Kewirausahaan Sosial dan Penciptaan Nilai Bersama: Sebuah Kajian terhadap CSR Sido Muncul untuk Program Desa Rempah dan Buah

Hani Sirine, Roos Kities Andadari, Lieli Suharti


CSR with a shared value creation approach is characterized by the concept of social entrepreneurship, so as to produce a new business model from the social changes that occur. The purposes of this study are to determine the process of developing social entrepreneurship in the Spice and Fruit Village CSR Program and to identify the creation of shared values ​​resulting from Sido Muncul CSR program. The research method used is qualitative in which the validity of the data is tested by the triangulation method. Data collection was carried out through interviews and observations with Sido Muncul and fostered residents for the Spice and Fruit Village Program in Bergas Kidul and Diwak Villages. The results of this study indicate that the process of developing social entrepreneurship in CSR programs is carried out through several stages, including identification of social problems, allocation of resources, collaboration and partnerships, adaptation of products and processes, and social innovation. The creation of shared values ​​resulting from the CSR program is organizational performance and social performance. Organizational performance can be seen through management support, employee commitment, company reputation, and organizational finance. Social performance can be seen through the role of social entrepreneurship, harmonious relationships between shareholders and stakeholders, social innovation, and community independence. Organizational performance has a reciprocal relationship with social performance, which can produce sustainable growth.


CSR, Social Entrepreneurship, Shared Value Creation

Full Text:



Agrawal, A., & Sahasranamam, S. (2016). Corporate social entrepreneurship in India. South Asian Journal of Global Business Research, 5(2), 214–233.

Austin, J., Stevenson, H., & Wei-Skillern, J. (2012). Social and commercial entrepreneurship: same, different, or both? Revista de Administração, 47(3), 370–384.

Bhattacharya, C., Sen, S., & Korschun, D. (2008). Using corporate social responsibility to win the war for talent. MIT Sloan Management Review, 49(2), 37–44.

Branco, M. C., & Rodrigues, L. L. (2006). Corporate social responsibility and resource-based perspectives. Journal of Business Ethics.

Burrell, L., Hewlett, S. A., Luce, C. B., & Frohman, D. (2006). K g Str gy out of His Mouth. North, 84(December), 78–92.

Carter, N., Bryant-Lukosius, D., DiCenso, A., Blythe, J., & Neville, A. J. (2014). The Use of Triangulation in Qualitative Research. Oncology Nursing Forum, 41(5), 545–547.

Certo, S. T., & Miller, T. (2008). Social entrepreneurship: Key issues and concepts. Business Horizons.

Choi, N., & Majumdar, S. (2015). Social innovation: Towards a conceptualisation. In Technology and Innovation for Social Change.

Creswell, J. W. (2008). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Thousand Oaks, CA: Sage Publications.

Dees, J. G. (2008). Philanthropy and Enterprise: Harnessing the Power of Business and Social Entrepreneurship for Development. Innovations: Technology, Governance, Globalization, 3(3), 119–132.

Dhaliwal, D., Zhen, O., Tsang, A., & George, Y. (2014). J . Account . Public Policy Corporate social responsibility disclosure and the cost of equity capital : The roles of stakeholder orientation and financial transparency. Journal Of Accounting And Public Policy.

Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8–19.

Falck, O., & Heblich, S. (2007). Corporate social responsibility: Doing well by doing good. Business Horizons, 50(3), 247–254.

Garriga, E., & Mele, D. (2017). Corporate social responsibility theories: Mapping the territory. Corporate Social Responsibility, 107–127.

Glaser, B. G. & Strauss, A. L. (2017). The Discovery of Grounded Theory: Strategies for Qualitative Research. New York: Routledge.

Gorondutse, A. H., & Hilman, H. (2017). Effect of Business Social Responsibility ( BSR ) on Performance of SMEs : Data Screening and Preliminary Analysis, 10(8).

Harris, H. (2016). Hemingway, C.A. (2014). Corporate Social Entrepreneurship: Integrity Within. Cambridge, UK: Cambridge University Press. In M. Schwartz, H. Harris, & D. R. Comer (Eds.), Research in Ethical Issues in Organizations (Vol. 16, pp. 233–239). Emerald Group Publishing Limited. Retrieved from

Idowu, S. O., Louche, C., & Filho, W. L. (2013). Innovative corporate social responsibility: An introduction. Innovative CSR: From Risk Management to Value Creation, 44(0), 1–10.

Ireland, R. D., Covin, J. G., & Kuratko, D. F. (2009). Conceptualizing corporate entrepreneurship strategy. Entrepreneurship: Theory and Practice.

Johnson, B. D., Dunlap, E., & Benoit, E. (2010). Organizing “Mountains of Words” for Data Analysis, both Qualitative and Quantitative. Substance Use & Misuse, 45(5), 648–670.

Kozubek, R. (2015). The Link Between Innovation And Csr. Short Look On A Bi-Directional System Of Innovation-Driven Csr And Csr-Driven Innovation, 11.

Kuratko, D. F., Ireland, R. D., Covin, J. G., & Hornsby, J. S. (2005). E T P A Model of Middle- & Level Managers’ Entrepreneurial Behavior. Entrepreneurship Theory And Practice, 18.

Lantos, G. P. (2001). The Boundaries of Strategic Corporate Social Responsibility,” The Journal of Consumer Marketing, 18(7), 595–630.

Lins, K. V, Servaes, H., & Tamayo, A. N. E. (2017). Social Capital , Trust , and Firm Performance : The Value of Corporate Social Responsibility, LXXII(4).

Lodge, G., & Wilson, C. (2006). Multinational Corporations and Global Poverty Reduction. Challenge, 49(3), 17–25.

López, M. V., Garcia, A., & Rodriguez, L. (2007). Sustainable development and corporate performance: A study based on the Dow Jones sustainability index. Journal of Business Ethics, 75(3), 285–300.

Maignan, I., Ferrell, O. C., & Hult, G. T. M. (1997). Corporate Citizenship : Cultural Antecedents and Business Benefits, (2).

Mair, J., & Martı, I. (2006). Social entrepreneurship research : A source of explanation , prediction , and delight, 41, 36–44.

Marquez Ezequiel, P. R., Berger, G., Marquez, P., Reficco, E., Berger, G., Marquez Ezequiel , P. R., & Berger, G. (2010). Socially Inclusive Business Engaging the Poor through Market Initiatives in Iberoamerica A Collaborative Research Project of the Editorial Committee. Initiatives.

Martin, R. L., & Osberg, S. (2007). Social Entrepreneurship: The Case for Definition. Retrieved from

Mcwilliams, A., & Siegel, D. (2001). Corporate Social Responsibility: A Theory Of The Firm Perspective. ® Academy ol Management Review (Vol. 26).

Mitchell, R. K., Agle, B. R., & Wood, D. J. (1997). Toward a Theory of Stakeholder Identification and Salience : Defining the Principle of Who and What Really Counts Authors ( s ): Ronald K . Mitchell , Bradley R . Agle and Donna J . Wood Source : The Academy of Management Review , Vol . 22 , No . 4 ( Oct. The Academy of Management Review, 22(4), 853–886.

Morgan, G. (1988). Riding The Waves of Change. San Francisco: Jossey-Bass.

Neale, J. (2016). Iterative categorization (IC): A systematic technique for analysing qualitative data. Addiction, 111(6), 1096–1106.

Nikolov, A., & Westergren, L. (2017). Corporate Social Entrepreneurship as a new approach to CSR-A Swedish Outlook.

Niño, A. C. S. (2015). Social Entrepreneurship and Corporate Social Responsibility: Differences and Points in Common. Journal of Business, 2(2), 9.

Ogundele,O.J.K., Akingbade, W.A., & Akinlabi, H.B. (2012). Entrepreneurship Training and Education As Strategic Tools For Poverty Alleviation in Nigeria. American International Journal of Contemporary Research, 2(1), 148-156.

Orlitzky, M., Schmidt, F. L., Rynes, S. L., & Rynes, S. L. (2000). Corporate Social and Financial Performance : A Meta-analysis, 403–441.

Partzsch, L., & Ziegler, R. (2011). Social entrepreneurs as change agents: a case study on power and authority in the water sector. International Environmental Agreements: Politics, Law and Economics, 11(1), 63–83.

Perrini, F., & Vurro, C. (2006). Social Entrepreneurship: Innovation and Social Change Across Theory and Practice. Social Entrepreneurship, 57–85.

Peterson, D. K. (2004). of Corporate Citizenship and, 43(3), 296–319.

Petrick, J. A., & Quinn, J. F. (2000). The Integrity Capacity Construct and Moral Progress in Business, 3–4.

Porter, M. E., & Kramer, M. R. (2011). The Big Idea : Creating Shared Value Moving Beyond Trade-Offs The Roots of Shared Value. Fortune, 1–12.

Qu, S. Q., & Dumay, J. (2011). The qualitative research interview. Qualitative Research in Accounting and Management (Vol. 8).

Roberts, P. W. (2000). Fortune’s Most Admired, 1–7.

Saatci, E. Y., & Urper, C. (2013). Corporate Social Responsibility versus Social Business. Journal of Economics, Business and Management, 62–65.

Sagawa, S., & Segal, E. (2000). Common Interest, Common Good: Creating Value Through Business and Social Sector Partnerships. California Management Review.

Salzmann, O., Ionescu-Somers, A. M., & Steger, U. (2005). The business case for corporate sustainability: Literature review and research options. European Management Journal, 23(1), 27–36.

Seidler, J. (1974). On Using Informants: A Technique for Collecting Quantitative Data and Controlling Measurement Error in Organization Analysis. American Sociological Review.

Shane, S., & Venkataraman, S. (2000). The Promise Of Entrepreneurship As A. Field Of Research. Management Review (Vol. 25).

Sila, I., & Cek, K. (2017). The impact of environmental, social and governance dimensions of corporate social responsibility: Australian evidence. Procedia Computer Science, 120, 797–804.

Slater, S. F., & Narver, J. C. (1995). Market Orientation and the Learning Organization, 63–74.

Spitzeck, H., Boechat, C., & França Leão, S. (2013). Sustainability as a driver for innovation – towards a model of corporate social entrepreneurship at Odebrecht in Brazil. Corporate Governance: The International Journal of Business in Society, 13(5), 613–625.

Tasavori, M., Ghauri, P. N., & Zaefarian, R. (2016). Entering the base of the pyramid market in India: A corporate social entrepreneurship perspective. International Marketing Review, 33(4), 555–579.

Vachani, S., & Smith, N. C. (2008). Socially Responsible Distribution: Distribution Strategies for Reaching the Bottom of the Pyramid. Ssrn, 50(2), 52–84.

Wood, M. (2014). the Production of Entrepreneurial Opportunity: a Constructivist Perspective. Strategic Entrepreneurship Journal, 8(6), 4517–4524.

Yunus, M., Moingeon, B., & Lehmann-Ortega, L. (2010). Building social business models: Lessons from the grameen experience. Long Range Planning.

Zhang, H., & Zhang, M. (2016). The Corporate Social Entrepreneur: From Concept to Practice. Global Business and Organizational Excellence, 35(2), 50–59.

Ziegler, R. (2010). Innovations in Doing and Being: Capability Innovations at the Intersection of Schumpeterian Political Economy and Human Development. Journal of Social Entrepreneurship.



  • There are currently no refbacks.

Indexing by:

width="150" crossref
width=150;SINTA - Science and Technology Index


Index Copernicus International (ICI)


TurnitinMendeley - Library 101 Citation Management Tools - Research guides at  University of Toronto


In Collaboration with:


Jurnal Manajemen dan Kewirausahaan

Management Department Faculty of Economics

University of Merdeka Malang

Terusan Dieng Street 62-64, Sukun, Malang City, East Java, 65146, Indonesia
Phone: 081332569864

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.