Innovation and capability building of MSME “Las Yayang” and its local economic contribution

Authors

  • Mardiana R Department of Management, Faculty Economics and Business, Universitas Dinamika Bangsa
  • Yossinomita Yossinomita Department of Management, Faculty of Management and Business Sciences, Universitas Dinamika Bangsa
  • Eni Rohaini Department of Informatics Engineering, Faculty of Computer Science, Universitas Dinamika Bangsa
  • Erick Morales Department of Management, Faculty of Management and Business Sciences, Universitas Dinamika Bangsa
  • Erna Stelawati Department of Management, Faculty of Management and Business Sciences, Universitas Dinamika Bangsa

DOI:

https://doi.org/10.26905/abdimas.v10i4.16205

Keywords:

Digital marketing, Financial management, Home-based business, Local economy, MSME development

Abstract

One well-known home-based business that produces peyek and chips and plays a strategic role in enhancing both household welfare and regional economic is Las Yayang. Nevertheless, Las Yayang also faces several challenges, including limited production capacity, difficulties in maintaining accurate financial records, and a reliance on conventional marketing methods. The solutions provided include the provision of an automatic slicing machine and a continuous band sealer machine to enhance productivity, assistance in digital financial recording using the MYOB Premier, as well as training in digital marketing through Facebook and e-commerce platforms, particularly Toko Shopee. The program outcomes showed an increase in production capacity, more organized and accurate financial records, and the expansion of marketing reach. Participants’ knowledge also increased by an average of 30 percent–40 percent, with the highest improvement seen in operating automatic machines. This program has had a tangible impact on home-based entrepreneurs, like improved production efficiency, management professionalism, and contributions to local economic growth through increased partner revenues. The program will continue with further assistance related to optimizing digital financial management using MYOB, advancing digital marketing strategies, and fostering product innovation. Therefore, enables the home-based entrepreneurs to sustain business growth and contribute to the development of a circular economy.

Downloads

Download data is not yet available.

References

Badan Pusat Statistik Kota Jambi. (2025). Jumlah usaha mikro, kecil, dan menengah. BPS Kota Jambi. Retrieved from: https://jambi.bps.go.id/id/statistics-table/2/MjEzMSMy/jumlah-usaha-mikro-kecil-dan-menengah.html

Feranika, A., Yossinomika, Y., R, Mardiana., Rosario, M., Patresia, E., & Dstari, D. A. (2025). Pelatihan penentuan harga pokok penjualan dan pembukuan keuangan digital pada kelompok UMKM Desa Muaro Pijoan. Jurnal Pengabdian Masyarakat UNAMA, 4(1), 44-52. https://doi.org/10.33998/jpmu.2025.4.1.2169

Hakim, M. L., Nugroho, G., Babgei, A. F., Soedjono, D. M., & Subiyanto, H. (2022). Penerapan teknologi provent mesin pemotong tempe, guna meningkatkan produktivitas dan kehigienisan produk kripik tempe untuk UMKM di Kelurahan Manyar, Surabaya. Sewagati, 6(5), 559–566. https://doi.org/10.12962/j26139960.v6i5.171

Hernita, H., Surya, B., Perwira, I., Abubakar, H., & Idris, M. (2021). Economic business sustainability and strengthening human resource capacity based on increasing the productivity of small and medium enterprises (SMES) in Makassar city, Indonesia. Sustainability (Switzerland), 13(6), 1–37. https://doi.org/10.3390/su13063177

Indiarto, R., Subroto, E., & Fedryansyah, M. (2025). Modernisasi peralatan produksi dan pelatihan penggunaannya untuk meningkatkan produktivitas umkm kue sus. JMM (Jurnal Masyarakat Mandiri), 9(1), 1125–1137. https://doi.org/10.31764/jmm.v9i1.28852

Indrawati, R. T., Putri, F. T., Rochmatika, R. A., & Prawibowo, H. (2021). Peningkatan kapasitas produksi melalui rancang bangun mesin semi otomatis pemotong adonan kerupuk. Jurnal Rekayasa Mesin, 16(3), 437–446. https://doi.org/10.32497/jrm.v16i3.3072

Islam, M. T., Khan, M. I., & Ali, A. (2025). Circular business models: A state-of-the-art systematic literature review and future opportunities. Sustainable Futures, 10(May 2024), 101097. https://doi.org/10.1016/j.sftr.2025.101097

Jurnalita, A. C. (2024). The impact of digital transformation on on MSME competitiveness and economic growth. Arthatama Journal of Business Management and Accounting ISSN:, 8(2), 95–106.

Kadar, M., Mardiana, R., Hasandi, I., Achmadi, C. R., & Fazila, S. A. (2025). Pengaruh kualitas, harga, eWOM, dan citra merek terhadap minat beli konsumen UMKM kuliner. JRB-Jurnal Riset Bisnis, 8(2), 330-345. https://doi.org/10.35814/y4m8jp39

Kgakatsi, M., Galeboe, O. P., Molelekwa, K. K., & Thango, B. A. (2024). The impact of big data on SME performance: A systematic review. Businesses, 4(4), 632–695. https://doi.org/10.3390/businesses4040038

Kholifah, A., Saputra, D. A., Sanjaya, E., Sari, I., Suhendriani, S., & Muflihati, I. (2021). Pendampingan UMKM peyek bu eswati panggungroyom patidengan design pengemasan dan penjualan melalui media sosial. Jurnal Pemberdayaan Masyarakat, 9(2), 210. https://doi.org/10.37064/jpm.v9i2.9377

R, Mardiana., Yossinomita, Y., Feranika, A., Kadar, M., Syafri, R. A., Angelina, S., & Nuraini, I. (2025). Pelatihan pengelolaan keuangan rumah tangga pada kelompok ibu-ibu PKK Desa Kebun Duren Tangkit. BUDIMAS: JURNAL PENGABDIAN MASYARAKAT, 7(2). https://doi.org/10.29040/budimas.v7i2.17940

Pratama, Y. H. C., Ardianto, H., Al Hafidz, M., Khairunisa, P. A., Rika, R., Putri, S. C., & Sari, M. A. (2025). Strengthening entrepreneurial management and digital marketing capabilities of MSMEs through social media optimization training. Abdimas:Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 10(3), 691-704. https://doi.org/10.26905/abdimas.v10i3.15953

Putri, N. A., Najah, Z., Zulmaneri, Z., & Hidayat, T. (2019). Perancangan SOP (Standar Operating Procedure) proses produksi amplang di Sentra Industri Kecil Hasil Pertanian dan Kelautan (SIKHPK) Teritip, Balikpapan. Jurnal JITIPARI (Jurnal Teknologi Dan Industri Pangan UNISRI Surakarta), 4(2), 57–64. https://doi.org/10.33061/jitipari.v4i2.3147

Sari, E. N., Umar, M. L., Rulianto, J., Susanto, R. B., & Utomo, W. (2024). Penerapan mesin vacuum sealer untuk meningkatkan produksi daya simpan olahan makanan ringan pada UMKM di Desa Labanasem , Kabupaten Banyuwangi. JPP IPTEK, Jurnal Pengabdian Dan Penerapan IPTEK, 8(2), 105–112. https://doi.org/10.31284/j.jpp-iptek.2024.v8i2.6749

Sharabati, A. A. A., Ali, A. A. A., Allahham, M. I., Hussein, A. A., Alheet, A. F., & Mohammad, A. S. (2024). The impact of digital marketing on the performance of SMEs: An analytical study in light of modern digital transformations. Sustainability (Switzerland), 16(19), 1–25. https://doi.org/10.3390/su16198667

Shiratina, A., & Surip, N. (2022). Strategi pemasaran untuk menjaga keberlanjutan kehidupan UMKM peran motivasi dan teknologi di era pandemi Covid-19. Akuntansi Dan Humaniora: Jurnal Pengabdian Masyarakat, 1(2), 63–68. https://doi.org/10.38142/ahjpm.v1i2.275

Soleh, A., Susilawati, E., & Siswoyo, S. (2022). Model pengembangan daya saing UMKM pada era pandemi di Kota Jambi. J-MAS (Jurnal Manajemen Dan Sains), 7(1), 254. https://doi.org/10.33087/jmas.v7i1.364

Suminah, S., Suwarto, S., Sugihardjo, S., Anantanyu, S., & Padmaningrum, D. (2022). Determinants of micro, small, and medium-scale enterprise performers’ income during the Covid-19 pandemic era. Heliyon, 8(7), e09875. https://doi.org/10.1016/j.heliyon.2022.e09875

Downloads

Published

2025-11-30

How to Cite

Mardiana R, Yossinomita, Y., Rohaini, E., Morales, E., & Stelawati, E. (2025). Innovation and capability building of MSME “Las Yayang” and its local economic contribution. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 10(4), 771–784. https://doi.org/10.26905/abdimas.v10i4.16205

Issue

Vol. 10 No. 4 (2025): November 2025

Section

Social and Humaniora

License

Copyright (c) 2025 Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with this journal agree to the following terms:

  1. Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the journal.
  2. Publisher of Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang is University of Merdeka Malang.
  3. The copyright follows Creative Commons Attribution-ShareAlike License (CC BY SA): This license allows to share, copy, and redistribute the material in any medium or format, adapt, remix, transform, and build upon the material, for any purpose, even commercially.