Peran Daya Tarik Desa Wisata dan Community Based Tourism dalam Membangun Citra Desa Wisata

Syarif Hidayatullah, Irany Windhyastiti, Abdul Waris


This study aims to determine: 1) the influence of tourist village attraction to image of tourist village; 2) the influence of community based tourism  to image of tourist village; and 3) the influence of community based tourism  in strengthening   tourist village attraction to images of tourist village. This research was conducted in Batu City with a sample of 120 tourists. The results show: 1) the  tourist village attraction has a significant effect to images of  tourist village; 2) the influence of community based tourism has a significant effect  to images of tourist village; and 3) the community based tourism does not  strengthen the influence of tourist village attraction to images of  tourist village, but the direct influence of Community Based Tourism on the image of a tourist village is greater than the direct effect of the attractiveness of a tourist village on the image of a tourist village


Community Based Tourism, Image of Tourist Village, Tourist Village Attraction

Full Text:



Bahaire, T., & Elliott-White, M. 1999. Community Participation in Tourism Planning and Development in the Historic City of York, England. Current Issues in Tourism, 2(2–3), 243–276.

Chi Gengqing. 2005. A Study of Developing Destination Loyalty Model. (July). Retrieved from

Coban S. 2012. The effects of the image of destination on tourist satisfaction and loyalty: The case of Cappadocia. European Journal of Social Sciences, 29(2), 222–232.

Getz, D., & Jamal, T. B. 1994. The Environment‐Community Symbiosis: A case for Collaborative Tourism Planning. Journal of Sustainable Tourism, 2(3), 152–173.

Gunn, C. A. 1988. Vacationscape Designing Tourist Regions (2nd ed). Retrieved from

Hidayatullah, S., Rachmawati, I. K., Khouroh, U., & Windhyastiti, I. 2018. Development of Tourist Village Model Through “Pokdarwis” Empowerment and Information Technology Utilization. European Journal of Business and Management, 10(23), 22–28.

Milman A, & Pizam A. 1995. The Role of Awareness and Familiarity with a Destination: The Central Florida Case. Journal of Travel Research, 33(3), 21–27.

Murphy, P. E. 1985. Tourism : A Community Approach. Retrieved from

Permen Kebudayaan dan Pariwisata. 2010. Peraturan Menteri Kebudayaan dan Pariwisata tentang Pedoman Umun Program Nasional Pemberdayaan Masyarakat (PNPM) Mandiri Pariwisata Melalui Desa Wisata. 1–21. Retrieved from PERMEN PNPM MANDIRI PARIWISATA DESA WISATA dan lampiran.pdf

Pinel DP. 1998. Community-based Tourism Planning Process Model.

Pitana IG, & Diarta I K. S. 2009. Pengantar Ilmu Pariwisata. Retrieved from

Statistik, B. P. 2018. Kota Batu Dalam Angka 2018. Batu.

Surachman, S. 2008. Dasar-Dasar Manajemen Merek: Alat Pemasaran Untuk Memenangkan Persaingan. Retrieved from

Utama, I. R. 2017. Hubungan faktor motivasi wisatawan dan citra destinasi pariwisata. (July), 1–45. Retrieved from

Vollero, A., Conte, F., Bottoni, G., & Siano, A. 2018. The influence of community factors on the engagement of residents in place promotion: Empirical evidence from an Italian heritage site. International Journal of Tourism Research, 20(1), 88–99.

Widya Amelia. 2016. Peran Community Development Dalam Mendukung Pembentukan Citra Pariwisata Daerah. Retrieved from



  • There are currently no refbacks.

Indexing by:

width="150" crossref
width=150;SINTA - Science and Technology Index


Index Copernicus International (ICI)


TurnitinMendeley - Library 101 Citation Management Tools - Research guides at  University of Toronto


In Collaboration with:


Jurnal Manajemen dan Kewirausahaan

Management Department Faculty of Economics

University of Merdeka Malang

Terusan Dieng Street 62-64, Sukun, Malang City, East Java, 65146, Indonesia
Phone: 081332569864

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.