Strengthening entrepreneurial management and digital marketing capabilities of MSMEs through social media optimization training

Authors

  • Yudha Herlambang Cahya Pratama Departement of Information System, Faculty of Engineering and Design, Universitas Hayam Wuruk Perbanas https://orcid.org/0000-0001-9337-7074
  • Herwin Ardianto Departement of Diploma in Banking and Finance, Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas
  • Mohammad Al Hafidz Department of Information Systems, Faculty of Computer Science, Universitas Pembangunan Nasional "Veteran" Jawa Timur https://orcid.org/0009-0000-3648-2177
  • Puspa Ari Khairunisa' Department of Diploma in Banking and Finance, Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas
  • Rika Department of Diploma in Banking and Finance, Faculty of Economics and Business, Universitas Hayam Wuruk Perbanas
  • Shinta Cahyani Putri Department of Information System, Faculty of Engineering and Design, Universitas Hayam Wuruk Perbanas
  • Marsanda Ayunda Sari Department of Information System, Faculty of Engineering and Design, Universitas Hayam Wuruk Perbanas

DOI:

https://doi.org/10.26905/abdimas.v10i3.15953

Keywords:

Digital Marketing, Entrepreneurship, MSMEs, Social Media, Training

Abstract

This community service activity aims to enhance the capacity of MSME actors fostered by the Economic and Entrepreneurship Council (Majeko) under the Muhammadiyah Branch Leadership (PCM) of Rungkut Surabaya in the aspects of entrepreneurship management and digital marketing. The main problems faced by the partners include weak business management, low entrepreneurial motivation, and suboptimal utilization of social media as a promotional tool. The activity involved 30 MSME participants and was carried out in the form of intensive training. The materials provided covered business plan preparation, financial recording, and social media–based digital marketing strategies. The evaluation results showed that 87 percent of participants stated the training was highly beneficial, and 60 percent began actively promoting their products through social media. Other identified impacts included increased business motivation and the emergence of a digital community among participants. This activity not only enhanced technical skills but also fostered awareness of the importance of digital transformation in MSME development. Overall, this activity has provided tangible benefits for Majeko MSMEs in the form of improved managerial capacity, greater self-reliance in business management, and expanded market reach through the implementation of sustainable digital marketing strategies.

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References

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Published

2025-10-15

How to Cite

Pratama, Y. H. C., Ardianto, H., Hafidz, M. A., Khairunisa’, P. A., Rika, Shinta Cahyani Putri, & Sari, M. A. (2025). Strengthening entrepreneurial management and digital marketing capabilities of MSMEs through social media optimization training. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 10(3), 691–704. https://doi.org/10.26905/abdimas.v10i3.15953

Issue

Vol. 10 No. 3 (2025): August 2025

Section

Social and Humaniora

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