Implementasi Platform Match Making sebagai Strategi Pemberdayaan UMKM Ekonomi Kreatif Kota Malang
DOI:
https://doi.org/10.26905/jtmi.v10i2.14769Keywords:
match making, web platform, creative economy, collaborativeAbstract
Creative Economy SMEs (Small and Medium Enterprises) Indonesia, as part of micro, small, and medium enterprises, play a vital role in the national economy with their creative and innovative value addition. This sector encompasses 17 subsectors, including culinary, film, and applications. Malang City, recognized as one of Indonesia's creative cities, exhibited significant growth with 12,345 creative economy MSMEs in 2022, a 10.5% increase from the previous year. The three dominant subsectors are culinary, applications and games, and film, video, and animation. However, MSMEs in Malang face challenges such as lack of capital, low product quality, unappealing packaging, and difficulty in reaching markets. To address these issues, an innovative collaboration platform has been developed, connecting MSMEs with communities, investors, academics, and the government. Through these efforts, MSMEs are expected to enhance competitiveness, product quality, and market access, supporting sustainable growth in the creative economy sector.Downloads
References
Siswanto, H., Herlina, E., and Mulyatini, N. (2019). Pola Knowledge Management Pada UMKM Ekonomi Kreatif. Journal of Management Review. Vol. 3, No. 3.
Mubarok, D., and Fauziana, E. (2021). Perkembangan Ekonomi Kreatif Dalam Menopang Perekonomian Rakyat Di Masa Pandemi Covid 19. Ekonomi Pembangunan Insitut Bisnis Muhammadiyah Bekasi. Vol. 2, No. 1.
Redaksi Suara Jatim Post. (2023). Malang Jadi Kota Kreatif Dunia Lewat Pengembangan Ekraf. Suara Jatim Post. [Online]. Available: https://suarajatimpost.com/malang-jadi-kota-kreatif-dunia-lewat-pengembangan-ekraf [Diakses 2023, Nov 1].
Subiyantoro, E., Muslikh, A. R., Andarwati, M., Swalaganata, G., and Pamuji, F.Y. (2022). Analisis Pemilihan Media Promosi UMKM untuk Meningkatkan Volume Penjualan Menggunakan Metode Analytical Hierarchy Process (AHP). Jurnal Teknologi dan Manajemen Informatika. Vol. 8, No. 1, pp. 1–8.
Mundzir, H., Hadiwinata, K., Muslim, S., and Ramadhan, N. (2023). Legal Protection of Ownership of Intangible Assets in the Form of Trademarks for MSME Business in Indonesia. Journal of Law, Policy and Globalization, Vol. 134, No. 1, Pp. 12–18.
Habib, M. A. F. (2021). Kajian Teoritis Pemberdayaan Masyarakat Dan Ekonomi Kreatif. Journal of Islamic Tourism, Halal Food, Islamic Traveling, and Creative Economy, Vol. 1, No. 2.
Rongiyati, S. (2018). Perlindungan Hukum Hak Kekayaan Intelektual Pada Produk Ekonomi Kreatif. Pusat Penelitian Badan Keahlian DPR RI, Vol. 9, No. 1.
Anwar, M., Purwanto, E., and Fitriyah, Z. (2020). Model Kemitraan Bisnis Antar Usaha Mikro, Kecil Dan Menengah (UMKM). Public Administration Journal of Research, Vol. 2, No. 2.
Thompson, N. A., Herrmann,A. M., and Hekkert, M. P. (2018). SME KnowledgeCommercialization Through Public Sector Partnerships. International Journal of Innovation and Technology Management, Vol. 15, No. 3
Prajogo, U. (2020). Pengaruh Entrepreneurship dan Market Oriented Terhadap Keunggulan Bersaing untuk Peningkatan Kinerja Online Shop UMKM. Jurnal Teknologi dan Manajemen Informatika. Vol. 6, No. 2, pp. 147–152.
Alqasa, K. M. A., and Afaneh, J. A. A. (2022). A Study on Digital Marketing and Sme Performance During Covid-19: A Case Saudi Smes. International Journal Of Ebusiness and Egovernment Studies, Vol. 14, No. 1.
Subiyantoro, E., Muslikh, A. R., and Pamuji, F. Y. (2023). Pengembangan Aplikasi Penentuan Media Promosi Pelaku UMKM Berbasis Website. Jurnal Teknologi dan Manajemen Informatika. Vol. 9, No. 1, pp. 1–11.
Adam, M., Ibrahim,M., Ikramuddin, and Syahputra, H. (2020). The role of digital marketing platforms on supply chain management for customer satisfaction and loyalty in small and medium enterprises (SMEs) at Indonesia. International Journal of Supply Chain Management, Vol. 9, No. 3.
Vhalery, R., Setyastanto, A. M., and Leksono, A. W. (2022). Kurikulum Merdeka Belajar Kampus Merdeka: Sebuah Kajian Literatur. Research and Development Journal of Education, Vol. 8, No. 1.
Park, S. H., and Kim, K. (2023). Collaborative filtering recommendation system based on improved Jaccard similarity. Journal of Ambient Intelligence and Humanized Computing. Vol. 14, No. 8.
Syaifudin, Y. W., Fatmawati, T., Ardyningrum, N. A., Siradjuddin, I., Puspitasari, D., and Astiningrum, M. (2023). An Implementation of Recipe Recommendation System Based on Ingredients Availability Using Content-based and Collaborative Filtering. In: 2023 International Conference on Converging Technology in Electrical and Information Engineering (ICCTEIE). IEEE, Pp. 96–101.
Downloads
Additional Files
Published
Issue
Section
License
Copyright (c) 2024 Jurnal Teknologi dan Manajemen Informatika
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with this journal agree to the following terms:
(1)Â Copyright of the published articles will be transferred to the journal as the publisher of the manuscripts. Therefore, the author confirms that the copyright has been managed by the journal.
(2) Publisher of JTMI: Jurnal Teknologi dan Manajemen Informatika is University of Merdeka Malang.
(3) The copyright follows Creative Commons Attribution–ShareAlike License (CC BY SA): This license allows to Share — copy and redistribute the material in any medium or format, Adapt — remix, transform, and build upon the material, for any purpose, even commercially.
