Assistance in using Sipikan Website to increase sales of fishermen in Seri Village Sub-District Nusaniwe

Authors

  • Paskanova Christi Gainau Department of Accounting, Faculty of Economics and Business, Universitas Pattimura https://orcid.org/0000-0002-0333-9232
  • Trisye Natalia Kilay Department of Accounting, Faculty of Economics and Business, Universitas Pattimura
  • Angela Ruban Department of Fisheries Agribusiness, Faculty of Fisheries and Marine Sciences, Universitas Pattimura
  • George Adolfo Pattiasina Department of Accounting, Faculty of Economics and Business, Universitas Pattimura
  • Natalia Evernande Gomies Department of Accounting, Faculty of Economics and Business, Universitas Pattimura

DOI:

https://doi.org/10.26905/abdimas.v9i4.14243

Keywords:

Digital marketing, Fishermen, Sales improvement, Website

Abstract

The viability of the fishing industry as a business depends on the sea's condition, as operating patterns rely on environmental factors affecting daily costs. Operational expenses tend to rise without proportional increases in turnover. One solution for fishermen is maximizing fish sales online via a website, reducing transportation costs and enabling better pricing. This service program aims to empower fishermen through digital tools to enhance efficiency and market access. Using Participatory Action Research (PAR), the program includes socialization, training, mentoring, and evaluation. Outcomes showed participants enthusiastically welcomed the Sipikan website. Training improved their comprehension and proficiency, while post-tests indicated increased confidence, initiative, motivation, leadership, and risk-taking. This program demonstrates digital platforms' potential to enhance the sustainability and profitability of small-scale fishing enterprises. Ongoing support is essential to ensure fishermen independently address challenges using the website. Additionally, government policies should encourage MSMEs, especially micro-scale associations, to adopt digital platforms for further growth.

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Published

2024-11-30

How to Cite

Gainau, P. C., Kilay, T. N., Ruban, A., Pattiasina, G. A., & Gomies, N. E. (2024). Assistance in using Sipikan Website to increase sales of fishermen in Seri Village Sub-District Nusaniwe . Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 9(4), 1003–1016. https://doi.org/10.26905/abdimas.v9i4.14243

Issue

Vol. 9 No. 4 (2024): November 2024

Section

Social and Humaniora

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