Pengembangan Industri UMKM Batik Khas Kabupaten Malang melalui Digitalisasi Marketing Mix dan Teknologi

Authors

  • Vika Annisa Qurrata Departemen Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Negeri Malang Jl. Semarang No.5, Malang, 65145
  • Ermita Yusida Departemen Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Negeri Malang Jl. Semarang No.5, Malang, 65145
  • Sudjatmiko Sudjatmiko Departemen Teknik Mesin, Fakultas Teknik, Universitas Merdeka Malang Jl. Terusan Raya Dieng No.62-64 Malang, 65146
  • Lustina Fajar Prastiwi Departemen Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Negeri Malang Jl. Semarang No.5, Malang, 65145

DOI:

https://doi.org/10.26905/abdimas.v6i3.4978

Keywords:

Appropriate technology, Batik, Digital marketing mix, Increased productivity, Market engagement, Small and medium-sized enterprises (SMEs)

Abstract

The development of SMEs is still one of the development priorities in Indonesia. One example is the Dewandaru Batik industry in Malang Regency. The business, which was started in 2017 and is engaged in batik cloth production, carries out the production process manually with limited tools. The price that is determined tends to be very cheap compared to batik marketed through the market and online galleries. Moreover, every month's limited production is the impact of the lack of technology used and little marketing. Marketing and utilization of appropriate technology are still the main obstacles faced; therefore, the solution to this problem is digitizing the marketing mix and proper technology. The method used is identifying problem-solving and assistance for increasing industrial innovation and digital marketing. The result of this activity was an increase in Dewandaru's batik industry's productivity with the help of a batik stamp tool and a dipping tub used for the coloring process. Furthermore, increasing quality makes for a broader marketing market. Batik Dewandaru also experienced improvements in business management because it made simple financial reports on the results of business management training.

Author Biographies

Vika Annisa Qurrata, Departemen Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Negeri Malang Jl. Semarang No.5, Malang, 65145

-

Ermita Yusida, Departemen Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Negeri Malang Jl. Semarang No.5, Malang, 65145

-

Sudjatmiko Sudjatmiko, Departemen Teknik Mesin, Fakultas Teknik, Universitas Merdeka Malang Jl. Terusan Raya Dieng No.62-64 Malang, 65146

-

Lustina Fajar Prastiwi, Departemen Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Negeri Malang Jl. Semarang No.5, Malang, 65145

-

References

Alhusain, A. S. (2015). Kendala dan upaya pengembangan industri batik di Surakarta menuju standardisasi. Jurnal Ekonomi & Kebijakan Publik, 6(2), 199-213. https://doi.org/10.22212/jekp.v6i2.348

Bourdieu, P. (2009). Pengantar Paling Komperehensif terhadap Pemikiran Bordiue. Terjemahan. Yogyakarta: Jalasutra.

Hoti, E. (2015). The technological, organizational and environmental framework of is innovation adaption in small and medium enterprises: Evidence from research over the last 10 years. International Journal of Business and Management, 3(4), 1-14. https://doi.org/10.20472/BM.2015.3.4.001

Kurniawati, D. W. (2017). Ungkapan estetis Batik Blora: Upaya eksplorasi nilai-nilai kebudayaan lokalitas dalam membangun identitas. Imajinasi: Jurnal Seni, 11(2), 126-134.

Kotler, P. (1991). Kotler on. Management Decision, 29(2). https://doi.org/10.1108/00251749110004961

Latief, N. D., & Sayatman, S. (2019). Eksplorasi desain motif baru batik Kota Malang. Jurnal Sains dan Seni ITS, 8(2), F288-F293. https://doi.org/10.12962/j23373520.v8i2.49242

Mandasari, D. J., Widodo, J., & Djaja, S. (2019). Strategi pemasaran Usaha Mikro, Kecil dan Menengah (UMKM) Batik Magenda Tamanan Kabupaten Bondowoso. Jurnal Pendidikan Ekonomi: Jurnal Ilmiah Ilmu Pendidikan, Ilmu Ekonomi dan Ilmu Sosial, 13(1), 123-128. https://doi.org/10.19184/jpe.v13i1.10432

Nugrayasa, O. (2014). Ketika produk impor membanjiri pasar Indonesia. Retrieved from: http://setkab.go.id/artikel-11655-.html. 12 September 2020.

Pradiani, T. (2017). Pengaruh sistem pemasaran digital terhadap peningkatan volume penjualan hasil industri rumahan. JIBEKA: Jurnal Ilmiah Bisnis dan Ekonomi Asia, 11(2), 46-53. https://doi.org/10.32812/jibeka.v11i2.45

Primadhyta, S. (2015). Menteri Gobel Bakal Larang Impor Batik. CNN Indonesia. Retrieved from: http://www.cnnindonesia.com/ekonomi20150411153228-78-45910/menterigobel-bakal-larang-impor-batik/

Rahmiaji, L. R., Sulistyani, H., & Raharjo, T. (2020). Promosi digital sebagai upaya penguatan manajemen pemasaran batik di Kampung Gedong Kota Semarang. Journal of Community Development & Empowerment, 1(1), 41-52. https://doi.org/10.29303/jcommdev.v1i1.5

Saveria, R. A. (2016). Analisis digital marketing dalam strategi integrated marketing communication kampanye politik. Thesis. Universitas Indonesia Library.

Setyorini, C. T., & Susilowati, D. (2019). Pendampingan UMKM Batik dalam mengoptimalkan nilai tambah UMKM melalui pelatihan pembuatan motif batik khas Purbalingga. Darma Sabha Cendekia, 1(1), 54-61. https://doi.org/10.20884/1.dsc.2019.1.1.2191

Ulliyawatik, U. (2018). Application of comprehensive budget preparation on UMKM Batik Malang (Study at UMKM Batik Blimbing- Malang). Manajemen Bisnis, 7(1), 1-9. https://doi.org/10.22219/jmb.v7i1.6803

Ulum, I. (2009). Batik dan kontribusinya terhadap perekonomian nasional. Jurnal Bestari, 42, 21-32.

Downloads

Published

2021-08-04

Issue

Vol. 6 No. 3 (2021): August 2021

Section

Natural Science and Technology

License

Authors who publish with this journal agree to the following terms:

  1. Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the journal.
  2. Publisher of Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang is University of Merdeka Malang.
  3. The copyright follows Creative Commons Attribution-ShareAlike License (CC BY SA): This license allows to share, copy, and redistribute the material in any medium or format, adapt, remix, transform, and build upon the material, for any purpose, even commercially.