Pengaruh Karakteristik Wisatawan dan Motivasi Terhadap Minat Berkunjung Kembali ke Petilasan Sri Aji Jayabaya Desa Menang Kabupaten Kediri

Abstract

Petilasan Sri Aji Jayabaya is one of the religious tourism destinations and cultural tourism in the Kediri Regency. This study aimed to determine and analyze the influence of tourist characteristics and motivation on the interest of returning tourists. This research is explanatory, using quantitative research. The population in this study were tourists who had visited the Petilasan Sri Aji Jayabaya tourist destination, with a total sample of 99 respondents. Data collection techniques in this study using questionnaires and data analysis techniques are validity and reliability tests, classical assumption tests, multiple linear regression tests, and hypothesis testing. The results of this study indicate that the variable of tourist characteristics partially has a significant effect on the variable of interest in visiting again, and the variable of motivation partially has a significant effect on the variable of interest in visiting again. The analysis results in this study indicate that the variables of tourist characteristics and motivation significantly affect the variable of interest in visiting again.