Keunggulan Produk Iconic Isolating Sarung Samarinda

Herning Indriastuti; Syarifah Hudayah

doi:10.26905/jmdk.v5i2.1740

Keunggulan Produk Iconic Isolating Sarung Samarinda

Herning Indriastuti, Syarifah Hudayah

Abstract

This research examines whether marketing innovativeness (MI) enhance marketing performance (MP) and tries to solve the problems of research gap between marketing innovativeness and marketing performance. The sample are SME’s Saroong Samarinda indutries in East Borneo, Indonesia. The total data that can be further analysed are 235 respondents. Data analysing uses Structural Equation Modelling. The result showes that : 1) small companies in these market segments based regiocentric is likely have better marketing performance when they have the iconiq isolating advantages, 2) the marketing innovativeness has significant effect on iconiq isolating advantages, 3) iconiq isolating advantages is a mediator in the correlation of marketing innovativeness and marketing performance

https://doi.org/10.26905/jmdk.v5i2.1740

Keywords

Marketing Innovation, Isolating Iconic Product, Marketing Performance

Full Text:

PDF

References

Atalaya, M., Anafarta, N. and Sarvanc, F. (2013), "The relationship between innovation and firm performance: An empirical evidence from Turkish automotive supplier industry", Procedia - Social and Behavioral Sciences, Vol. 75, 3 April 2013, pp. 226-235.

Atuahene-Gima, Kwaku., Li, Haiyang.,De Luca, Luigi.M, (2006) " The contingent value of marketing strategy innovativeness for product development performance in Chinese new technology ventures, Industrial Marketing Management 35 359–372

Avlonitis , G. J., and Salavou, H. E. (2007). Entrepreneurial orientation of SMEs, product innovativeness, and performance. Journal of Business Research 60: 566-575.

Al-Zyadaat, M.A., Saudi, M.A. and Al-Awamreh, M.A. (2012), "The relationship between innovation and marketing performance in business organizations: An empirical study on industrial organizations in the industrial city of King Abdullah II", International Business and Management, Vol. 5, No. 2, pp. 76-84.

Barney, J (1991) Resources and Sustained Competitive Advantage, Journal of Management, p. 99-120

Carbonell, P. and Escudero, A.I.R.G. (2010), "The effect of market orientation on innovation speed and new product performance", Journal of Business & Industrial Marketing, Vol. 25, No. 7, pp. 501-513.

Cillo A.P., De Luca, L.M and Troiloa, G (2010) Market information approaches, product innovativeness, and firm performance : An empirical study in the fashion industry. Research Policy., 39, 1242–1252.

Darmanto, Darmanto., Running, Hunik Sri., Harsono, Mugi.,Haryono, Tulus (2014)"The Relationship between Strategy Orientation and Marketing Performance: The Role of Organizational Change Capability", American International Journal of Contemporary Research, Vol. 4, No. 1

Ferdinand, Augusty Tae dan Lumban Batu, Kardison (2013), MaIsCap-Marketing Architectural Isolating Capability as antecedents for s uccess of new produst development, Journal of Economics, Business, and Accountancy Ventura Volume 16, No. 3, December 2013, hlm. 487 – 502 Accreditation No. 80/DIKTI/Kep/2012

Ferdinand, Augusti Tae and Fitriani, Lili Karmela (2015)' " Acculturative Iconic product Attractiveness and Marketing performance", Journal of Global Strategic Management, Vol. 9, No. 2, pp. 15-23

Ghozali., I (2013) Konsep dan Aplikasi dengan AMOS 20, Semarang : BP Undip

Hair, J.F., Black, W.C., Babin, B.J. and Anderson, R.E. (2010), Multivariate data analysis, 7 Ed., Prentice Hall, New York.

Hendar,Hendar., Ferdinand, Augusti Tae ., Nurhayati, Tatiek, " Introducing the religio-centric positional advantage to Indonesian small businesses ",Management & Marketing. Challenges for the Knowledge Society, Vol. 12, No. 1, pp. 78-102.

Hoonsopon, D. and Ruenrom, G. (2012), "The impact of organizational capabilities on the th development of radical and incremental product innovation and product innovation performance", Journal of Managerial Issues, Vol. 24, No. 3, pp. 250276.

Hsieh, M.H.,K.H Tsai dan J.R Wang (2008) " The Moderating effect of market orientation and launch profisiency on the product advantage - performance relationship ", Industrial Marketing Management, Vol. 37, hlm. 580 - 592

Karabulut, A.T. (2015), "Effects of innovation types on performance of manufacturing firms in Turkey", Procedia - Social and Behavioral Sciences, Vol. 195, 3 July 2015, pp. 1355-1364.

Lee, J.S dan C.J Hsieh (2010) A reseach in relating entrepreneurship, marketing capability, innovative capability, and sustained competitive advantage a " Journal of Business and Economic Reseach, Vol. 8, No.9

Leonidou, L.C., Palihawadana. P. dan Theodosiou. M (2011) National export-promotion programs as drivers of organizational resource and capabilities : effect on strategy, competitive advantage and performance , Journal of International marketing, Vol. 19, No. 2, hlm: 1-29

Li, Yi-Pei dan Tsai, Yuh-Yuan (2010) The study of isolating mechanisms as firm's sustainable competitive advantages

Mc-Nally, R.C., Casvugil, E dan Calantone R.J (2010) Product Innovativeness dimensions and their relationships with product advantage, product financial performance and project protocol, Journal product Innovations management, Vol. 27., hlm. 991-1006

Moreira, J., Silva, M.J., Simões, J. and Sousa, G. (2012), "Drivers of marketing innovation in Portuguese firms", Amfiteatru Economic, Vol. 14, No. 31, pp. 195-206.

Rosli, M.M. and Sidek, S. (2013), "The Impact of Innovation on the Performance of Small and Medium Manufacturing Enterprises: Evidence from Malaysia", Journal of Innovation Management in Small & Medium Enterprise, Vol. 2013 No. 2013, pp. 116.

Soroka, Ekaterina and Lominadze, Tea (2011), "Branding destination through iconic product ", Thesis, Lunds Universitet

Waranantakul, O.P, Ussahawanichat dan Jhundra-indra P (2009) Service innovation creation capability of spa business in Thailand : an emprirical investigation of the antecedents and concequences

Yalcinkaya. G., Calantone., R.J and Griffith, D.A (2007) "An Examination of exploration and exploitation capabilities : Implications for product innovation and market performance, Journal of International Marketing., 15 (4), pp. 6-93

DOI: https://doi.org/10.26905/jmdk.v5i2.1740