Penguatan Community Development Petani Nanas Desa Palaan melalui Digital Marketing

Lian Agustina Setiyaningsih, Muhammad Hanif Fahmi

Abstract


Palaan Village, Kecamatan Ngajum, Kabupaten Malang, has a village superior product embryo, namely premium quality pineapple. At the same time it has an educational destination for pineapple villages. Pineapple farmers in Palaan have problems that often suffer losses when selling their harvests through middlemen. The problem of partners is divided into two: 1) conventional harvest sales, and 2) financial management is not yet able. Then the activities that can be carried out to answer these problems through digital marketing training by creating an online store for crop marketing. As well as providing knowledge and skills of a simple financial system application for managing crop yields. The results of this activity in the form of an online shop owned by a group of farmers managed by Karang Taruna and Bumdes. And a simple financial system application for pineapple farmers in Palaan Village. The use of this application, the marketing target is more extended to all regions in Indonesia.

DOI: https://doi.org/10.26905/abdimas.v5i2.4361

 


Keywords


Community development; Digital marketing; Pineapple farmers

Full Text:

PDF

References


Ahmad, M., Perdana, F. R., Utami, K. S., & Harjanta, S. L. (2019). Pengolahan kopi bubuk dan pemasaran berbasis digital marketing dalam meningkatkan daya saing hilirisasi kopi di Kawasan Lereng Menoreh. Adi Widya: Jurnal Pengabdian Masyarakat, 3(1), 38-46. https://doi.org/10.33061/awpm.v3i1.3074

Ar-Rozi, A. M., Kolopaking, L. M., & Agusta, I. (2019). The role of Swadesa Marketing Institutions in increasing farmer’s income. Sodality: Jurnal Sosiologi Pedesaan, 7(1), 1-9. https://doi.org/10.22500/sodality.v7i1.21269

Baltes, L. P. (2015). Content marketing-the fundamental tool of digital marketing. Bulletin of the Transilvania University of Brasov. Economic Sciences. Series V, 8(2), 111.

Brodt, S., Feenstra, G., Kozloff, R., Klonsky, K., & Tourte, L. (2006). Farmer-community connections and the future of ecological agriculture in California. Agriculture and human values, 23(1), 75-88. https://doi.org/10.1007/s10460-004-5870-y

Garnevska, E., Liu, G., & Shadbolt, N. M. (2011). Factors for successful development of farmer cooperatives in Northwest China. International Food and Agribusiness Management Review, 14(1030-2016-82904), 69-84.

Hollebeek, L. D., & Macky, K. (2019). Digital content marketing's role in fostering consumer engagement, trust, and value: Framework, fundamental propositions, and implications. Journal of Interactive Marketing, 45, 27-41. https://doi.org/10.1016/j.intmar.2018.07.003

Krisnawati, I., Ubaidi, I. A., Rais, H., & Batu, R. L. (2019). Strategi digital marketing dalam perdagangan hasil tani untuk meningkatkan pendapatan Kabupaten Karawang. Jurnal Ilmiah Ekonomi Global Masa Kini, 10(2), 70-75.

Fariana, R., Fauziyah, Purwanto, T., & Adi, B. (2020). Pelatihan pembukuan sederhana untuk meningkatkan kinerja keuangan pelaku usaha di Desa Kebontunggul Kecamatan Gondang Kabupaten Mojokerto. Ekobis Abdimas: Jurnal Pengabdian Masyarakat, 1(1), 37-44. https://doi.org/10.36456/ekobisabdimas.1.1.37-44.2339

Mustika, (2019). Penerapan teknologi digital marketing untuk meningkatkan strategi pemasaran Snack Tiwul. JSAI (Journal Scientific and Applied Informatics), 2(2), 165-171. https://doi.org/10.36085/jsai.v2i2.352

Setiyaningsih, L. A. (2017). Pelatihan handycraft talenan vintage dan cyber promotion untuk ibu rumah tangga berpenghasilan rendah Kelurahan Kasin Kota Malang. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 1(1), 44-46. https://doi.org/10.26905/abdimas.v1i1.1174

Suswanto, B., Handoko, W., & Sabiq, A. (2013). Model community development sebagai strategi pemberdayaan berbasis kearifan lokal. Jurnal Review Politik, 3(2), 298-312.

Wiediawati, A. M., Pratiwi, A. A., & Bimandra, G. (2019). Pelatihan digital marketing strategy untuk mencapai kemandirian masyarakat. Dinamisia: Jurnal Pengabdian Kepada Masyarakat, 3(1), 147-157. https://doi.org/10.31849/dinamisia.v3i1.2676

Yudaninggar, K. (2019). Pelatihan digital marketing dalam rangka peningkatan pemasaran Kelompok Batik Sojiwan. Prosiding. Seminar Hasil Pengabdian Masyarakat. Universitas Amikom Yogyakarta.




DOI: https://doi.org/10.26905/abdimas.v5i2.4361

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

 

Indexing by

width="150"

Garuda - Garba Rujukan Digital

SINTA - Science and Technology Index

Index of /public/site/images/septi

 Index Copernicus International (ICI)

Tools:

Turnitin

crossref

Mendeley

Supported By:

Universitas Merdeka Malang




Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang

Mailing Address:

Address: Jl. Terusan Raya Dieng No. 62-64, Malang, Indonesia, 65146
Phone/Fax: +62341-5080008
Email: abdimas@unmer.ac.id

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.