Training and coaching on digital marketing as an information and promotional media
DOI:
https://doi.org/10.26905/abdimas.v1i1.8807Keywords:
Coaching, Digital marketing, Panji Tourism Village, TrainingAbstract
Panji Tourism Village that is located in Buleleng Regency, Bali has various tourism potentials such as nature, history, culture, and man-made attractions which are generally developed through training and education for micro small, and medium enterprises products as valuable and highly competitive tourist souvenirs from Panji Village. However, these various potentials have not been properly promoted in order to attract tourists. In the era of information and technology, digital marketing has become one of the keys in developing Panji Tourism Village to provide information and effective promotions to introduce cultural wisdom and natural beauty. Departing from this condition, this community service program aimed at assisting the village in increasing the promotion and branding of Panji Tourism Village through providing socialization and training related to digital marketing to POKDARWIS members in Panji Village with various social media platforms such as Instagram, Facebook, TikTok, WhatsApp, virtual tours, and websites, providing profiles, developing and managing the https://ecovilllagepanji.id website. The methods of the community service program were mainly in the form of a workshop that included lectures, discussion, and practice. The result of the community service program is the creation of creative and innovative web-based digitization of tourism village profiles. This promotional media is able to bring in tourists thereby increasing the welfare of the community.
References
Andiani, N. D., Arismayanti, N. K., Sani, F. E. A., & Wiarti, L. Y. (2022) Wisata virtual: Keterlibatan masyarakat Bali Aga dalam promosi pariwisata virtual di masa pandemi Covid-19 di Bali Utara. Jurnal Kajian Bali (Journal of Bali Studies), 12(2), 426-449. https://doi.org/10.24843/JKB.2022.v12.i02.p06
Arismayanti, N. K., Andiani, N. D., & Pitana, I. G. (2022). Digital marketing: Teori, konsep, dan implementasinya dalam pariwisata. Yogyakarta: KBM Sastrabook.
Herawati, A., Purwaningsih, A., & Handharko, Y. D. (2018). Promoting village tourism through the development of information systems. Review of Integrative Business and Economics Research, 7(1), 221-236.
Irianti, N, P., Susanti, R. D. A., Triswidrananta, O. D., & Wijaya, E. M. S. (2021). Peningkatan omset penjualan kelompok pengrajin keset melalui online marketing. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(1), 52-60. https://doi.org/10.26905/abdimas.v6i1.4819
Mildawati, T. (2016). Teknologi informasi dan perkembangannya di Indonesia. EKUITAS (Jurnal Ekonomi dan Keuangan), 4(2), 101-110. https://doi.org/10.24034/j25485024.y2000.v4.i2.1904
Mundzir, H., Muslim, S., Pramitarini, Y., Cahlim, A., & Amrulla, M. F. (2021). Sosialisasi website sebagai media pemasaran jasa pengeboran sumur di Desa Kalisongo, Kota Malang. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 7(2), 416-426. https://doi.org/10.26905/abdimas.v7i2.6791
Naibaho, R. S. (2017). Peranan dan perencanaan teknologi informasi dalam perusahaan. Warta Dharmawangsa, (52). https://doi.org/10.46576/wdw.v0i52.253
Permadi, L. A., Retnowati, W., Akhyar, M., & Oktaryani, G. S. (2021). Identifikasi atraksi, aksesibilitas, amenitas dan ancilliary Twagunung Tunak Desa Mertak Kecamatan Pujut Lombok Tengah. Prosiding SAINTEK, 3, 12-20.
Prasetya, A. J., Laksono, Y. T., & Hidayat, W. (2020). Pengabdian kepada masyarakat (PKM) pengembangan marketing website dan desain kemasan pada UKM Bumi Cipta Sejahtera Surabaya. JPM17: Jurnal Pengabdian Masyarakat, 5(01), 92-98. https://doi.org/10.30996/jpm17.v5i01.3254
Prawira, J. J. C. Y., & Wardani, T. I. (2017). Aplikasi CMS WordPress untuk pembuatan website sebagai media promosi di Wisata Keramik Dinoyo Kota Malang. Jurnal Aplikasi Bisnis, 3(2), 485-489.
Setyaningsih, L. A & Fahmi, M. A. (2020). Penguatan community development petani nanas Desa Palaan melalui digital marketing. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 5(2), 145-151. https://doi.org/10.26905/abdimas.v5i2.4361
Vermaat, M. E., Sebok, S. L., Freund, S. M., Campbell, J. T., & Frydenberg, M. (2018). Discovering Computers 2018. Boston: Cengage Learning.
Yuhefizar, Y. (2013). Cara mudah dan murah membangun dan mengelola website. Yogyakarta: Graha Ilmu.
Yulianto, W. E., Melany, M., & Nirwana, A. (2022). Training and assistance for the creative team of Kucur Village to promote village potential through social media. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 7(4), 802-813. https://doi.org/10.26905/abdimas.v7i4.7435
Yuningsih, N. Y., & Saefulrahman, I. (2020). Pemutakhiran data profil dan potensi desa berbasis data dasar keluarga. Adi Widya: Jurnal Pengabdian Masyarakat, 4(1). https://doi.org/10.33061/awpm.v4i1.3321
Downloads
Published
Issue
Section
License
Authors who publish with this journal agree to the following terms:
- Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the journal.
- Publisher of Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang is University of Merdeka Malang.
- The copyright follows Creative Commons Attribution-ShareAlike License (CC BY SA): This license allows to share, copy, and redistribute the material in any medium or format, adapt, remix, transform, and build upon the material, for any purpose, even commercially.
