UTAUT Model: Identifying the Driving Factors of the Intention to Use Paylater

Authors

  • Yeyen Pratika Universitas Muhammadiyah Malang

DOI:

https://doi.org/10.26905/jbm.v8i2.6306

Keywords:

Digital Payment, Intention Behavior, Paylater, UTAUT

Abstract

Information and Communication Technology (ICT) has developed rapidly that drives to the growth of digital transaction in recent years. E-commerce companies create features in order to deal with their customers, such as paylater in their digital payment. It offers a payment method that is almost similar to a credit card which allows customers to buy products or services right now with the delaying of payment. This phenomenon becomes regular in e-commerce business. Thus, this study aims to examine what factors influence individual behavioral intention in adopting paylater by using Unified Theory of Acceptance and Use of Technology (UTAUT) theory. A total of 167 respondents was involved in this study. Data were analyzed by using Structural Equation Modeling (SEM). The result showed that only performance expectancy and facilitating conditions have a significant influence on behavioral intention.

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Published

2021-11-30

Issue

Vol. 8 No. 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021

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