Empowering Mulyodadi Tourism Village through assistance in bilingual promotional media and photography skills development

Authors

  • Ari Nurhayati Department of English Education, Faculty of Languages, Arts, and Cultures, Universitas Negeri Yogyakarta https://orcid.org/0009-0004-5286-8706
  • Nandy Intan Kurnia Department of English Education, Faculty of Languages, Arts, and Cultures, Universitas Negeri Yogyakarta https://orcid.org/0000-0003-2876-8671
  • Tyas Gita Atibrata Department of English Education, Faculty of Languages, Arts, and Cultures, Universitas Negeri Yogyakarta https://orcid.org/0009-0002-9957-3468
  • Andy Bayu Nugroho Department of English Education, Faculty of Languages, Arts, and Cultures, Universitas Negeri Yogyakarta

DOI:

https://doi.org/10.26905/abdimas.v10i4.15988

Keywords:

Community empowerment, Community service, Promotional media, Photography training, Tourism village

Abstract

Mulyodadi is one of the villages that has been developing “agroedutourism”. Despite this potential, the village faces limited public recognition. Therefore, this community service program (PKM) was implemented to assist in the development of promotional media and to conduct a photography workshop. The program aimed to strengthen the promotional capacity, readiness, and independence of the human resources in managing tourism promotion. The creation of promotional media comprises three steps. First, collecting data on the tourism potential and selecting documentation from the village promotional team. Second, designing bilingual booklets and videos. Third, conducting a final review and revision of those media. A workshop was also conducted to optimize smartphone usage for photography purposes. The approach used in this program was a service-learning approach, which focused on building capacity, enhancing independence, and simultaneously fostering a sense of community ownership of the program. Observable changes were identified in the partner’s capability, including improved skills in photography and the availability of bilingual promotional media. These results indicate an improvement in the promotional readiness of the village and provide tangible support for continuous tourism promotion. Thus, the PKM empowers the human resources of the village by enhancing their ability to showcase their tourism potential.

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Published

2025-11-30

How to Cite

Nurhayati, A., Kurnia, N. I., Atibrata, T. G., & Nugroho, A. B. (2025). Empowering Mulyodadi Tourism Village through assistance in bilingual promotional media and photography skills development . Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 10(4), 884–894. https://doi.org/10.26905/abdimas.v10i4.15988

Issue

Vol. 10 No. 4 (2025): November 2025

Section

Social and Humaniora

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