Email this article 
Pengaruh Kampanye "Waste Down, Kindness Up" di Instagram Sociolla terhadap Perubahan Perilaku Masyarakat
Abstract
The accumulation of garbage that is increasing day by day is increasing Sociolla and Sukin's intention to collaborate and work with Waste4Change to jointly invite the community to preserve the environment, one of which is by recycling used packaging for beauty products. This intention was conveyed by Sociolla through the "Waste Down, Kindness Up" campaign on Instagram. This study aims to see whether the campaign carried out on Sociolla’s Instagram has an effect on changing people's behavior to reduce product waste. The method used in this study is quantitative by using a questionnaire as a data collection instrument which was distributed to 100 Instagram Sociolla followers randomly. The results showed that the influence of the campaign on changes in people's behavior was 22.1%.
Keywords: Campaign, Recycle, Changes in Behavior.
Full Text:
PDFReferences
Aboelmaged, M. (2021). E-waste recycling behaviour: An integration of recycling habits into the theory of planned behaviour. Journal of Cleaner Production, 278, 124182.
Amicarelli, V., Lagioia, G., Sampietro, S., & Bux, C. (2022). Has the COVID-19 pandemic changed food waste perception and behavior? Evidence from Italian consumers. Socio-Economic Planning Sciences, 82, 101095.
Anggani, Calisca H. (2014). Pengaruh Program Kampanye “Say NO to Plastic Bag” Oleh The Body Shop Terhadap Partisipasi Masyarakat. WACANA: XII (2).
Bakir, V., Herring, E., Miller, D., & Robinson, P. (2019). Organized Persuasive Communication: A new conceptual framework for research on public relations, propaganda and promotional culture. Critical Sociology, 45(3), 311-328.
Creswell, J. W. (1994). Research Design, Qualitative, Quantitative, and Mixed Methods Approaches, Fourth Edition. London: Sage Publications.
Darma, B. (2021). Statistika Penelitian Menggunakan SPSS (Uji Validitas, Uji Reliabilitas, Regresi Linier Sederhana, Regresi Linier Berganda, Uji t, Uji F, R2). Jakarta: Guepedia.
Effendy, R., Wulandari, P. A., Setiyaningsih, L. A., & Mariani, A. (2021). Mengglobalkan Makanan Tradisional Lewat Media Sosial Youtube sebagai Budaya Tandingan (Studi Food Vlogger Nex Carlos sebagai Media Promosi Kuliner Lokal). Jurnal Nomosleca, 7(1).
Ferguson, M. A. (2018). Building theory in public relations: Interorganizational relationships as a public relations paradigm. Journal of public relations research, 30(4), 164-178.
Ghozali, I. (2011). Aplikasi Analisis Multivariate dengan Program IBM SPSS. Semarang: Badan Penerbit Universitas Diponegoro.
Kim, J., Rundle-Thiele, S., Knox, K., Burke, K., & Bogomolova, S. (2020). Consumer perspectives on household food waste reduction campaigns. Journal of Cleaner Production, 243, 118608.
Krisyanti., VOS, Ilona., Priliantini, Anjang. (2020). Pengaruh Kampanye #PantangPlastik Terhadap Sikap Ramah Lingkungan. Jurnal Komunika:9(1).
Molyo, Priyo, et. al. (2021). Pengaruh Penggunaan Fitur Shopee Games terhadap Customer Engagement pada Kalangan Mahasiswa di Kota Malang. Jurnal Nomosleca:7(1).
Narbuko, C., & Ahmadi, A. (2010). Metodologi Penelitian. Jakarta: Bumi Aksara.
Paek, H. J., Hove, T., Jung, Y., & Cole, R. T. (2013). Engagement across three social media platforms: An exploratory study of a cause-related PR campaign. Public Relations Review, 39(5), 526-533.
Setiyaningsih, L. A. (2017). Korelasi terpaan media kie (komunikasi, informasi dan edukasi) penanggulangan hiv dan aids dengan tingkat pengetahuan pekerja seks perempuan (studi kasus pekerja seks perempuan kabupaten malang). Jurnal Nomosleca, 3(1).
Siyoto, S., & Sodik, M. A. (2015). Dasar Metodologi Penelitian. Yogyakarta: Literasi Media Publishing.
Sugiyono. (2005). Metode Penelitian Kuantitatif Kualitatif Dan R&D. Bandung: Alfabeta.
Sujarweni, Wiratna. (2014). Metodologi Penelitian. Yogyakarta: Pustaka Baru Press.
Syafrikurniasari, Nur., Widiani, Safira P. (2020). Pengaruh Pesan Kampanye No Straw Movement di Media Sosial terhadap Perubahan Sikap Publik. Jurnal Lugas: 4(1).
VOI. (2022, 21 Februari). Mengerikan, Indonesia Sudah Darurat Sampah Plastik: Sehari Mencapai 64 Juta Ton, Nomor Dua Terbesar di Dunia. Diakses pada 19 Juli 2022, dari https://voi.id/bernas/137477/mengerikan-indonesia-sudah-darurat-sampah-plastik-sehari-mencapai-64-juta-ton-nomor-dua-terbesar-di-dunia
Widayati, S., Fahmi, M. H., Setiyaningsih, L. A., & Wibowo, A. P. (2021). Digital community development: Media pelestarian kearifan lokal wisata jurang toleh Kabupaten Malang. Jurnal Nomolesca, 7(1).
DOI: https://doi.org/10.26905/nomosleca.v8i2.8258
Refbacks
- There are currently no refbacks.
Editorial Office
Jurnal Nomosleca
Faculty of Social and Political Science University of Merdeka Malang
© 2020 {Jurnal Nomosleca}, All rights reserved. This is an open-access article distributed under the terms of the Creative Commons Attribution-ShareAlike 4.0 International License. Licensed under |
