Brand Image, Kualitas Pelayanan Dan Kepuasan Konsumen Di Dalam Pengaruhnya Terhadap Minat Ulang Penggunaan Aplikasi Dana

Lilik Indrawati, Marcell Mathias Pattinama

Abstract


The purpose of this study was to determine the effect of brand image, service quality and customer satisfaction on re-interest in using the Dana application. The population in this study were students of Darma Cendika Catholic University, Widya Mandala Catholic University Surabaya and St. Vincetius Paolo University (RKZ). The sample is 75 respondents, with the consideration that this number can represent the research sample. This research method is quantitative with multiple regression analysis, the data entered is processed with SPSS version 20. The results of this study indicate that brand image and service quality do not affect re-interest using  Dana application for students in Surabaya, and consumer satisfaction has a significant effect on re-interest in using the Dana application to students in Surabaya.

Keywords


Brand Image, Service Quality, Customer Satisfaction, Repurchase Interest, Dana Application

Full Text:

PDF

References


Alawi, N.M., Asih, V.S., & Sobana, D.H. (2020). Pengaruh Literasi Keuangan Dan Inklusi Mahasiswa Uin Sunan Gunung Djati Bandung Terhadap Penggunaan Sistem Financial Technology. Jurnal MAPS (Manajemen Perbankan Syariah), 4(1):36-44

Bank Indonesia. (2013). Peredaran Data Uang Elekronik di Indonesia. Jakarta. Bank Indonesia

Blaine, L.D. & Britt, S.H. (2012). Measuring Advertising Effectiveness McGrawHill, New York.

Daryanto, D. & Setiyabudi, I. (2014). Masalah Pencemaran. Bandung; Tarsito

Dharmestra, B.S. & Irawan, (2008).Manajemen Pemasaran Modern. Yogyakarta: Liberty

Fatihudin, D., Mochklas, M., & Suryati, D.A. (2019). The Effect of Brand Image Perception and Product Quality Toward the Interest to Buy Consumer Pre-Pay IM3 Ooredoo. 1st Borobudur International Symposium on Humanities, Economics and Social Sciences (BIS-HESS 2019), Advances in Social Science, Education and Humanities Research, volume 436 pp. 53-57

Febrilia, I., Pratiwi, S.P. & Djatikusumo, I. (2020). Minat Penggunaan Cashless Payment System – Dompet Pada Mahasiswa Di FE UNJ. Jurnal Riset Manajemen Sains Indonesia (JRMSI), 11(1): 1-19

Huraerah, A. & Purwanto. (2010). Dinamika Kelompok Konsep & Aplikasi. Bandung : PT Refika Aditama

Immawati, S.A. & Dadang. (2019). Minat Masyarakat Bertransaksi Menggunakan Financial Technology (Fintech) Di Kota Tangerang. Prosiding Simposium Nasional Multidisiplin (SinaMu) LP3M Universitas Muhammadiyah Tangerang 2019

Jakni. (2016). Metodologi penelitian eksperimen bidang Pendidikan. Bandung: Alfabeta

Keller, K.L. (2013). Strategic Brand. Management ; Building, Measuring,. and Managing Brand. Equity. Fourth Edition Harlow, English : Pearson Education Inc.

Kotler, P. & Keller, K.L. (2013). Manajemen Pemasaran. Edisi 13 Jilid satu. Jakarta: Erlangga

Kurniawan, A. (2011). SPSS Serba-Serbi Analisis Statitistika Dengan Cepat Dan Mudah. Jakarta: Jasakom

Mochklas, M., & Wibowo, T.S. (2018). Dasar-Dasar Manajemen Membangun Organisasi. Surabaya: TS. Publisher

Pambudi, R.D. (2019). Perkembangan Fintech Di Kalangan Mahasiswa UIN Walisongo. Harmony, 4 (2), 74-81

Parasuraman, V.A.(2011). A Conceptual Model of Service Quality and Its Implication forr Future Reaserch. Service Quality, 2015-220

Rangkuti, F. (2012). Studi Kelayakan Bisnis & Investasi. Jakarta: Gramedia Pustaka Utama

Ravikawati, C., Fatihudin, D., & Mochklas, M. (2019). Pengaruh Harga, Citra Merek, Dan Word Of Mouth Terhadap Keputusan Pembelian Di Toko Buku Gramedia Surabaya Expo. Jurnal EKSEKUTIF, 16(1): 63-79

Rofi’I, N.A., Mochklas, M.,&Mochklas, M. (2019). Pengaruh Strategi Bauran Pemasaran Terhadap Peningkatan Penjualan Pada Produk Dr. Kebab Bara Satriya Sidoarjo. Balance, 16(1): 112-119

Sugiyono. (2009). Metode Penelitian Kuantitatif Kualitatif dan R&D. Bandung : Alfabeta

Sunyoto, D. (2012). Dasar-dasar manajemen pemasaran. Cetakan Pertama. Yogyakarta: PT.Buku Heru

Thamrin, A. & Francis, T. (2012). Manajemen Pemasaran. Jakarta : PT Raja Grafindo Persada.

Tjiptono, F. (2011). Service Management Mewujudkan Layanan Prima. Edisi 2. Yogyakarta: Andi

Tjiptono, F. (2014), Pemasaran Jasa: Prinsip, Penerapan, dan Penelitian. Yogyakarta: Andi Offset




DOI: https://doi.org/10.26905/jbm.v8i1.4963

Refbacks

  • There are currently no refbacks.




Jurnal Bisnis dan Manajemen
Faculty of Social and Political Science University of Merdeka Malang



Mailling Address:
  • Address: Terusan Dieng Street 62-64 Malang, Indonesia
  • Website: http://jurnal.unmer.ac.id/index.php/jbm
  • Email: harrilbrimantyo@gmail.com
  • Phone: 085645878363
Free counters!

View Stat JBM