Vol. 13 No. 2 (2025): Desember 2025

Articles

• Exploring Mediation and Moderation in the Digital Transformation of Culinary SMEs

  Nisrina Hamid, Conny

  162-174

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16195

  Abstract views: 422, PDF downloads: 765
  

• TOE Framework and Social Media Adoption: Effects on Indonesian SME’s Digital Performance

  Della Ayu Zonna Lia, Raisa Fitri, Rayie Tariaranie Wiraguna, Handri Dian Wahyudi

  175-188

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16331

  Abstract views: 838, PDF downloads: 926
  

• Linking Technology Readiness and Service Utilization: A TRI Study of SMEs in Java, Indonesia

  Resanti Lestari, Fitri Lestari, Fatmasari Endayani; Dyah Setiawati, Syahyuti Syahyuti

  189-201

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16173

  Abstract views: 377, PDF downloads: 423
  

• Social Media Marketing Role in Building Brand Awareness and Purchase Intention among Generation Z

  Imas Chandra Pratiwi, Yanita Ella Nilla Chandra, Kathrine, Erlyn Rosalina, Titik Purwinarti, Risya Zahrotul Firdaus

  202-213

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16398

  Abstract views: 2911, PDF downloads: 2097
  

• Building Entrepreneurial Intention: The Role of Education, Environment, and Self-Efficacy in Driving MSME Success

  Fahri Haikal, R hario sulistianto, Bella Suryani

  214-227

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16057

  Abstract views: 535, PDF downloads: 478
  

• Mediating Role of Customer Satisfaction in Sales Promotion, Brand Image, and Reviews Toward Skintific Loyalty

  Wisaka Mustika, Elfrida Viesta Napitupulu

  256-270

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16175

  Abstract views: 760, PDF downloads: 726
  

• Mediated Effect of Consumer Satisfaction on Online Purchase Intention: Analyzing the Precedent Influence of Media Exposure Frequency and Information Attributes

  Yohanes Kurniawan Jalang, Syarif Hidayatullah, Yusaq Tomo Ardianto

  228-240

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16199

  Abstract views: 648, PDF downloads: 679
  

• Impact of Legal Regulation and Credit Access on MSME Competitiveness with NIB Ownership Mediation

  Nindya Kartika Kusmayati, Iwang Suwangsih, Dhiyan Septa Wihara, Bayu Agus Permadi

  241-255

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16211

  Abstract views: 266, PDF downloads: 341
  

• Brand Loyalty Based on Social Media Marketing, Brand Awareness, and Customer Satisfaction at Kulo Coffee Shop

  Erny Amriani Asmin, Yulianingsih, Annisa Dwi Rahayu

  271-285

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16268

  Abstract views: 1089, PDF downloads: 951
  

• A Study about Customer Relationship Quality among Kopi Kenangan Consumers in Indonesia

  Ratni Prima Lita, Laura Amelia Triani, Husnul Khatimah

  286-303

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16400

  Abstract views: 627, PDF downloads: 683
  

• Understanding Patient Revisit Intention and Word of Mouth in Healthcare Services: A SERVQUAL-Based Framework with Higher-Order Constructs

  Clarissa Frances Mandita Putri, Vonny Widya Sudirman, Jovita Irawati

  286-303

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  DOI : https://doi.org/10.26905/jmdk.v13i2.15591

  Abstract views: 1052, PDF downloads: 800
  

• Beyond Sharia Compliance: How Islamic Economics and Trust Shape Purchase Intention in the Era of Hijrah Lifestyle

  Ishma Ulfasari, Umu Khouroh

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  DOI : https://doi.org/10.26905/jmdk.v13i2.16514

  Abstract views: 282, PDF downloads: 347