Viwathpongpan, Kowin, Sukhothai Thammathirat Open University, Bangkok, Thailand

• Vol 8 (2023) - Articles
  The Factors Influencing Chinese Consumer Purchase Intention through Webcast Transaction
  Abstract  PDF
• Vol 8 (2023) - Articles
  The Factors Impacting Customer Intention to Engage in E-Sport Games
  Abstract  PDF
• Vol 8 (2023) - Articles
  The Influence of Marketing Mix 7Ps, Health Consciousness and Social Media on Consumer Purchase Intention at HEYTEA Physical Stores
  Abstract  PDF