Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers

Dwi Andini Putri; Dinar Ajeng Kristiyanti; Ratnawaty Marginingsih

doi:10.26905/abdimas.v8i3.10828

Optimizing technology-based business strategies for empowering community partnerships and improving the welfare of women farmers

Dwi Andini Putri, Dinar Ajeng Kristiyanti, Ratnawaty Marginingsih

Abstract

In this era of technological advances, the rapid, accurate, and precise dissemination of information is crucial, especially for rural communities seeking to enhance their living standards. Farmer Women's Community (KWT) Al Mina Ciawi Village, established by a women's group in Ciawi Village, operates as a food and animal security program. Activities at KWT Al Mina Ciawi Village involve cultivating various hydroponic vegetables and catfish farming in buckets. However, a significant challenge lies in product sales during harvest, with agricultural and livestock products primarily marketed through WhatsApp and Instagram or waiting for direct buyers to visit the location. The primary aim of this community empowerment initiative is to optimize information technology for the betterment of KWT Al Mina and Ciawi Village. The program supports partners by offering e-commerce training to expand the marketing of KWT Al Mina products within the village. The chosen approach for e-commerce development is the Rapid Application Development (RAD) method, which includes website design planning, initial assessment, outreach, training, mentoring, and evaluation. The evaluation results affirm the program's success. KWT Al Mina members in Ciawi Village experiencing a remarkable 94% skill improvement in accessing technology, as indicated by pre-test and post-test assessments.

Keywords

E-commerce, Hydroponics, KWT Al Mina Ciawi Village, Livestock, Rapid Application Development

Full Text:

PDF

References

Afifah, S. N., & Ilyas, I. (2021). Pemberdayaan Kelompok Wanita Tani Asri. Journal of Nonformal Education and Community Empowerment, 5(1), 54-70.

Amalia, A. R., & Uswatun, D. A. (2019). Analisis respon mahasiswa dalam penerapan group work rules pada metode presentasi di program studi pendidikan guru sekolah dasar. Holistika: Jurnal Ilmiah PGSD, 3(2), 81-88.

Bukit, F. R. A., AS, G. G., Irvan, I., & Fahmi, F. (2019). Pembuatan website katalog produk UMKM untuk pengembangan pemasaran dan promosi produk kuliner. JPPM (Jurnal Pengabdian dan Pemberdayaan Masyarakat), 3(2), 229-236. http://dx.doi.org/10.30595/jppm.v3i2.4317

Darnis, F., & Azdy, R. A. (2019). Pemanfaatan media informasi website promosi (e-commerce) sebagai upaya peningkatan pendapatan UMKM Desa Pedado. SINDIMAS, 1(1), 275-278.

Geralda, M., & Kasih, J. (2020). Implementasi Digital Marketing pada Sosial Media dan Website Bimbel Media Bandung. Jurnal STRATEGI-Jurnal Maranatha, 2(1), 27-38.

Hernawati, D., & Amin, M. (2017). Analisis self efficacy mahasiswa melalui kemampuan presentasi di kelas. Education and Human Development Journal, 2(1), 26-33. https://doi.org/10.33086/ehdj.v2i1.379

Hidayati, N. (2021). Pemanfaatan website sekolah sebagai strategi digital marketing di Madrasah Aliyah Unggulan Amanatul Ummah Surabaya. Jurnal Kependidikan Islam, 11(1), 111-133. https://doi.org/10.15642/jkpi.2021.11.1.111-133

Kristiyanti, D. A., & Mulyana, A. (2020). Sistem informasi monitoring skripsi berbasis web (Studi kasus: Prodi Akuntansi Universitas Mercu Buana). JSINBIS (Jurnal Sistem Informasi Bisnis), 10(1), 56-63. https://doi.org/10.21456/vol10iss1pp56-63

Kristiyanti, D. A., Novera, D., Anjani, N., Tania, N., Andini, F., & Nasrulloh, N. (2021). Peningkatan kinerja Kader Posyandu Desa Cogreg Kabupaten Bogor melalui Sistem Informasi Pelayanan Posyandu (SIPANDU) berbasis web. Jurnal Pengabdian Pada Masyarakat, 6(1), 6-13.

Putra, M. Y., & Lolly, R. W. R. (2021). Sistem aplikasi penjualan souvenir berbasis web menggunakan Metode Rapid Application Development (RAD). Information System For Educators And Professionals: Journal of Information System, 5(2), 151-160. https://doi.org/10.51211/isbi.v5i2.1548

Rahmidani, R., Armiati, A., Syukhri, S., & Susanti, D. (2019). PKM pengembangan Pasar Sulam Bordir Sumatera Barat berbasis web e-commerce dalam bingkai kearifan lokal Minangkabau. Suluah Bendang: Jurnal Ilmiah Pengabdian Kepada Masyarakat, 19(3), 144-154. https://doi.org/10.24036/sb.0200

Rijayanti, R., & Supriatna, C. E. (2018). Pemberdayaan petani dengan pemanfaatan teknologi informasi di rumah pintar Desa Warga Saluyu Kecamatan Gunung Halu. Charity: Jurnal Pengabdian Masyarakat, 1(1), 23-29.

Rusdiyana, E., Musthofa, M. S., Mieliki, I., Putri, D., Gautama, D. D., Samudra, D., Ramadhani, D. A., Prastyo, E. B., Indriyani, E. & Rizki, M. I. (2022). Pemberdayaan Kelompok Wanita Tani Desa Karangturi melalui pelatihan teknik budidaya tanaman sayuran secara hidroponik. AMMA: Jurnal Pengabdian Masyarakat, 1(5), 304-309.

Trimahardhika, R., & Sutinah, E. (2017). Penggunaan metode rapid application development dalam perancangan sistem informasi perpustakaan. Jurnal Informatika, 4(2), 249-260.

Trulline, P. (2021). Pemasaran produk UMKM melalui media sosial dan e-commerce. Jurnal Manajemen Komunikasi, 5(2), 259-279. https://doi.org/10.24198/jmk.v5i2.32746

Wahyuningrum, T., & Januarita, D. (2014). Perancangan web e-commerce dengan metode Rapid Application Development (RAD) untuk produk unggulan desa. Semantik, 4(1), 81-88.

Wijaya, D. A., Saeroji, A., Prasetyo, J. S., & Agfianto, T. (2020). Strategi pemasaran berbasis website di Kampung Wisata Baluwarti Surakarta. Jurnal Inovasi Penelitian, 1(6), 1043-1048.

Wilis, R. R. A., Suhariyanto, J., & Sopyan, S. (2023). Pendampingan pembuatan website & content creative di social media pada bisnis sayur dan buah, TUNAS Hydroponics, Kp. Solear Cisoka Tigaraksa Kabupaten Tangerang, Banten. Jurnal Masyarakat Siber (JMS), 2(2), 5–9.

DOI: https://doi.org/10.26905/abdimas.v8i3.10828