PKM Pengelolaan Bisnis Berbasis Entrepreneurship pada Pengrajin Keset Kaki Desa Panggungduwet

Sri Nathasya Br Sitepu

doi:10.26905/abdimas.v5i3.4201

PKM Pengelolaan Bisnis Berbasis Entrepreneurship pada Pengrajin Keset Kaki Desa Panggungduwet

Sri Nathasya Br Sitepu

Abstract

Entrepreneurship-based business management for doormats craftsmen in Panggungduwet Village. The number of craftsmen who participated in the PKM program was 10 people. PKM collaborates with the Panggungduwet Village government and the Faculty of Management, Ciputra University. Craftsmen problems: (1) Doormats business without innovation; (2) The conventional sales system; (3) The doormat business generates low income (less than 1 million/month); (4) Doormats craftsmen without entrepreneurship-based business management knowledge; (5) Doormats craftsmen are afraid to sell products through an online sales system; (6) The character of the craftsmen did not believe in himself. PKM goals: improve the quality of human resources from craftsmen, business management and reduce the number of poor people in Panggungduwet Village. The PKM activity methods consist of: Business Model Canvas analysis, business management innovation, and business evaluation. PKM Results: (1) Innovation of the entrepreneurship-based doormat business management system by developing customer relationships; (2) Marketing media innovation with social media; (3) Creating jobs for 20 people in Panggungduwet Village who become doormats craftsmen; (4) Increasing 15% income craftsmen; (5) Increase the understanding of craftsmen on the concept of entrepreneurship; (6) Increased self-confidence of craftsmen in running business operations and executing product sales with an online system.

DOI: https://doi.org/10.26905/abdimas.v5i3.4201

Keywords

Business; Craftsmen; Entrepreneurship

Full Text:

PDF

References

Dollinger, M. (2008). Entrepreneurship. Marsh Publications.

Hadiyati, E. (2011). Kreativitas dan inovasi berpengaruh terhadap kewirausahaan usaha kecil. Jurnal Manajemen dan Kewirausahaan, 13(1), 8-16. https://doi.org/10.9744/jmk.13.1.8-16

Harahap, K., & Amanah, D. (2018). Peningkatan daya saing usaha mukena dan keset kaki di Kecamatan Percut Sei Tuan. Jurnal Pengabdian Kepada Masyarakat, 24(1), 502-509. https://doi.org/10.24114/jpkm.v24i1.8940

Harini, S. (2014). Pengaruh Pelatihan Entrepreneurship dan manajemen usaha terhadap pendapatan Usaha Mikro makanan dan minuman. Jurnal Entrepreneur dan Entrepreneurship, 3(1, 2), 73-80.

Hisrich, R. D., Peters, M. P., & Shepherd, D. A. (2005). Entrepreneurship. 6th Edition. Boston: Mc Graw Hill.

Lestari, I., Astuti, M., & Ridwan, H. (2019). Pengaruh inovasi dan orientasi kewirausahaan terhadap keunggulan bersaing UMKM kuliner. Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 111-118. https://doi.org/10.36226/jrmb.v4i1.245

Mangowal, J. (2013). Pemberdayaan masyarakat petani dalam meningkatkan pengembangan ekonomi pedesaan di Desa Tumani Kecamatan Maesaan Kabupaten Minahasa Selatan. Governance, 5(1).

Osterwalder, A., & Pigneur, Y. (2010). Business model generation: A handbook for visionaries, game-changers, and challengers. John Wiley Sons.

Subroto, W. T. (2015). Menanamkan nilai-nilai entrepreneurship melalui pendidikan ekonomi pada era masyarakat ekonomi Asean. Jurnal Economia, 11(1), 16-25. https://doi.org/10.21831/economia.v11i1.7751

Suryana, A., Zein, D., Sumartias, S., & Gemiharto, I. (2019). Pengaruh strategi komunikasi pemasaran, budaya organisasi, karakteristik individu inovatif dan komitmen organisasional terhadap kinerja usaha kecil dan menengah. Jurnal Manajemen Komunikasi, 3(2), 185-201. https://doi.org/10.24198/jmk.v3i2.20754

Susanti, N., Irawan, Y., & Triyanto, W. A. (2019). Pendampingan E-Commerce bagi pengrajin tas. Muria Jurnal Layanan Masyarakat, 1(2), 47-50. https://doi.org/10.24176/mjlm.v1i2.3756

Susita, D., Mardiyati, U., & Aminah, H. (2017). Pelatihan kewirausahaan bagi pelaku usaha kecil dan binaan koperasi di rumah susun sederhana sewa (rusunawa) Cipinang Besar Selatan. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 58-72. https://doi.org/10.21009/JPMM.001.1.05

DOI: https://doi.org/10.26905/abdimas.v5i3.4201