Digital storyline and QR Code implementation to enhance the tourism appeal of the Kecak Dance

Authors

  • Putu Tika Virginiya Study Program of Tourism Business Management, Department of Tourism, Politeknik Negeri Bali https://orcid.org/0009-0005-8975-5083
  • I Putu Bakti Utama Study Program of Tourism Business Management, Department of Tourism, Politeknik Negeri Bali
  • Cinta Rani Ananta Study Program of Tourism Business Management, Department of Tourism, Politeknik Negeri Bali
  • Ni Kadek Dwi Dharmayanti Study Program of Tourism Business Management, Department of Tourism, Politeknik Negeri Bali
  • Ni Putu Wiwik Andika Study Program of Tourism Business Management, Department of Tourism, Politeknik Negeri Bali
  • Ari Karunia Dewi Study Program of Tourism Business Management, Department of Tourism, Politeknik Negeri Bali
  • Muhammad Asrul Study Program of Tourism Business Management, Department of Tourism, Politeknik Negeri Bali

DOI:

https://doi.org/10.26905/abdimas.v11i1.15990

Keywords:

Digital storyline, Kecak dance, QR-code, Sekaa Karang Boma, Uluwatu

Abstract

This community service activity aims to increase the appeal of the Kecak Dance performance at Pura Luhur Uluwatu by introducing an innovative digital storyline on the website and utilizing QR codes. This activity was carried out in collaboration with Sekaa Karang Boma as the manager and administrator of the Kecak Dance performance at Pura Luhur Uluwatu as a partner. The implementation method is described through a qualitative descriptive approach that includes eight stages of activities, namely socialization and identification of partner needs, website design and draft presentation, website management and digital marketing training, content development and documentation assistance, to evaluation and delivery of the final product. The QR code directs tourists to the website, allowing them to access information and storylines conveniently via their mobile devices. Socialization and content management training were also provided to Sekaa Karang Boma to ensure the sustainability of this digital media. The evaluation results show that this innovation was positively received by managers and tourists, with an average rating of 4.193 (Good). These findings confirm that the implementation of the community service program was able to improve the effectiveness of promotion and management of digital-based services and contribute to the sustainable strengthening of partner capacity.

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Published

2026-02-27

How to Cite

Virginiya, P. T., Utama, I. P. B., Ananta, C. R., Dharmayanti, N. K. D., Andika, N. P. W., Dewi, A. K., & Asrul, M. (2026). Digital storyline and QR Code implementation to enhance the tourism appeal of the Kecak Dance . Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 11(1), 123–140. https://doi.org/10.26905/abdimas.v11i1.15990

Issue

Vol. 11 No. 1 (2026): February 2026

Section

Social and Humaniora

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