The influence of product quality on purchase decisions and its impact on consumer satisfaction

Authors

  • Heri Prabowo PGRI Semarang University
  • Farah Chalida Hanoum PGRI Semarang University
  • Qristin Violinda PGRI Semarang University
  • Hawik Ervina Indiworo PGRI Semarang University
  • Rita Meiriyanti PGRI Semarang University

Keywords:

Product Quality, Purchase Decision, Consumer Satisfaction, Customer Loyalty, Restaurant Industry

Abstract

This study aims to analyze the influence of product quality on purchase decisions and its impact on consumer satisfaction at Whitebon Resto Semarang. In an era of increasingly intense business competition, understanding the factors that influence consumer purchasing decisions is crucial for maintaining competitiveness and customer loyalty. The research problem addressed in this study is how product quality affects purchasing decisions and how these decisions subsequently influence consumer satisfaction. The proposed research method employs a survey approach, involving respondents who are customers of Whitebon Resto Semarang. Data were collected using structured questionnaires to capture consumers’ perceptions of product quality, purchasing decisions, and satisfaction levels. The findings reveal a significant positive relationship between product quality and purchasing decisions. Furthermore, purchasing decisions were found to have a meaningful contribution to enhancing consumer satisfaction. These results highlight the pivotal role of product quality in driving consumer decision-making and satisfaction. The implications of this study suggest that the management of Whitebon Resto Semarang should prioritize continuous improvement in both product quality and service performance to maintain and strengthen consumer satisfaction and loyalty in the long term.

Downloads

Download data is not yet available.

References

Akbari, R. Z., Wendy, Listiana, E., Hasanudin, & Fauzan, R. (2024). The role of brand image in mediating the influence of social media marketing and product quality on purchase decision Uniqlo in Indonesia. Ilomata International Journal of Management, 5(1), 23–44. https://scholar.archive.org/work/sy63srah7bdsfaghtihipmxpqy/access/wayback/https://www.ilomata.org/index.php/ijjm/article/download/302/222

Arifin, W., Marsudi, M., & Wijaya, R. (2022). The effect of product quality on purchase decision mediated by brand image in Zara women’s bag consumers. Jamanika (Jurnal Manajemen Bisnis dan Kewirausahaan), 2(04), 367–378. https://doi.org/10.22219/jamanika.v2i04.23808

Brata, B. H., Husani, S., & Ali, H. (2017). The influence of quality products, price, promotion, and location to product purchase decision on Nitchi at PT. Jaya Swarasa Agung in Central Jakarta. Studi Bisnis dan Manajemen Taudi, 2(4), 433–445. https://doi.org/10.21276/sjbms

Khoironi, T. A., Syah, H., & Dongoran, P. (2018). Product quality, brand image and pricing to improve satisfaction impact on customer loyalty. International Review of Management and Marketing, 8(3), 51–58. http://www.econjournals.com

Murtiawati, M., & Fataron, Z. A. (2019). The impact of product quality and service quality on consumer loyalty (case study of Bandeng Rozal in Bandengan Village, Kendal District, Kendal Regency). Journal of Islamic Economics, Management, and Business (JIEMB), 1(1), 47–118. https://doi.org/10.21580/jiemb.2019.1.1.3985

Nilowardono, S., Baktiono, R., Artaya, I. P., & Rosyid, A. (2024). The influence of product quality on purchase decision through brand image: A case study on 3second fashion. International Journal of Entrepreneurship and Business Development, 7(1), 30–39. https://doi.org/10.29138/ijebd.v7i1.2612

Purwanto, E., & Hapsari, F. R. (2021). The effect of product quality on customer loyalty with customer trust and customer satisfaction as intervening variables in using consumer credit at Bank BJB – Surabaya Branch Office. In 3rd Economics, Business, and Government Challenges 2020 (pp. 6–12). https://doi.org/10.11594/nstp.2021.1302

Rahmawati, R., Astuti, W. T., & Kusmantini, T. (2023). The influence of brand image, brand love, and brand trust on brand loyalty in local coffee shop brand names. Journal Research of Social Science, Economics, and Management, 2(12), 3021–3036. https://doi.org/10.59141/jrssem.v2i12.512

Ramli, M., Mus, A. R., Damis, H., & Mahmud, A. (2021). The intervening of purchase decision between marketing mix, consumer behaviour and brand image on customer satisfaction. Jurnal Manajemen Bisnis, 8(2), 382–396. https://doi.org/10.33096/jmb.v8i2.925

Rita, P., Oliveira, T., & Farisa, A. (2019). The impact of e-service quality and customer satisfaction on customer behavior in online shopping. Heliyon, 5(10), e02690. https://doi.org/10.1016/j.heliyon.2019.e02690

Published

2026-06-28

How to Cite

Prabowo , H., Hanoum, F. C., Violinda, Q., Indiworo, H. E., & Meiriyanti , R. (2026). The influence of product quality on purchase decisions and its impact on consumer satisfaction. Jurnal Pariwisata Tourista, 6(1). Retrieved from https://jurnal.unmer.ac.id/index.php/jt/article/view/17030

Issue

Vol. 6 No. 1 (2026): April 2026

Section

Articles

License

Authors who submit manuscripts do so with the understanding that if accepted for publication, the copyright of the article will be submitted to the TESLA Journal: Hospitality, Travel Destinations and Travel as a journal publisher. Copyright includes the right to reproduce and submit articles in all forms and media, including reprints, photographs, microfilms, and other similar reproductions, and their translations.

The TESLA Journal: Hospitality, Travel Destinations and Tourist Travel and Editors strive to ensure that no false or misleading data, opinions, or statements are published in the journal. In any way, the contents of articles and advertisements published in the Travel Media journal are the sole and exclusive responsibility of each writer and advertiser.