Business improvement through artificial intelligence-based digital marketing driven mapping skills at UKM JAMARIS

Authors

  • Qristin Violinda Department of Management, Faculty of Economics and Business, Universitas PGRI Semarang https://orcid.org/0000-0001-8902-6685
  • M. Anas Dzakiy 2Department of Biology Education, Facully Mathematics Education, Educational Sciences, and Information Technology, Universitas PGRI Semarang
  • Ika Menarianti Department of Digital Business, Faculty of Economics and Business, Universitas PGRI Semarang https://orcid.org/0000-0003-1435-032X
  • Trisno Varida Department of Management, Faculty of Economics and Business, Universitas PGRI Semarang
  • Zalfa Nabila Agnaputri Department of Management, Faculty of Economics and Business, Universitas PGRI Semarang
  • Ely Aeni Dieka Prahesti Department of Management, Faculty of Economics and Business, Universitas PGRI Semarang
  • Azahra Salsabila Septianika Department of Digital Business, Faculty of Economics and Business, Universitas PGRI Semarang

DOI:

https://doi.org/10.26905/abdimas.v10i4.16216

Keywords:

Artificial Intelligence, Creative industry, Digital transformation

Abstract

This community service activity aims to increase the independence of the creative industry through Artificial Intelligence (AI)-driven digital transformation and skill mapping for the JAMARIS SME in Jatijajar Village. This SME, which operates in the creative sector, often struggles to maximize its business potential and compete in an increasingly digital market. Therefore, this training is designed to introduce AI technology and skill mapping as tools for more efficient business planning and management. Through this training, participants are equipped with basic skills in AI, including how to map existing skills within an organization and utilize data for more informed decision-making. After participating in the training, participants showed significant progress in mastering digital technology, with 85 percent of them able to utilize AI for market analysis and design more effective business strategies. In addition, 75 percent of SMEs reported increased efficiency in business management. The results of this activity indicate that AI-based digital transformation can strengthen SME competitiveness, increase productivity, and open up new opportunities for innovation in the creative industry of Jatijajar Village SMEs.

 

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Published

2025-11-30

How to Cite

Violinda, Q., Dzakiy, M. A., Menarianti, I., Varida, T., Agnaputri, Z. N., Prahesti, E. A. D., & Septianika, A. S. (2025). Business improvement through artificial intelligence-based digital marketing driven mapping skills at UKM JAMARIS. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 10(4), 910–923. https://doi.org/10.26905/abdimas.v10i4.16216

Issue

Vol. 10 No. 4 (2025): November 2025

Section

Social and Humaniora

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