KAJIAN PEMETAAN PASAR PARIWISATA POTENSIAL INDONESIA DALAM MENGEMBANGANKAN SILVER TOURISM (Dengan Pendekatan Boston Consulting Group (BCG) Growth-Share Matrix)

Addin Maulana

Abstract


Silver tourism merupakan pangsa pasar yang potensial untuk dikembangkan. Hambatannya adalah, belum adanya kajian terkait pangsa pasar kategori ini untuk pariwisata Indonesia. Kajian ini bertujuan untuk memberikan gambaran terkait potensi pengembangan Silver Tourism dalam hal penentuan pasar potensial bagi pariwisata Indonesia. Dengan menggunakan BCG Growth-Share Matrix, maka didapatkan terdapat Negara-Negara yang mampu menjadi pasar potensial bagi pengembangan pasar Silver Tourism dilihat dari jumlah kunjungan (Kuantitas), serta kemampuan ekonomi (Kualitas). Negara-Negara asal wisatawan mancanegara yang dimaksud antara lain: Belanda, Jepang, Tiongkok, Singapura, Malaysia, Australia, Malaysia, Ameria, Inggris, Jerman, Perancis, India, dan Korea Selatan.


Keywords


BCG Growth-Share Matrix; Silver Tourism; Tourism

Full Text:

PDF

References


Acevedo, Claudia Rosa dan Nohara, Juliana. (2004). Consumer Behavior in Tourism, A Study With Senior Tourists. https://www.ucs.br/site/midia/arquivos/17-consumer-behavior.pdf, diakses pada 8 Maret 2018

Chen, Ching-Fu dan Wu, Chine-Chiu. (2009). How Motivations, Contraints, and Demographic Factors Predict Seniors’ Overseas Travel Propensity. Asia Pacific Management Review. Vol. 14 (3), p. 301-312

Chen, Et.al. (2015). Design and Implementation of a Sciencetific Research Funds Analysis Model Based on Boston Matrix. Procedia Computer Science. Vol 55, Hal. 953-959. doi: 10.1016/j.procs.2015.07.108

Chen. (2009). Baby Boomers’ and Seniors’ Domestic Travel Motivation: An Examiation of Citizens in Tainan, Taiwan. Thesis Presented to the University of Waterloo. https://uwspace.uwaterloo.ca/bitstream/handle/10012/4192/Hui_Wen_Joyce_Chen_-_MA_Thesis-16012009.pdf?sequence=1&isAllowed=y, diakses pada 12 Maret 2018.

Esichaikul. (2012). Travel Motivations, behavior and Requirements of European Senior Tourists to Thailand. Pasos Journal Revistade Turismo y Patrimonio Cultural. Vol. 10, No. 2, p. 47-58

International Living. (2018). https://internationalliving.com/the-best-places-to-retire/ , diakses pada 12 Januari 2018.

Kwee, Goh Chin. (2012). Silver tourism an untapped gold mine. TTG ASIA. https://www.ttgasia.com/2012/10/23/silver-tourism-an-untapped-gold-mine/, di akses pada tanggal 12 Maret 2018

Natixis. (2017). 2017 Global Retirement Index, An In-depth Assessment of Retirement Security in The Developed World. NGAM Distribution.

Persatuan Bangsa-Bangsa. (2017). World Population To Hit 9.8 Billion By 2050, Despite Nearly Universal Lower Fertility Rates – UN. UN NEWS. https://news.un.org/en/story/2017/06/560022-world-population-hit-98-billion-2050-despite-nearly-universal-lower-fertility, diakses pada 8 Maret 2018.

Seyanont, Arisara. (2017). Travel Motivation and Intention to Revisit of European Senior Tourists to Thailand. Universal Journal of Management. Vol. 5, No. 8, p. 365-372. DOI: 10.13189/ujm.2017.050801.

Ulvoas, Gaelle Moal. (2016). Spirituality and The Travel Motivations of Older Adults. International Journal of Religious Tourism and Pilgrimage. Vol. 4 (4), Hal. 79-85

Utama, Putra, dan Suradnya. (2014). Confirmation on The Motivation and Satisfaction Model of Foreign Senior Tourist. International Journal of Scientific & Engineering Research. Vol. 5, No. 8, p. 1206-1215. https://www.ijser.org/researchpaper/CONFIRMATION-ON-THE-MOTIVATION-AND-SATISFACTION-MODEL.pdf, diakses pada 15 Maret 2018

Wahyuandari, Wenni. (2013). Matrik Boston Consulting Group (BCG) terhadap Portofolio Produk Guna Penyusunan Strategi Pemasaran Dalam menghadapi Persaingan. Jurnal Universitas Tulungagung Bonoworo. Vol. 1, No. 1, p. 88-104.

https://docplayer.info/29540119-Analisis-matrik-boston-consulting-group-bcg-terhadap-portofolio-produk-guna-perencanaan-strategi-pemasaran-dalam-menghadapi-persaingan.html, diakses pada 10 Maret 2018

Wang, Kuo-Ching. (2006). Motivations for Senior Group Package Tour Tourist. Journal 觀光休閒學報, Vol. 12, No. 2, p 119-138. http://dx.doi.org/10.6267%2fJTLS.2006.12(2)2




DOI: https://doi.org/10.26905/jpp.v5i1.2719

Refbacks

  • There are currently no refbacks.


Bookmark and Share


Copyright (c)



Jurnal Pariwisata Pesona

Editorial Office    
Address:Jl. Bandung No. 1 kota Malang 65113  
Phone:+62341580303  
Mobile / Whatsapp:+62 857-2506-0019 (Dhita Paramita A)  
Email:pesona.pariwisata@unmer.ac.id  
     
Jurnal Pariwisata Pesona has been indexed on:

 

Creative Commons License
Jurnal Pariwisata Pesona is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

web statistics View My Stats