Marketing training at the arts padepokan in order to develop an arts educational tourism destination

Authors

  • Wuryan Andayani Department of Accounting, Faculty of Economics and Business, Universitas Brawijaya
  • Diyah Sukanti Cahyaningsih Department of Accounting, Faculty of Economics and Business, University of Merdeka Malang https://orcid.org/0000-0002-9810-5075
  • Ana Sofia Aryati Department of Management, Faculty of Economics and Business, Universitas Brawijaya
  • Retna Safriliana Department of Accounting, Faculty of Economics and Business, University of Merdeka Malang
  • Prihat Assih Department of Accounting, Faculty of Economics and Business, University of Merdeka Malang
  • Anorti Ika Wijaya Department of Management, Faculty of Economics and Business, Universitas Brawijaya
  • Purweni Widhianingrum Department of Accounting Education, Faculty of Teacher Training and Education, IKIP PGRI Madiun
  • Silvi Asna Prestianawati Department of Economic Development, Faculty of Economics and Business, Universitas Brawijaya

DOI:

https://doi.org/10.26905/abdimas.v9i1.11787

Keywords:

Educational art tourism, Market survey, Marketing management, Tourist destination

Abstract

The community service team conducted a mentoring program at the Asmoro Bangun Mask Arts Center in the Pakisaji District of Malang City, focusing on marketing management. The Arts Center as a tourist destination will be more widely known and capable of increasing the number of visits if its marketing is handled properly. This marketing mentoring emphasizes the completeness of a tourist destination, including the existence of promotional media that contains important and interesting information about this destination. In order to reach the target market, this mentoring begins with a study of the problems faced by the art center related to marketing. Market surveys are then conducted to map potential markets. From the results of these surveys, brochures are prepared as promotional media. In addition, the servants also provide insights and mentoring so that the group managing the art center has the skills to promote through social media using promotional materials directed by the servant team. In terms of products, namely facilities, and activities, the servants provide input on the arrangement of activities that can attract tourists from their arrival to their departure from this art center. This service is carried out within one semester, and its impact is measured by gathering responses from schools that have received brochures and proposals through the schools' official email. The results show that 40% of the schools that received emails responded positively and showed a significant interest in visiting this art center.

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Author Biographies

Diyah Sukanti Cahyaningsih, Department of Accounting, Faculty of Economics and Business, University of Merdeka Malang

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Ana Sofia Aryati, Department of Management, Faculty of Economics and Business, Universitas Brawijaya

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Retna Safriliana, Department of Accounting, Faculty of Economics and Business, University of Merdeka Malang

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Prihat Assih, Department of Accounting, Faculty of Economics and Business, University of Merdeka Malang

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Anorti Ika Wijaya, Department of Management, Faculty of Economics and Business, Universitas Brawijaya

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Purweni Widhianingrum, Department of Accounting Education, Faculty of Teacher Training and Education, IKIP PGRI Madiun

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Silvi Asna Prestianawati, Department of Economic Development, Faculty of Economics and Business, Universitas Brawijaya

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Published

2024-02-29

How to Cite

Andayani, W., Cahyaningsih, D. S., Aryati, A. S., Safriliana, R., Assih, P., Wijaya, A. I., … Prestianawati, S. A. (2024). Marketing training at the arts padepokan in order to develop an arts educational tourism destination. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 9(1), 213–221. https://doi.org/10.26905/abdimas.v9i1.11787

Issue

Vol. 9 No. 1 (2024): February 2024

Section

Social and Humaniora

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