Vol. 14 No. 1 (2026): June (2026)
Published:
2026-06-16
Articles
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Determinants of Generation Z Saving Behavior: The Mediating Role of Self-Control
Abstract views: 117,
PDF downloads: 95
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Human Resource Competence and Digital Payment Adoption in MSMEs: An Extended TAM Framework
Abstract views: 31,
PDF downloads: 34
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The Mediating Effect of Cultural Adaptation on Product Authenticity, Price Fairness and Consumer Perceived Value
Abstract views: 24,
PDF downloads: 36
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Customer Experience and Perceived Value Influence on Loyalty Mediated by Satisfaction in Jabodetabek Online Motorcycle
Abstract views: 27,
PDF downloads: 42
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The Influence of eCommerce Live Streaming on Purchase Intention and Gift-giving Intention Mediated by Swift Guanxi
Abstract views: 22,
PDF downloads: 46
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Influencer Personal Branding and UGC Impact on Gen Z Consumer Trust: Perceived Authenticity Role
Abstract views: 140,
PDF downloads: 29
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Do Athlete Identification and Shoe Design Mitigate Perceived Injury Risk in Nike KD Low-Top?
Abstract views: 55,
PDF downloads: 20
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The Power of TikTok in Influencing MSME Consumer Impulse Buying Behavior
Abstract views: 15,
PDF downloads: 18











