Optimizing mompreneurs’ role in promoting family economic independence through bakery businesses

Authors

  • Basyiruddin Nur Department of Accounting, Swadaya Institute of Communication and Business
  • Yeni Elfiza Abbas Department of Accounting, Swadaya Institute of Communication and Business https://orcid.org/0009-0000-2054-0264
  • Indra Pradana Singawinata Department of Accounting, Swadaya Institute of Communication and Business
  • Gustofan Mahmud Department of Accounting, Swadaya Institute of Communication and Business https://orcid.org/0009-0002-9522-042X
  • Nur Asmila Department of Accounting, Swadaya Institute of Communication and Business
  • Rina Pratiwi Department of Accounting, Swadaya Institute of Communication and Business

DOI:

https://doi.org/10.26905/abdimas.v11i1.16021

Keywords:

Bakery microenterprise, Economic empowerment, Home-based business, Mompreneurs, Participatory design, Women entrepreneurship

Abstract

This community service program was implemented to encourage homemakers in the Mandosi Permai Housing Complex, Bekasi, to open sustainable home-based bakery businesses. Using participatory design, 22 participants attended a one-day seminar, workshop, and evaluation meeting. The seminar focused on developing a business model that aligns with women's dual roles of domestic and entrepreneurial activities (mompreneurs), while the workshop provided interactive sessions on bread-making practices and cost monitoring. Results indicated that participants improved their ability to identify business model components, gained interest and practical skills in bread-making, and built confidence in managing a micro-enterprise. The program's participatory design helped convey ownership of the entrepreneurial presentation and maintain a core value proposition consistent with consumer demands for freshness, taste, and value. The program and its research agenda illustrate how academic-community partnerships can connect theory and practice in ways that advance women's economic empowerment and family well-being. Implications and future directions for the expansion and sustainability of such programs are discussed.

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Published

2026-02-27

How to Cite

Nur, B., Abbas, Y. E., Singawinata, I. P., Mahmud, G., Asmila, N., & Pratiwi, R. (2026). Optimizing mompreneurs’ role in promoting family economic independence through bakery businesses. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 11(1), 141–153. https://doi.org/10.26905/abdimas.v11i1.16021

Issue

Vol. 11 No. 1 (2026): February 2026

Section

Social and Humaniora

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