Vol. 14 No. 1 (2026): June (2026)
Published:
2026-06-16
Articles
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The Role of Creativity, Product Quality, and Innovation in Enhancing MSME Competitive Advantage
Abstract views: 62,
PDF downloads: 30
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The The Effect of Sustainable Financial Policy Implementation on Banking Performance in Indonesia
Abstract views: 12,
PDF downloads: 3
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Determinants of Generation Z Saving Behavior: The Mediating Role of Self-Control
Abstract views: 199,
PDF downloads: 182
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Human Resource Competence and Digital Payment Adoption in MSMEs: An Extended TAM Framework
Abstract views: 71,
PDF downloads: 63
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The Mediating Effect of Cultural Adaptation on Product Authenticity, Price Fairness and Consumer Perceived Value
Abstract views: 68,
PDF downloads: 72
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Customer Experience and Perceived Value Influence on Loyalty Mediated by Satisfaction in Jabodetabek Online Motorcycle
Abstract views: 71,
PDF downloads: 65
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The Influence of eCommerce Live Streaming on Purchase Intention and Gift-giving Intention Mediated by Swift Guanxi
Abstract views: 51,
PDF downloads: 73
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Influencer Personal Branding and UGC Impact on Gen Z Consumer Trust: Perceived Authenticity Role
Abstract views: 215,
PDF downloads: 66
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Do Athlete Identification and Shoe Design Mitigate Perceived Injury Risk in Nike KD Low-Top?
Abstract views: 82,
PDF downloads: 41
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The Power of TikTok in Influencing MSME Consumer Impulse Buying Behavior
Abstract views: 70,
PDF downloads: 62











