Email this article 
Makna Logo Depok Friendly City (Analisis Semiotika Charles Sanders Peirce Pada Logo Depok Friendly City sebagai City Branding Kota Depok)
Abstract
As a metropolitan city, Depok City strives to improve the comfort of its city in accordance with its new nickname, a friendly city. This study aims to determine the symbols, meanings, and how the symbols contained in the “Depok Friendy City” logo could construct the “city branding” of Depok City as a “friendly city”. This study used a qualitative method with Charles Sanders Perice's semiotic analysis. The data collection techniques used were media text analysis, interview, documentation, and literature study. The results of this study indicate that there is a value to be given to the community, it is Depok as a “Friendly City". All symbols contained in the Depok Friendly City logo can construct according to what the Government wants to achieve through City Branding “Depok as a friendly city” by embracing the community, then there is no discrimination through race or gender, and upholding tolerance in social life so that all of residents could be feel safe and secure in all aspects of life in Depok City.
Keywords: Semiotics, Charles Sanders Peirce, Logo, Depok City
Full Text:
PDFReferences
Anwar, R. K. (2018). Analisis semiotik Charles Sanders Pierce mengenai logo baru. Jurnal Kajian Informasi & Perpustakaan Vol. 6, No. 2, 123-138.
Ardianto, E. (2011). Metodologi Penelitian untuk Public Relations Kuantitatif dan Kualitatif. Bandung: Remaja Rosdakarya.
Bijmolt, T. H., Leefang, P. S., Block, F., Eisenbeiss, M., Hardie, B. G., Lemmens, A., & Saffert, P. (2010). Analytics for customer engagement. Journal of Senior Research, 341-356.
Brodie, R. J., Hollebeek, L., Juric, B., & Ilic, A. (2011). Customer engagement conceptual domain, fundamental propositions, and implications for research. Journal of Service Research, 252-271.
Durianto, D., Sugiarto, & Sitinjak, T. (2004). Strategi Menaklukan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT. Gramedia Pustaka Utama.
Fuzi, A. (2015). Coworking spaces for promoting entrepreneurship in sparse regions: The case of South Wales. Regional Studies, Regional Science, 462–469.
Khan, S. (2013). Attaining Customer Satisfaction! The Role of Customer Value and Relation Base Marketing A Study of Policy Holders of Peshawar Pakistan. International Journal of Managing Value and Supply Chains (IJMVSC).
Krisyanto, R. (2007). Teknis Praktis Riset Komunikasi. Jakarta: Kencana.
Malik, M. E., Muhammad, M. G., Hafiz, K. I., Qasim, A., Hira, H., Noman, M., & Ahmad, B. (2013). Impact of brand image and advertisement on consumer buying behavior. World Applied Sciences Journal, 117-122.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer relationships in the social media era: introducing the social CRM house. Journal of Interactive Marketing, 270-280.
Merrell, F. (2001). Charles Sanders Peirce's Concept of The Sign bab 2.Cobley, Paul (ed). Routledge Companion to Semiotics and Linguistics.
Moleong, L. J. (2006). Metode Penelitian Kualitatif. Bandung: PT. Remaja Rosdakarya.
Mollen, A., & Wilson, H. (2010). Engagement, telepresence and interactivity in online consumer experience: reconciling scholastic and managerial perspectives. Journal of Business Research, 919-925.
Nazir, B., Ali, M., & Jamil, M. (2016). The Impact of Brand Image on the Customer Retention: A Mediating Role of Customer Satisfaction in Pakistan. International Journal of Business and Management Invention, 56-61.
Neuman, W. L. (2006). Social Research Methods, Qualitative and Quantitative Approaches. Fifth Edition. Boston: Pearson Education.
Peirce, C. S. (1986). Writings of Charles S. Peirce: A Chronologic Edition, Volume 3.
Rosnandar., & Nada. (2020). Implementasi strategi komunikasi “Bandung Juara” sebagai bagian dari. PRofesi Humas, Volume 4, No. 2, 263-289.
Salam, N. E., & Nurjanah. (2018). Komunikasi Pariwisata Budaya dalam mempromosikan city branding "siak the trutly malay". Jurnal PRofesi Humas, Volume 4, No.1 2019, 134-154.
Santoyo, S. E. (2010). Elemen - Elemen Seni & Desain. Yogyakarta: Jalasutra.
Smith, R. D. (2017). Strategic Planning For Public Relations. London: Routledge.
Sobur, A. (2013). Semiotika Komunikasi.
Spinuzzi, C. (2012). Working alone together: Coworking as emergent collaborative activity. Journal of Business and Technical Communication, 399–441.
Subagyo, P. (2006). Metode Penelitian dalam Teori dan Praktek. Jakarta: Rineka Cipta.
Sugiyono. (2014). Memahami Penelitian Kualitatif. Bandung: Penerbit Alfabeta.
Tinarbuko. (2008). Semiotika Komunikasi Visual. Yogyakarta: Jalasutra.
Vera, N. (2014). Semiotika dalam Riset Komunikasi. Bogor: Ghalia Indonesia.
Verleye, K., Gemmel, P., & Rangarajan, D. (2014). Managing engagement behaviors in a network of customers and stakeholders: evidence from the nursing home sector. Journal of Service Research, 68-84.
Yananda., & Salamah. (2014). Branding Tempat Membangun Kota, Kabupaten, dan Provinsi Berbasis Identitas.
Semiotika dalam Riset Komunikasi. Bogor: Ghalia Indonesia
Yananda, Rahmat & Salamah, Ummi. (2014). Branding Tempat Membangun Kota, Kabupaten, dan Provinsi Berbasis Identitas
DOI: https://doi.org/10.26905/nomosleca.v8i2.7751
Refbacks
- There are currently no refbacks.
Editorial Office
Jurnal Nomosleca
Faculty of Social and Political Science University of Merdeka Malang
© 2020 {Jurnal Nomosleca}, All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License. Licensed under |
