Virtual Expo Menggunakan Panggung sebagai Solusi Pameran Online di Masa Pandemi COVID-19
DOI:
https://doi.org/10.26905/abdimas.v5i3.4811Keywords:
COVID-19, Inflatable roof stage, MSME, Virtual expoAbstract
Marketing of Micro, Medium and Small Enterprise (MSME) products through exhibitions is an effective means of selling MSME products. However, the COVID-19 outbreak that broke out in early 2020 has a significant impact on the lives of people around the world. Several online marketing alternatives can be done, including: e-Commerce, e-Marketplace, and Virtual Exhibition. Virtual exhibitions can be a solution amid the ban on crowding during large-scale social restrictions. Virtual exhibitions are events that can be watched on computers and cell phones using the internet directly (live streaming) or via Youtube channels from anywhere and anytime. The virtual exhibition and knitting craft workshop entitled "Virtual Expo and Workshop for MSME Malang City was successfully held at Merdeka University Malang on September 12, 2020. Virtual Expo involved 6 MSMEs communities in Malang Raya, each MSME community arranging products at booths along with booth keepers. The knitting workshop was attended by 12 participants on a portable stage. Taking pictures and videos of products and interviewing exhibitors and knitting workshops broadcast live (live streaming). The event applies the results of Higher Education Leading Research in the form of a portable stage and an inflatable stage roof with independent photovoltaic energy.
References
Ahsyar, T. K., Syaifullah, S., & Ardiansyah, A. (2020). E-Marketplace media pengembangan promosi Usaha Mikro Kecil dan Menengah Dinas Koperasi UMKM Kota Pekanbaru. Jurnal Ilmiah Rekayasa dan Manajemen Sistem Informasi, 6(1), 43. http://dx.doi.org/10.24014/rmsi.v6i1.8768
Amri, A. (2020). Dampak covid-19 terhadap UMKM di Indonesia. BRAND Jurnal Ilmiah Manajemen Pemasaran, 2(1), 123-131.
Antara. (2020). Pameran Virtual Jadi Solusi di Tengah Pandemi Covid-19. Republika. Diakses dari https://republika.co.id/berita/qcabfy425/pameran-virtual-jadi-solusi-di-tengah-pandemi-covid-19
Budiyanto, H., Winansih, E., Setiawan, A. B., & Setiawan, M. I. (2018). Portable stage and pneumatic air-inflated roof structured with independent energy as a means of exhibition of SME products. International Journal of Scientific Engineering and Research (IJSER), 6(9), 48-51.
Foo, S. (2008). Online virtual exhibitions: Concepts and design considerations. DESIDOC Journal of Library & Information Technology, 28(4), 22–34. https://doi.org/10.14429/djlit.28.4.194
Jauhari, J. (2010). Upaya pengembangan usaha kecil dan menengah (UKM) dengan memanfaatkan e-commerce. Jurnal Sistem Informasi, 2(1), 1-12.
Mashuri, M. (2019). Analisis strategi pemasaran UMKM di era 4.0. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 8(2), 215-224.
Ramaiah, C. K. (2014). Trends in online exhibitions. DESIDOC Journal of Library & Information Technology, 34(2), 83–86. http://dx.doi.org/10.14429/djlit.34.6757
Sarfiah, S. N., Atmaja, H. E., & Verawati, D. M. (2019). UMKM sebagai pilar membangun ekonomi bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), 137-146. http://dx.doi.org/10.31002/rep.v4i2.1952
Tem. (2020). Bangkitkan Potensi Ekonomi Kreatif. New Malang Pos. https://newmalangpos.id/2020/09/14/optimalkan-ekosistem-ekonomi-kreatif/
Yahya, A. O., & Lubis, D. P. (2017). Efektivitas pameran sebagai media komunikasi pemasaran dewan kerajinan nasional daerah Kota Bogor. Jurnal Sains Komunikasi dan Pengembangan Masyarakat [JSKPM], 1(2), 183-194. https://doi.org/10.29244/jskpm.1.2.183-194
Zhang, Y. (2014). Data integration in B2B e-commerce. Advanced Materials Research, 989-994, 4802–4805. https://doi.org/10.4028/www.scientific.net/AMR.989-994.480
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the journal.
- Publisher of Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang is University of Merdeka Malang.
- The copyright follows Creative Commons Attribution-ShareAlike License (CC BY SA): This license allows to share, copy, and redistribute the material in any medium or format, adapt, remix, transform, and build upon the material, for any purpose, even commercially.