Strategi Pengembangan Kawasan Ekowisata Untuk Meningkatkan Jumlah Kunjungan Wisatawan
Abstract
A tourist area, especially nature tourism, can actually be innovated/added value without destroying the nature. The one way is to pack it into an ecotourism area. Sempu Island which is located in Kabupaten Malang is one of the interesting example on how the ecotourism concept could be combined to the local economic development and conservation issues. The purpose of this research are : 1) identify local economic strengths that exist in the Ecotourism Area of Sendang Biru Beach, 2) strategy compile that can encourage the development of ecotourism potential in order to increase the number of tourists visiting on the Sendang Biru Beach. This research uses qualitative approach. The type of data are primary and secondary data. Method of data analysis uses a SWOT matrix analysis. The results of field research indicates that Sendang Biru Beach has the potential to become an ecotourism area. The strategy to develop the area of Sendang Biru Beach into an ecotourism area are ; 1) Equating perceptions of ecotourism among local communities, stakeholders and tourists, 2) Improving and rearranging infrastructure in Sendang Biru Beach.
https://doi.org/10.26905/jmdk.v5i2.1635
Keywords
Full Text:
PDFReferences
Chafid, Fandeli. 1997. Dasar-dasar Manajemen Kepariwisataan Alam, Liberti, Yogyakarta
Damanik, Janianton dan Helmut F. Weber. 2006. Perencanaan Ekowisata: Dari Teori ke Aplikasi, PUSPAR UGM dan Penerbit Andi, Yogyakarta
Hadinoto, 1997. Perencanaan Pengembangan Destinasi Pariwisata, PT. Gramedia, Jakarta
Hasan, Ali. 2013. Marketing dan Kasus-Kasus Pilihan, CAPS (Center For Academic Publishing Service), Yogyakarta
Hermawan, David. 2006. The Prospective of Sendang Biru Coastal Zone Development For Integrated Fisheries Industry. Jurnal Protein, Vol. 13, No. 2.
Kotler, Philip dan Gary Amstrong. 2008. Prinsip-prinsip Pemasaran, Jakarta, Penerbit Erlangga.
Kotler, Philip dan Kevin Lane Keller. 2008. Manajemen Pemasaran, Penerbit Erlangga, Jakarta
Moleong, Lexy J. 2005. Metodologi Penelitian Kualitatif, PT Remaja Rosdakarya, Bandung
Rangkuti, Freddy. 2008. Analisis SWOT Teknik Membedah Kasus Bisnis, PT Gramedia Pustaka Utama, Jakarta
Sastrayuda, Gumelar S. 2010. Hand Out Mata Kuliah Concept Resort And Leisure, Strategi Pengembangan Dan Pengelolaan Resort And Leisure.
Satria, Dias. 2009. Strategi Pengembangan Ekowisata Berbasis Ekonomi Lokal Dalam Rangka Program Pengentasan Kemiskinan Di Wilayah Kabupaten Malang. Journal of Indonesian Applied Economics, Vol. 3, No. 1, pp 37-47.
Tjiptono, Fandy. 2014. Pemasaran Jasa, Penerbit Andi. Yogyakarta
https://www.halomalang.com
DOI: https://doi.org/10.26905/jmdk.v5i2.1635
Refbacks
- There are currently no refbacks.
Copyright (c)
Indexing by:
Index Copernicus International (ICI)
Tools:
In Collaboration with:
|
Jurnal Manajemen dan Kewirausahaan Management Department Faculty of Economics University of Merdeka Malang MAILING ADDRESS
|