Peran Daya Tarik Desa Wisata dan Community Based Tourism dalam Membangun Citra Desa Wisata

Syarif Hidayatullah, Irany Windhyastiti, Abdul Waris

Abstract


This study aims to determine: 1) the influence of tourist village attraction to image of tourist village; 2) the influence of community based tourism  to image of tourist village; and 3) the influence of community based tourism  in strengthening   tourist village attraction to images of tourist village. This research was conducted in Batu City with a sample of 120 tourists. The results show: 1) the  tourist village attraction has a significant effect to images of  tourist village; 2) the influence of community based tourism has a significant effect  to images of tourist village; and 3) the community based tourism does not  strengthen the influence of tourist village attraction to images of  tourist village, but the direct influence of Community Based Tourism on the image of a tourist village is greater than the direct effect of the attractiveness of a tourist village on the image of a tourist village


Keywords


Community Based Tourism, Image of Tourist Village, Tourist Village Attraction

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References


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DOI: https://doi.org/10.26905/jmdk.v9i2.7071

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