The Development Strategy of The Atozz Sandals Product Using The QFD Method

Shanty Dhea Permatasari, Rita Ambarwati

Abstract


Atozz brand sandals are sandal products that will continue to develop in the future, so there are still many things to improve from this product. Therefore, this research aims to determine what consumers expect from Atozz sandals products in the future regarding improving the deficiencies in the products. This development research uses the Quality Function Deployment (QFD) method. The results of this study concluded that the attributes can be prioritized first on the attribute of always doing service consistently. The second development is improving the selection of raw materials starting from making with strong glue. This development can make the products not easily separated when exposed to water, and the product is more durable and long-lasting. The development of proper packaging is also essential to maintain product durability. Moreover, the third development is designing various sizes according to the desires and needs of consumers in order to attract customer interest in purchasing the product.


Keywords


Quality Function Deployment (QFD); Sandals Atozz Product; HoQ

Full Text:

PDF (English)

References


Abdul Gofur. (2019). Pengaruh Kualitas Pelayanan Dan Harga Terhadap. Jurnal Riset Manajemen Dan Bisnis (JRMB) Fakultas Ekonomi UNIAT, 4(1), 37–44.

Abi, Y. I. (2020). Pengaruh Brand image dan Kualitas Produk Terhadap Keputusan Pembelian pada KFC di Kota Bengkulu. Managament Insight: Jurnal Ilmiah Manajemen, 15(1), 95–107.

Baskara, R. F., Anastasia, M. B. D., & Argo, J. G. (2021). Analisis Pengaruh Kualitas Pelayanan Terhadap Pembelian Ulang Melalui Kepuasan Pelanggan Pada Aplikasi Traveloka. Korelasi, 2, 1645–1659.

Bestari, A. G. (2020). Pembuatan Tote Bag Dengan Hiasan Textile Painting Sebagai Upaya Sustainable Fashion. Prosiding Pendidikan Teknik Boga Busana, 15(1).

Cennatal, A. (2020). Pengaruh Promosi, Kualitas Pelayanan dan Kualitas Produk terhadap Keputusan Pembelian pada PT Saf Mitra Abadi. Prodi Manajemen.

Chan, C. Y. P., Chin, K.-S., Chan, C., & Tsui, K. L. (2019). An Analysis of Passengers’ Ride Needs of Urban Rail Transit Services: Application of Quality Function Deployment. International Journal of Quality Innovation, 5, 1–21.

Hart, A. G., & Sumner, S. (2020). Marketing Insects: Can Exploiting a Commercial Framework Help Promote Undervalued Insect Species? Insect Conservation and Diversity, 13(2), 214–218. https://doi.org/10.1111/icad.12405

Khusuma, D. T., & Utomo, H. (2021). Pengaruh Dimensi Kualitas Produk Terhadap Kepuasan Konsumen Venice Pure Aesthetic Clinic Salatiga. Among Makarti, 13(2), 78–88. https://doi.org/10.52353/ama.v13i2.199

Listanto, D. K., Chalil, C., & Santi, I. N. (2020). Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Konsumen Membeli Di J.Co Donuts Dan Coffe Palu Grand Mall. Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT), 5(3), 240–250. https://doi.org/10.22487/jimut.v5i3.156

Meshko, N., & Savinova, A. (2020). Digital Marketing Strategy: Companies Experience During pandemic. VUZF Review, 5(4), 41–49. https://doi.org/10.38188/2534-9228.20.4.05

Mundir, A., & Rahayu, A. A. (2022). Pengaruh Bauran Pemasaran 4P (Produk, Price, Place, Promotion) Dan Kualitas Pelayananerbasis Syariah Terhadap Keputusan Konsumen Untuk Membeli Di Toko Yunika Jabon Sidoarjo. Jurnal Mu’allim, 4(1), 34–52. https://doi.org/10.35891/muallim.v4i1.2949

Natakusumah, D. F., Wiranatha, A. A. P. A. S., & Satriawan, I. K. (2019). Strategi Pengembangan Usaha melalui Peningkatan Kualitas Produk Ice Coconut Long Black di Titik Temu Coffee Shop, Seminyak, Badung. Jurnal Rekayasa Dan Manajemen Agroindustri ISSN, 2503, 488X.

Nazarudin, A., Telagawathi, N. L. W. S., & Susila, G. P. A. J. (2019). Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Laptop Merek Asus pada Mahasiswa Jurusan Manajemen. Bisma: Jurnal Manajemen, 5(1), 17–25.

Oktavenia, A. (2019). Pengaruh Kualitas Produk Terhadap Keputusan Pembelian Handphone Nokia Dengan Citra Merek Sebagai PemediSari, Halim, TSari, Halim, Tanjung, Permadi, Prasetio, Hasnidar, Dewi, Arfandi, Sudarso, & Hasyim. (2021). MaLindawati, S., Hendri, M., & Hutahaean, J. E-Jurnal Manajemen Universitas Udayana, 8(3), 1374.

Pandey, M. M. (2020). Evaluating the Strategic Design Parameters of Airports in Thailand to Meet Service Wxpectations of Low-Cost Airlines using the Fuzzy-based QFD Method. Journal of Air Transport Management, 82, 101738.

Pasaribu, R. F. A., Sianipar, I. L., Siagian, Y. F., & Sartika, V. (2019). Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Produk Soyjoy Pt. Amerta Indah Otsuka Kota Medan. Jurnal Manajemen, 5(1), 45–52. https://www.ejournal.lmiimedan.net/index.php/jm/article/view/52

Prananda, Y., Lucitasari, D. R., & Abdul Khannan, M. S. (2019). Penerapan Metode Service Quality (Servqual) Untuk Peningkatan Kualitas Pelayanan Pelanggan. Opsi, 12(1), 1. https://doi.org/10.31315/opsi.v12i1.2827

Pratama, A., & Realize. (2020). Pengaruh Kualitas, Brand Image dan Promosi terhadap Keputusan Pembelian Smartphone Samsung Pada Mahasiswa. Jurnal Ilmiah Simantek, 4(1), 31–41.

Putra, B. S. (2020). Kualitas Pelayanan Pencatatan Nikah di Kantor Urusan Agama Kecamatan Padakembang Kabupaten Tasikmalaya Tahun 2019. http://digilib.uinsgd.ac.id/35498/

Rahmah, N. A. (2023). Pengembangan Alat Pembersih Teripang Holothuroidea’s Innovation Technology Automation (HITA) Dengan Metode Quality Function Deployment (QFD) Studi Kasus …. Journal of Manufacturing in Industrial …, 1(1), 14–25. https://journal.um-surabaya.ac.id/index.php/MINE-TECH/article/view/16566%0Ahttps://journal.um-surabaya.ac.id/index.php/MINE-TECH/article/viewFile/16566/5905

Riyanto, S., & Hatmawan, A. A. (2020). Metode Riset Penelitian Kuantitatif Penelitian di Bidang Manajemen, Teknik, Pendidikan dan Eksperimen. Deepublish.

Saputro, A. R., Rohman, A. A., & Akbar, R. (2022). Rancangan Recycle dan Redesign Produk Sepatu Bola Bekas Menggunakan Metode Quality Function Deployment ( QFD ). 6(2).

Sen, K., Prybutok, G., & Prybutok, V. (2022). The Use of Digital Technology for Social Wellbeing Reduces Social Isolation in Older Adults: A Systematic Review. SSM-Population Health, 17, 101020.

Waruwu, M. (2023). Pendekatan Penelitian Pendidikan: Metode Penelitian Kualitatif, Metode Penelitian Kuantitatif dan Metode Penelitian Kombinasi (Mixed Method). Jurnal Pendidikan Tambusai, 7(1), 2896–2910.

Wicaksono, T., Hossain, M. B., & Illés, C. B. (2021). Prioritizing Business Quality Improvement of Fresh Agri-food SMEs through Open Innovation to Survive the Pandemic: A QFD-based Model. Journal of Open Innovation: Technology, Market, and Complexity, 7(2), 156.




DOI: https://doi.org/10.26905/jbm.v10i2.10818

Refbacks

  • There are currently no refbacks.


Jurnal Bisnis dan Manajemen
Faculty of Social and Political Science University of Merdeka Malang

Mailling Address:
  • Address: Terusan Dieng Street 62-64 Malang, Indonesia
  • Website: http://jurnal.unmer.ac.id/index.php/jbm
  • Email: jbm.unmermlg@unmer.ac.id
  • Phone: +62 813-9393-3938
Free counters!

View Stat JBM

 
Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.