Community service on marketing online training using Shopee Live for Aglaonema farmers in Depok

Lorenta In Haryanto; Dessy Iriani Putri; Syifa Astasia Utari; Prisca Nurmala Sari; Reza Firdaus; Aqila Karliyah Aziza; Deni Fadillah; Arif Muzahidin

doi:10.26905/abdimas.v8i4.11107

Community service on marketing online training using Shopee Live for Aglaonema farmers in Depok

Lorenta In Haryanto, Dessy Iriani Putri, Syifa Astasia Utari, Prisca Nurmala Sari, Reza Firdaus, Aqila Karliyah Aziza, Deni Fadillah, Arif Muzahidin

Abstract

The Aglaonema plant is extensively traded in the Depok region and has already been promoted through various social media platforms. The primary objective of this community service initiative is to impart knowledge to farmers regarding utilizing live features on the Shopee e-commerce platform. The partners are farmers affiliated with the Aglaonema Nusantara Association, located in Depok. The programmes were conducted in August 2023 in Pasir Putih, Sawangan. The selected approaches encompassed counseling, mentoring, and practice. Practical application and support are facilitated by a team of students who create a seller account and conduct a live demonstration on the Shopee platform. Success indicators could be observed through several means, such as output analysis, pre-test and post-test assessments, and measurement of partner satisfaction. The activity mentioned above yielded several outcomes, including establishing a Shopee seller account, a notable improvement in participants' knowledge by up to 22%, and generating a partner evaluation sheet with a satisfaction score of 4.7 out of 5, denoting a high level of satisfaction. This action was effectively executed under established protocols. Nevertheless, it is imperative to sustain this endeavour to facilitate broader adoption of technology among farmers and enhance their ability to promote and sell their agricultural product effectively.

Keywords

Aglaonema, Community service, E-commerce, Shopee live

Full Text:

PDF

References

Al Zarliani, W. O., Purnamasari, W. O. D., & Gafur, N. (2021). The behavior and market efficiency of Aglaonema ornamental plants in Baubau, Indonesia. Media Agribisnis, 5(1), 1–8. https://doi.org/10.35326/agribisnis.v5i1.1350

Falah, S. (2020). Pelatihan membuat website e-comerce dengan weebly.com dan web blog. The Community Engagement Journal : The Commen, 3(1), 48–65. https://doi.org/10.52062/.v3i1.2221

Fitryani, F., Nanda, A. S., & Aristyanto, E. (2021). Peran impulsive buying saat live streaming pada masa Covid-19 dalam mendorong minat belanja masyarakat Sidoarjo. Jurnal Masharif Al-Syariah: Jurnal Ekonomi dan Perbankan Syariah, 6(2), 542–555. https://doi.org/10.51903/semnastekmu.v1i1.86

Fletcher, K., & Gbadamosi, A. (2022). Examining social media live stream’s infuence on the consumer decision‑making: A thematic analysis. Electronic Commerce Research Journal, 1–31. https://doi.org/10.1007/s10660-022-09623-y

Guaita-Pradas, I., Rodríguez-Mañay, L. O., & Marques-Perez, I. (2023). Competitiveness of Ecuador’s flower industry in the global market in the period 2016–2020. Sustainability (Switzerland), 15(7), 1–12. https://doi.org/10.3390/su15075821

Haryanto, L. I., Maulana, F. A., & Sukrianto, S. (2023). The impact of Covid-19 pandemic on Aglaonema farming income : A comparison between the height and the post trend. Ornamental Horticulture, 29(1), 87–98. https://doi.org/10.1590/2447-536X.v29i1.2575

Irawan, P. B., Ahmed, I., & Islam, I. (2000). Labour market dynamics In Indonesia Analysis of 18 Key Indicators of The Labour Market (KILM) 1986 – 1999. In International Labour Organization. Retrieved from: http://ilo.org/wcmsp5/groups/public/---asia/---ro-bangkok/---ilo-jakarta/documents/publication/wcms_123352.pdf

Jamaluddin, N. (2013). Adoption of e-commerce practices among the Indian Farmers, a survey of Trichy District in the State of Tamilnadu, India. Procedia Economics and Finance, 7(2013), 140–149. https://doi.org/10.1016/s2212-5671(13)00228-1

Kemp, S. (2023, February 9). Digital 2023: Indonesia. Datareportal. Retrieved from: https://datareportal.com/reports/digital-2023-indonesia.

Kenanoğlu, Z. (2023). Marketing channel preferences of cut flower producers: A case study of Turkey. Horticulturae, 9(372), 1–13. https://doi.org/10.3390/horticulturae9030372

Khofifah, H., Nugroho, T. W., & Sujarwo. (2022). Price volatility of ornamental plants in Batu Municipality. Agraris, 8(1), 106–122. https://doi.org/10.18196/agraris.v8i1.12342

Leman, L. (2021). Aglaonema. In Penebar Swadaya (1st ed.). Penebar Swadaya.

Lilavanichakul, A. (2021). Development of agricultural E-commerce in Thailand. FFTC Journal of Agricultural Policy, 1(1), 7–17. https://doi.org/10.56669/otdt7194

Manalu, D. S. T., Muliasari, A. A., Hidayati, F. R., & Faranita, R. L. (2022). Digital marketing tanaman hias dan sayuran hasil Urban Farming pada masa pandemi Covid-19. Jurnal Pengabdian Masyarakat: Pemberdayaan, Inovasi Dan Perubahan, 2(3), 87–93. https://doi.org/10.59818/jpm.v2i3.181

Muhammad-Lawal, A., Adenuga, A. H., Olatinwo, K. B., & Saadu, T. A. (2012). Economic Analysis of Floricultural Plants Production in Kwara State, North Central Nigeria. Asian Journal of Agriculture and Rural Development, 2(3), 373–380. https://doi.org/10.22004/ag.econ.197983

Nugroho, A., Kartadie, R., & Hudianti, E. (2022). Pelatihan online marketing bagi pengusaha tanaman dalam rangka pengembangan usaha tanaman hias. Jurnal Pengabdian Masyarakat - Teknologi Digital Indonesia., 1(1), 22–30. http://dx.doi.org/10.26798/jpm.v1i1.564

Paiva, P. D. de O., Michele, V. dos R., & Sant’Ana, G. S. (2020). Flower and ornamental plant consumers profile and behaviour. Ornamental Horticulture, 26(3), 333–345. https://doi.org/10.1590/2447-536X.v26i3.2158

Putra, S. (2014). Perlindungan hukum terhadap konsumen dalam transaksi jual beli melalui E-commerce. Jurnal Ilmu Hukum, 4(2), 287–309. http://dx.doi.org/10.30652/jih.v4i2.2794

Su, L., Peng, Y., Kong, R., & Chen, Q. (2021). Impact of e-commerce adoption on farmers’ participation in the digital financial market: Evidence from rural china. Journal of Theoretical and Applied Electronic Commerce Research, 16(5), 1434-1457. https://doi.org/10.3390/jtaer16050081

Suwu, S. E. (2021). Trend of planting ornamental plants: Phenomenology study of people in Sarua Permai South Tangerang. International Conference on Education, Humanities, and Social Science, 10–23.

Wahidin, A. J., Pattiasina, T., Akbar, D. D., & Budiyono, P. (2021). Pelatihan e-commerce dan membuat toko online pada asrama yatim dan dhuafa Al Alif 165. PEMANAS: Jurnal Pengabdian Masyarakat Nasional, 1(1), 38–45. http://dx.doi.org/10.22441/pemanas.v1i1.13746

Yuliandhari, R., Isyanto, P., & Yani, D. (2023). Penerapan digital marketing sebagai strategi pemasaran pada pelaku usaha UMKM tanaman hias Twyla Flower Karawang. Profit: Jurnal Manajemen, Bisnis dan Akuntansi, 2(3), 227-231. https://doi.org/10.58192/profit.v2i3.1011

DOI: https://doi.org/10.26905/abdimas.v8i4.11107