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Vol 8, No 2 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 2 Tahun 2021 Celebrity Endorser dan Keputusan Pembelian untuk Generasi Z: Efek Mediasi Citra Merek Abstract  PDF
Stefany Jeane Tayl, Yunita Budi Rahayu Silintowe
 
Vol 8, No 1 (2021): Jurnal Bisnis dan Manajemen Volume 8 Nomor 1 Tahun 2021 Analysis The Use of Social Media On Purchase Decisions Abstract  PDF
Rahmat Alfikri
 
Vol 4, No 2 (2017): Jurnal Bisnis dan Manajemen Volume 4 Nomor 2 Tahun 2017 PENGARUH HEDONIC SHOPPING VALUE DAN ATMOSFER GERAI TERHADAP KEPUTUSAN PEMBELIAN IMPULSIF DENGAN DIMEDIASI REAKSI IMPULSIF Abstract  pdf
Trecya Gita Maya Kartika
 
Vol 7, No 2 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 2 Tahun 2020 Engaging Purchase Decision of Customers in Marketplace Channel: A Study of Fashion Online Retail Abstract  PDF
Dewi Mustikasari Immanuel
 
Vol 3, No 1 (2016): Jurnal Bisnis dan Manajemen Volume 3 Nomor 1 Tahun 2016 PENGARUH KOMUNIKASI ELECTRONICWORD OF MOUTH TERHADAP KEPERCAYAAN (TRUST) DAN NIAT BELI (PURCHASE INTENTION) SERTA DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Survey Pada Konsumen Online Shopping Zafertech.Com) Abstract  pdf
Syafaruddin Z
 
Vol 7, No 1 (2020): Jurnal Bisnis dan Manajemen Volume 7 Nomor 1 Tahun 2020 PENGARUH CONSUMER ONLINE RATING DAN REVIEW TERHADAP KEPUTUSAN PEMBELIAN PADA PENGGUNA MARKETPLACE TOKOPEDIA Abstract  PDF
Pratiwi Arbaini
 
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