Khotbatul Laila


The process of the birth of an ad is a very important process for a product marketing of a company because advertising is the lifeblood of a company. Advertising process is a very important step to determine the success of a company for its products. There are advertising rules agreed by several parties to create ads. The rule is called the advertising code of ethics which states that advertising must be honest, responsible and not contrary to applicable law is very relevant to the articles contained in the Consumer Protection Act. Therefore, the importance of avoiding fraud done by the producers, it is necessary to include information related to the product in order to protect the interests of consumers. In Indonesia, there are no laws that specifically regulate the advertising, making the rules about advertising is still subject to some rules of law. Consumers have a lot of confusion when going to claim compensation related violations of violations in the advertising world because it is still a blurring the person in charge of the violation.


Advertising, Consumer, Legal Protection

Full Text:



Husni, Syawali & Neni Sri Imaniyati. 2000. Hukum Perlindungan Konsumen. Mandar Maju. Bandung.

Jefkins, Frank. 1994. Periklanan. Erlangga. Surabaya.

KKPI Nomor 9 Tahun 2004 tentang Pedoman Perilaku Penyiaran dan Standar Program Penyiaran Indonesia. Jakarta.

Nasution, Az. 1995. Konsumen dan Hukum (Tinjauan Sosial, Ekonomi dan Hukum pada Perlindungan Konsumen Indonesia). Sinar Harapan. Jakarta.

Peraturan Pemerintah Republik Indonesia Nomor 11 Tahun 2005 tentang Penyelenggaraan Penyiaran Lembaga Penyiaran Publik. Jakarta.

Peraturan Pemerintah Republik Indonesia Nomor 13 Tahun 2005 tentang Lembaga Penyiaran Publik Televisi Republik Indonesia. Jakarta.

Rampen, Felicia Lidya. 2013. Penggunaan Sanksi Pidana Terhadap Pelanggaran Periklanan Menurut Undang-Undang Perlindungan Konsumen. Lex et Societatis. Vol. I. No.2. 116-124.

Shidarta. 2000. Hukum Perlindungan Konsumen Indonesiaa. Garsindo. Jakarta.

Shofi, Yusuf. 2003. Penyelesaian Sengketa Konsumen. Citra adhitya Bakti. Bandung.

Simatupang, Taufik, H. 2004. Aspek Hukum Periklanan dalam Perspektif Perlindungan Konsumen. Citra Aditya Bakti. Bandung.

Umboh, Harry Richard. 2014. Proses Penyelesaian Pelanggaran Dalam Kegiatan Penyiaran Iklan Niaga. Jurnal Lex Crimen. Vol. III. No. 1. 79-88.

Undang-Undang Republik Indonesia Nomor 32 Tahun 2002 tentang Penyiaran. Jakarta.

Undang-Undang Republik Indonesia Nomor 40 Tahun 1999 tentang Pers. Jakarta.

Undang-Undang Republik Indonesia Nomor 8 Tahun 1999 tentang Perlindungan Konsumen. Jakarta.



  • There are currently no refbacks.

Copyright (c) 2017 Jurnal Cakrawala Hukum

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Faculty of Law - University of Merdeka Malang
Faculty of Law Building, Terusan Dieng Street 62-64
Malang City, East Java, Indonesia, 65146.


Other Link 

Follow Us
See the source image@jurnalcakrawalahukum
See related image detail@Jcakrawalahukum
Phone (0341) 580161
See the source imageFaks (0341) 588395
View JCH Visitors
web statistics

Jurnal Cakrawala Hukum Creative Commons License This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.