Digitalization of double entry bookkeeping and marketing of Wonogiri Cashew Farmers Group towards globalization

Authors

  • Heru Suwasono Departement of Accounting, Faculty Economic and Business, Universitas Pignatelli Triputra https://orcid.org/0000-0002-9342-1001
  • Bagas Dwi Yulianto Department of Informatics, Faculty of Science and Technology, Universitas Pignatelli Triputra https://orcid.org/0009-0003-7842-5068
  • Endang Anggiratih Department of Informatics, Faculty of Science and Technology, Universitas Pignatelli Triputra

DOI:

https://doi.org/10.26905/abdimas.v10i1.14622

Keywords:

Digitalization, Double entry bookkeeping, Marketing

Abstract

This service focuses on digitizing bookkeeping and marketing in the cashew industry. Despite existing for over 20 years and has not developed. The team aims to address this issue by providing bookkeeping training for businesses, making their transactions more visible and allowing for a better understanding of their financial results. Currently, business revenue is often mixed with personal funds, leading to the perception of small profits. The team offers marketing training to help businesses stay up to date with industry trends. These training sessions are conducted to improve the industry's overall knowledge and skills. The outcomes of the service include the creation of a web platform for industry players, a discussion group on WhatsApp, and the introduction of bookkeeping through physical books or Excel. These tools are crucial for expanding product reach and enabling better financial management, helping businesses plan for growth and make informed decisions regarding loans and other financial matters.

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Published

2025-02-28

How to Cite

Suwasono, H., Yulianto, B. D., & Anggiratih, E. (2025). Digitalization of double entry bookkeeping and marketing of Wonogiri Cashew Farmers Group towards globalization. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 10(1). https://doi.org/10.26905/abdimas.v10i1.14622

Issue

Vol. 10 No. 1 (2025): February 2025

Section

Social and Humaniora

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