Strengthening MSMEs crafting soft skills through the implementation of system thinking business model innovation

Authors

  • Wahyu Andy Prastyabudi Departemen Teknik Industri, Fakultas Teknologi Elektro dan Industri Cerdas, Institut Teknologi Telkom Surabaya, Surabaya, 60231 https://orcid.org/0000-0002-6104-2402
  • Arda Erico Yuda Departemen Teknik Industri, Fakultas Teknologi Elektro dan Industri Cerdas, Institut Teknologi Telkom Surabaya, Surabaya, 60231
  • Muhammad Dzulfikar Fauzi Departemen Informatika, Fakultas Teknologi Informasi dan Bisnis, Institut Teknologi Telkom Surabaya, Surabaya, 60231
  • Arliyanti Nurdin Departemen Teknologi Informasi, Fakultas Teknologi Informasi dan Bisnis, Institut Teknologi Telkom Surabaya, Surabaya, 60231 https://orcid.org/0000-0003-2629-1523

DOI:

https://doi.org/10.26905/abdimas.v7i2.6815

Keywords:

Business management, Crafting, MSMEs, System thinking, Training

Abstract

MSMEs have an important role in sustaining the national economy as it contributes about 60 percent of GDP. On the other hand, however, the expansion of their business is considerably low. According to an economic survey by BPS in 2016, more than 63.72 percent of MSMEs had no plan to develop their business for various reasons. In addition, the Covid-19 pandemic has turned their business increasingly sluggish, because the demand for their product sales has decreased drastically. The purpose of this community service is to empower and strengthen the business management of MSME, particularly in the crafting industry i.e. Az Zahra Creation located in Surabaya. Specifically, the program focuses on the understanding of MSMEs mindsets and improving their capability in business and financial management. The methods carried out are identifying and mapping their problems through direct observation and interviews, formulating the solution using system thinking which is then actualized in mentoring and training programs. The results of the programs are renovating the workshop room, improving MSME partners’ knowledge and skills in planning, innovation of business model, managerial, and financial management. The impact of this program is expected to exemplify for other similar MSMEs, hence, the developed framework could be adopted by others to assist the business development. 

Author Biographies

Wahyu Andy Prastyabudi, Departemen Teknik Industri, Fakultas Teknologi Elektro dan Industri Cerdas, Institut Teknologi Telkom Surabaya, Surabaya, 60231

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Arda Erico Yuda, Departemen Teknik Industri, Fakultas Teknologi Elektro dan Industri Cerdas, Institut Teknologi Telkom Surabaya, Surabaya, 60231

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Muhammad Dzulfikar Fauzi, Departemen Informatika, Fakultas Teknologi Informasi dan Bisnis, Institut Teknologi Telkom Surabaya, Surabaya, 60231

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Arliyanti Nurdin, Departemen Teknologi Informasi, Fakultas Teknologi Informasi dan Bisnis, Institut Teknologi Telkom Surabaya, Surabaya, 60231

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Published

2022-05-19

How to Cite

Prastyabudi, W. A., Yuda, A. E., Fauzi, M. D., & Nurdin, A. (2022). Strengthening MSMEs crafting soft skills through the implementation of system thinking business model innovation. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 7(2), 230–241. https://doi.org/10.26905/abdimas.v7i2.6815

Issue

Vol. 7 No. 2 (2022): May 2022

Section

Natural Science and Technology

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