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Vol 11, No 1 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 1 Tahun 2024 Analysis of Brand Awareness, Brand Loyalty and Brand Reputation on Purchase Decisions Abstract  PDF (English)
Rendi Alfian, Wahdi Fauzan Nugroho, Lingga Yuliana
 
Vol 3, No 1 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 1 Tahun 2016 PENGARUH KOMUNIKASI ELECTRONICWORD OF MOUTH TERHADAP KEPERCAYAAN (TRUST) DAN NIAT BELI (PURCHASE INTENTION) SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survey Pada Konsumen Online Shopping Zafertech.Com) Abstract  pdf
Syafaruddin Z
 
Vol 11, No 1 (2024): Jurnal Bisnis dan Manajemen Volume 11 Nomor 1 Tahun 2024 The Influence of the Korean Wave and the Hedonism Lifestyle on the Decision to Purchase Official/Unoffical Aespa Merchandise in Indonesian Abstract  PDF (English)
Cindy Fransisca, Afrianti Elsye Vanomy
 
Vol 4, No 2 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 2 Tahun 2017 PENGARUH HEDONIC SHOPPING VALUE DAN ATMOSFER GERAI TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF DENGAN DIMEDIASI REAKSI IMPULSIF Abstract  pdf
Trecya Gita Maya Kartika
 
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