Dkum Depok.

Echdar, S., & Maryadi. (2019). Business Ethics And Entrepreneurship (Etika Bisnis Dan Kewirausahaan). Deepublish.

Ekawati, R., & Prasetyo, A. D. (2026). Determinan Keunggulan Kompetitif Berkelanjutan Pada Umkm: Tinjauan Sistematis Berbasis Perspektif Resource-Based View Dan Kapabilitas Dinamis. Optimal Jurnal Ekonomi Dan Manajemen, 6(1), 712–726. Https://Doi.Org/10.55606/Optimal.V6i1.10934

Eravia, D., & Samsir. (2025). Meningkatkan Daya Saing Umkm Melalui Integrasi Resource Based View (Rbv) Dan Digital Marketing. Jurnal Bisnis Mahasiswa, 5(5), 2671–2685. Https://Doi.Org/10.60036/Jbm.801

Farida. (2025). Open Data Jabar.

Ferdiansyah, Diposumarto, N. S., & Muharram, H. (2025). Enhancing Brand Image Through Product Quality, Price Perception, Innovation, And Word Of Mouth. 05(02), 192.

Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer On Partial Least Squares Structural Equation Modeling (Pls-Sem) Third Edition. Sage Publications, Inc.

Hair Jr, J. F., Hult, G. T. M., Ringle, C. M., Sarstedt, M., Danks, N. P., & Ray, S. (2021). Partial Least Squares Structural Equation Modeling (Pls-Sem) Using R. Springer Nature Switzerland Ag. Http://Www.

Harjadi, D., & Arraniri, I. (2021). Experiental Marketing & Kualitas Produk Dalam Kepuasan Pelanggan Generasi Milenial (F. A. Pratama, Ed.). Yayasan Insan Shodiqin Gunung Jati. Http://Insaniapublishing.Com

Irnanda, S. (2024). Pengaruh Inovasi Produk Dan Kewirausahaan Terhadap Kinerja Pemasaran Pelaku Umkm (Studi Kasus Umkm Fashion Di Kota Medan). Universitas Medan Area.

Kinerjaekselen. (2023, August 12). Miliki Potensi Besar, Kota Depok Ingin Jadi Kota Kuliner. Kinerjaekselen.

Kotler, & Amstrong. (2017). Manajemen Pemasaran. Erlangga.

Kotler, P., & Armstrong, G. (2016). Principles Of Marketing Sixteenth Edition (S. Wall, Ed.). Pearson Education Limited.

Lestari, E. R. (2019). Manajemen Inovasi Upaya Meraih Keunggulan Kompetitif (Tim Ub Press, Ed.). Tim Ub Press.

Lubis, P. S. I., & Salsabila, R. (2024). Peran Umkm (Usaha Mikro, Kecil, Dan Menengah) Dalam Meningkatkan Pembangunan Ekonomi Di Indonesia. Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi Dan Bisnis, 2(3), 91–110. Https://Doi.Org/10.59246/Muqaddimah.V2i2.716

Mariam, S. (2022). Keunggulan Bersaing Model Dan Implementasi (Cv.Aa. Rizky, Ed.). Cv. Aa. Rizky.

Mularsari, A. (2022). Potensi Wisata Kuliner Dan Motivasi Wisatawan Di Kota Depok Jawa Barat Tahun 2019. Jurnal Sosial Dan Humaniora, 1, 148–169.

Munandar, U. (2016). Pengembangan Kreativitas Anak Berbakat. In Edukatif : Jurnal Ilmu Pendidikan (Number 4). Rineka Cipta. Https://Doi.Org/10.31004/Edukatif.V6i4.7288

Sari, A. S., Dahmiri, & Sari, N. (2022). Pengaruh Kualitas Dan Inovasi Produk Terhadap Keunggulan Bersaing Usaha Kue Tradisional Di Kota Jambi. Jurnal Dinamika Manajemen, 10(2), 68–75.

Somalua, R., Asim, Nurminingsih, & Siregar, R. (2022). The Effect Of Product Quality And Product Innovation On Consumer Loyalty In Fizzul Putra Mandiri Convection, Jombang Regency. Journal Of Management, Accounting, General Finance And International Economic Issues (Marginal), 1, 43–52. Https://Ojs.Transpublika.Com/Index.Php/Marginal/

Subhan, E. S., Rudijanto, E. T. D., Sudarmiatin, & Hermawan, A. (2024). The Impact Of Creativity, Market Orientation, And Entrepreneurial Orientation On Sme Marketing Performance: Investigating The Mediating Effect Of Product Innovation. Journal Of Logistics, Informatics And Service Science, 11(7), 146–169. Https://Doi.Org/10.33168/Jliss.2024.0709

Sunarjo, W. A. (2024). Buku Ajar Manajemen Inovasi (M. Nasrudin, Ed.). Pt Nasya Expanding Management.

Time Out. (2025, March). Jakarta Among Best Cities For Culinary Tourism, According To Time Out. Time Out.

Utomo, W., Sugianingsih, N. M. W., Aditya, F., Sofia, M., Ikhsan, M., & Putra, Y. A. (2025). Inovasi Dalam Usaha Mikro Kecil Dan Menengah (Umkm) Dan Faktor-Faktor Yang Mempengaruhi Hal Tersebut (Umkm Industri Kreatif Kota Depok). Jurnal Administrasi Profesional, 06(01).

Wernerfelt, B. (N.D.). A Resource-Based View Of The Firm. In Strategic Management Journal (Vol. 5, Number 2).

Downloads

Published

2026-07-17

How to Cite

Chandra, Y. E. N., Andriani, S. F., Pratiwi, I. C., & Kurniasari, R. (2026). The Role of Creativity, Product Quality, and Innovation in Enhancing MSME Competitive Advantage. Jurnal Manajemen Dan Kewirausahaan, 14(1), 153–165. https://doi.org/10.26905/jmdk.v14i1.17360

Issue

Vol. 14 No. 1 (2026): June (2026)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

(1) Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the journal.

(2) Publisher of Jurnal Penelitian is University of Merdeka Malang.

(3) The copyright follows Creative Commons Attribution–ShareAlike License (CC BY SA): This license allows to Share — copy and redistribute the material in any medium or format, Adapt — remix, transform, and build upon the material, for any purpose, even commercially.