Improving the diversification of herbal pastries and digital marketing applications to increase product sales

Agus Setiyoko; Rani Dwi Lestari; Ika Wulandari

doi:10.26905/abdimas.v8i4.11286

Improving the diversification of herbal pastries and digital marketing applications to increase product sales

Agus Setiyoko, Rani Dwi Lestari, Ika Wulandari

Abstract

Members of KWT Sewagati Pasekan Lor encountered difficulties as a result of their lack of knowledge and expertise about the diversification of various processed herbal pastries, food labeling and packaging technology, and digital-based product marketing. This volunteering project aims to improve members' knowledge and abilities in relation to the variety of processed herbal pastries, label and packaging technology, and digital-based marketing. The community service method used is counseling which includes theories regarding the diversification of processed herbal pastries, brands, and types of packaging, as well as digital-based marketing practices. The counseling continued with making herbal pastries such as turmeric cakes, cinnamon egg rolls, and ginger nastar. The training on labeling and packaging as well as digital-based marketing practices. The outcomes of this community service project demonstrate that the Partner's knowledge about the variety of processed herbal pastries increased from 50% to 90%, the partner's skills in processing various herbal pastries rose from 55% to 80%, the capacity for comprehending and creating labels and food packaging also improved from 45% to 80% and knowledge and skills in digital marketing increased from 40% to 75%.

Keywords

Digital marketing, Diversification, Herbs, Pastries

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DOI: https://doi.org/10.26905/abdimas.v8i4.11286