Analisis Website Quality, Customer Satisfaction dan Repurchase Intention pada Bisnis E-Commerce di Indonesia

Hera Febria Mavilinda, Akhmad Nazaruddin

Abstract


The purpose of this study are to analyze the effect of website quality on repurchase intention through customer satisfaction as a mediating variable. The type of this research is quantitative research with experimental research methods. The sample in this study are 200 respondents. The sampling technique used is non-probability sampling technique. Hypothesis testing using the Structure Equations Modeling. Based on the results, it shows that website quality has a significant direct effect on customer satisfaction and an indirect effect on repurchase interest through customer satisfaction as a mediating variable. The results also show that the website quality variable has no direct effect on repurchase intention.


Keywords


Website Quality; Customer Satisfaction; Repurchase Intention; E-Commerce

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References


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DOI: https://doi.org/10.26905/jbm.v9i1.7455

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