Setiawan, Handika Arif, Management Study Program, Paramadina University, Indonesia

• Vol 10, No 2 (2023): Jurnal Bisnis dan Manajemen Volume 10 Nomor 1 Tahun 2023 - Articles
  The Impact of Brand Credibility and Brand Reputation on Brand Performance: An Empirical Analysis
  Abstract  PDF (English)

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