STRATEGI PENGEMBANGAN KAWASAN EKOWISATA UNTUK MENINGKATKAN JUMLAH KUNJUNGAN WISATAWAN

Jovita Vicka Bayu Wardhani, Regina Mayo

Abstract


A tourist area, especially nature tourism, can actually be innovated/added value without destroying the nature. The  one way is to pack it into an ecotourism area. Sempu Island which is located in Kabupaten Malang is one of the interesting example on how the ecotourism concept could be combined to the local economic development and conservation issues. The purpose of this research are : 1) identify local economic strengths that exist in the Ecotourism Area of Sendang Biru Beach, 2) strategy compile that can encourage the development of ecotourism potential in order to increase the number of tourists visiting on the  Sendang Biru Beach. This research uses qualitative approach. The type of data are primary  and secondary data. Method of data analysis uses a SWOT matrix analysis. The results of field research indicates that Sendang Biru Beach has the potential to become an ecotourism area. The strategy  to develop the area of ​​Sendang Biru Beach into an ecotourism             area  are ; 1) Equating perceptions of ecotourism among local communities, stakeholders and tourists, 2) Improving  and rearranging infrastructure in Sendang Biru Beach.

 

https://doi.org/10.26905/jmdk.v5i2.1635

 


Keywords


Development Strategy, Ecotourism, SWOT

Full Text: PDF

Refbacks

  • There are currently no refbacks.



JURNAL MANAJEMEN & KEWIRAUSAHAAN

Management Department Faculty of Economics

University of Merdeka Malang

MAILING ADDRESS
Terusan Dieng Street 62-64, Sukun, Malang City, East Java, 65146, Indonesia
Phone: 081332569864
Email: jmdk@unmer.ac.id


Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.