Fridian, Rachman Tri, Universitas Hayam Wuruk Perbanas, Indonesia
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Vol 11, No 2 (2023): December (2023) - Articles
The Influence of Social Comparison Orientation on Attitudinal Loyalty, Brand Happiness, and Willingness to Purchase a Masstige Brand
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Jurnal Manajemen dan Kewirausahaan Management Department Faculty of Economics University of Merdeka Malang MAILING ADDRESS
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