Pengukuran Kualitas Produk dan Kualitas Pelayanan Barista terhadap Kepuasan Tamu pada Brewlah Coffee and Roastery

Authors

  • Wige Fransiskus Soren Universitas Merdeka Malang
  • Widyastuti Cahyaningrum Fakultas Ekonomi, Universitas Borneo Tarakan
  • Syarif Hidayatullah Fakultas Ekonomi dan Bisnis, Universitas Merdeka Malang
  • Yosanda Zata Aman Fakultas Ekonomi dan Bisnis, Universitas Merdeka Malang

DOI:

https://doi.org/10.26905/jt.v3i1.10273

Keywords:

Product Quality, Service, Barista, Satisfaction

Abstract

Brewlah Coffee and Roastery is a coffee shop business in Malang City which has been established for three years. Judging from the competition in the world of coffee shops in Malang City, it takes a good place, quality, and service to be able to compete in other culinary fields of MSMEs. This research was conducted with the aim of knowing and analyzing the quality of Barista products and services on guest satisfaction at Brewlah Coffee and Roastery. This study used 114 respondents who were guests of Brewlah Coffee and Roastery. The data collection technique was carried out by distributing questionnaires to the guests of Brewlah Coffee and Roastery randomly. The data processing method uses a simple linear reference analysis method through the SPSS program. From testing the hypothesis, it was obtained that there was a positive and significant effect partially or simultaneously between product quality and service quality on Brewlah Coffee And Roastery Guest Satisfaction. It can be interpreted that the better the product quality and service quality will further increase guest satisfaction, then other results obtained product quality has a dominant effect on guest satisfaction.

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Published

2023-06-28

Issue

Vol. 3 No. 1 (2023): June 2023

Section

Articles

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