Assistance in using the marketplace platform for scavenger groups
Abstract
A problem in small-scale industries is the lack of marketing knowledge of digital technology. Based on this problem, this Community Service activity was carried out with the aim of increasing the knowledge of the scavenger group who are members of the Tunas Mulia Foundation, in the Bantar Gebang Integrated Waste Management Site, Bekasi. Activities are carried out through training and assistance in using sales applications through the marketplace platform. The purpose of this activity is to help increase the income of scavenger families by expanding the market through digital technology. The method used is the presentation of the material at the location of the Foundation. The material is given by the lecturer and then direct practice in making the platform is assisted by students as a companion to the participants. A total of 40 scavengers who participated in the mentoring were divided into two classes. The PKM activity was carried out for half a month, starting on December 14-30, 2021. The results of this activity were very satisfying for the participants, as seen from the results of the questionnaire and had increased the ability of participants to market their products through the marketplace and proved to significantly increase family income.
Keywords
Full Text:
PDF (English)References
Arifudin, O. (2020). PKM pembuatan kemasan, peningkatan produksi dan perluasan pemasaran keripik singkong di Subang Jawa Barat. INTEGRITAS: Jurnal Pengabdian, 4(1), 21-36. https://doi.org/10.36841/integritas.v4i1.514
Budiyanto, H., Tutuko, P., Winansih, E., Setiawan, A. B., & Iqbal, M. (2020). ). Virtual expo menggunakan panggung sebagai solusi pameran online di masa pandemi COVID-19 COVID-19. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 5(3), 202–208. https://doi.org/10.26905/abdimas.v5i3.4811
Candra, A. I., Hendy, H., Pratikto, H., Gunarto, A., & Sumargono, S. (2021). Digital marketing untuk kewirausahaan pesantren di masa pandemi Covid-19. Wikrama Parahita: Jurnal Pengabdian Masyarakat, 5(1), 1-6. https://doi.org/10.30656/jpmwp.v5i1.2586
Hidayah, N., Maulana, I., Suryawan, S. P., Sa’diah, S. N. H., Indriyani, S., & Rizka, L. (2021). Implementasi digital marketing pada pengrajin tas anyam Desa Pesidi Kecamatan Grabag, Kabupaten Magelang. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(3), 384–394. https://doi.org/10.26905/abdimas.v6i3.5347
Unit Pengelola Sampah Terpadu. (n.d.). Tempat pengelolaan sampah terpadu Bantargebang. Dinas Lingkungan Hidup Provinsi DKI Jakarta. Retrieved from: https://upstdlh.id/tpst/index
Huda, F., & Sukadiono, S. (2021). Peningkatan penjualan melalui pendampingan online selling pada platform digital. Aksiologiya: Jurnal Pengabdian kepada Masyarakat, 5(4), 557-566.
Irianti, N. P., Susanti, R. D. A., Triswidrananta, O. D., & Wijaya, E. M. S. (2021). Peningkatan omset penjualan kelompok pengrajin keset melalui online marketing. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(1), 52–60. https://doi.org/10.26905/abdimas.v1i1.4819
Kusumawati, R. D., & Diyani, L. A. (2019). Peran kepercayaan memediasi hubungan reputasi dan intensi pembelian di e-commerce. Jurnal Online Insan Akuntan, 6, 1-14. https://doi.org/10.51211/joia.v6i1.1471
Muhsinin, S., Dinata, D. I., Andriansyah, I., & Asnawi, A. (2019). Peningkatan potensi ibu rumah tangga dalam mengolah sampah organik rumah tangga menggunakan metode takakura di Desa Cibiru Wetan, Kabupaten Bandung. Jurnal Pengabdian pada Masyarakat, 4 (2), 179-186. https://doi.org/10.30653/002.201942.110
Muyassarah, M., Nurudin, N., & Asyifa, L. N. (2021). Pelatihan bisnis online ibu rumah tangga dalam mengatasi kemiskinan masa pandemi COVID-19. JMM (Jurnal Masyarakat Mandiri), 5(6), 2964-2974. https://doi.org/10.31764/jmm.v5i6.4878
Pujastuti, E., Winarno, W. W., & Sudarmawan, S. (2015). Pengaruh e-commerce toko online fashion terhadap kepercayaan konsumen. Creative Information Technology Journal, 1(2), 139. https://doi.org/10.24076/citec.2014v1i2.17
Qurrata, V. A., Yusida, E., Sudjatmiko, S., & Prastiwi, L. F. (2021). Pengembangan industri UMKM batik khas Kabupaten Malang melalui digitalisasi marketing mix dan teknologi. Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang, 6(3), 347–357. https://doi.org/10.26905/abdimas.v6i3.4978
Septiningrum, L. D., Sadiyah, K., Hasan, J. M., Gustiasari, D. R., & Darsita, I. (2020). Pengenalan digital marketing dalam upaya meningkatkan penghasilan Ibu Rumah Tangga (IRT) Majlis Taklim Al Auladiyah. Dedikasi PKM, 1(3), 1-8. https://doi.org/10.32493/dedikasipkm.v1i3.7401
Sofiyana, M. S., Lestari, L. D., Triamini, M. H., Faizah, A. I., & Ardiyansyah, V. R. (2021). Sosialisasi pemanfaatan media sosial untuk meningkatkan pemasaran UMKM di Kecamatan Sutojayan, Kabupaten Blitar. Aptekmas Jurnal Pengabdian pada Masyarakat, 4(4), 96-100. https://doi.org/10.36257/apts.v4i4.3556
Sule, M. I. S., & Siswanto, S. Y. (2021). Peningkatan kapasitas dan kemampuan bisnis online: Studi kasus Makeupuccino. Wikrama Parahita: Jurnal Pengabdian Masyarakat, 5(1), 51-58. https://doi.org/10.30656/jpmwp.v5i1.2627
Supriyani, N., & Untari, D. (2021). Strategi dan pemanfaatan media sosial Usaha Kecil Dan Menegah (UMKM) bertahan di tengah pandemi Covid-19. Ekono Insentif, 15(1), 1–9. https://doi.org/10.36787/jei.v15i1.419
Wardani, S., & Endahati, N. (2019). Pendampingan kelompok budidaya Mina Jaya Dusun Gupawarak Desa Sendangsari Bantul. Wikrama Parahita: Jurnal Pengabdian Masyarakat, 3(2), 47-51. https://doi.org/10.30656/jpmwp.v3i2.1502
Wisataone, V., Suranto, A. W., & Hidayati, U. (2021). Penggunaan marketplace untuk meningkatkan pemasaran digital di masa pandemi Covid-19. JMM (Jurnal Masyarakat Mandiri), 5(6), 2984-2995. https://doi.org/10.31764/jmm.v5i6.4889
Syifa, Y. I., Wardani, M. K., Rakhmawati, S. D., & Dianastiti, F. E. (2021). Pelatihan UMKM melalui digital marketing untuk membantu pemasaran produk pada masa Covid-19. ABDIPRAJA (Jurnal Pengabdian Kepada Masyarakat), 2(1), 6-13. https://doi.org/10.31002/abdipraja.v2i1.3602
Zai, S. N. P., Sutipa, E., Eko, Z. A., & Sukmajati, A. (2021). Pelatihan platform digital bisnis dan aplikasi keuangan pada UMKM jaringan muda Wonosari–Delanggu di masa pandemi COVID-19. Budimas: Jurnal Pengabdian Masyarakat, 3(2), 303-308. http://dx.doi.org/10.29040/budimas.v3i2.3022
DOI: https://doi.org/10.26905/abdimas.v7i3.7155
Refbacks
- There are currently no refbacks.
Copyright (c) 2022 Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Indexing by
Index Copernicus International (ICI)
Tools:
Supported By:
Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Mailing Address: Address: Jl. Terusan Raya Dieng No. 62-64, Malang, Indonesia, 65146 Phone/Fax: +62341-5080008 Email: abdimas@unmer.ac.id
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. |