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PRINT ISSNOptimizing Customer Satisfaction on the Shopee E-Commerce Platform: A Comprehensive Analysis of E-Logistics Mediated by Electronic Service Quality and Feature Utilization
Abstract
This research aims to evaluate the influence of e-logistics, e-service quality, and feature usage on customer satisfaction in the context of Shopee application usage in Indonesia. Through data analysis, the results in Table 2 indicate that hypotheses 1 to 5 are accepted with significant path coefficients. Thus, a strong positive influence is found between the variables e-logistics, e-service quality, feature usage, and customer satisfaction. Furthermore, the results of testing hypotheses 6 and 7 in Table 3 reveal that e-service quality successfully mediates the influence of e-logistics on customer satisfaction effectively, while the hypothesis 7 regarding feature usage as a mediator is not proven to be significant. This research underscores the importance of enhancing electronic service quality (e-service quality) as an effective strategy to improve customer satisfaction in the context of e-commerce, particularly on the Shopee platform.
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DOI: https://doi.org/10.26905/jbm.v11i1.11958
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